Background Keyword Analysis
SpyFu is one of the more feature rich tools, but likely has the Least attractive interface out there. SpyFu offers SEO and PPC spy application choices alongside their own keyword search tool. Keyword Analysis
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform across the spectrum of SEO tooling, but with this particular review we are focusing mostly on its own ad hoc research capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Management capabilities and keyword recommendations are built in throughout SpyFu, however I began in the Keyword Research tab.
When I used exactly the Exact Same set of five Keywords to see how outcomes differed between every one of my opponents. Were electronic marketing, pcmag, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that companies might search for (including publishers such as PCMag) and to discover associated search results and vulnerable competition websites.
I discovered that after conducting searches in my five test terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with exactly how much money a keyword is worth. After hunting”digital marketing,” for example, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to keyword summary, related keywords, advertiser history, status background, traffic, key word group, and SERP analysis. That is only for one keyword query, revealing SpyFu does the most granular investigation into data of the tools I analyzed.
Atop the primary results, SpyFu gave me not CPC for the Key word, however a daily and yearly cost breakdown in addition to how many unique advertisers had emerged on the keyword in the past year. I received the same degree of cost breakdown once I clicked on the Associated Keyword, which also enabled me to narrow results employing a left-hand filter menu to a particular cost per day, daily investigation volume, difficulty rating, and more.
In the bottom of the results was the SERP analysis. This broke down every URL from the search results page, even however KWFinder and Moz Pro equally offer a much more detailed breakdown in this respect. SpyFu focuses on cost, which might or might not be significant to your small business. Results such as the Advertiser History graph, a lengthy list and complicated diagram of the advertisements appearing on that search page over time, was a bit too in the weeds for me as a newcomer SEO tool user. But for advertisers and digital marketers, SpyFu can be a gold mine. Keyword Analysis
With SpyFu Kombat you can look at overlapping and website Certain key words For up to 3 sites. For the PPC version you may also see a graph which goes over a span of a couple years showing that the general number of keywords being bid on by all 3 sites. You may also rollover the graph to see keywords specific to only 2 of those websites if you feel the 3rd website may not be doing as great a job (or vice versa) as 2 of the other sites. It will also show you the PPC budgets of those websites in addition to the number of organic keywords ranking in the top 50 results for said keyword.
When you click on an area of the circle chart it will show you the Key words in whatever bucket you click. It is possible to view and download those key words for your use. As you can see I’m on the ads tab but the choices are similar once you click the natural tab (on the top box, the organic one at the bottom shows you total organic key words ).
Switching between the natural tab along with the ppc tab (also as the Overall # of organic search phrases + PPC ad budget should also give you an notion of what of the bigger sites are more to the PPC or SEO side of things that may be a fantastic barometer to check at if you happen to be concentrating on one place on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain name on the home page and are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at how a site might break out parts of the main domain, maybe a fantastic spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to complete Keyword Advertisement History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (using a URL to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Keyword Analysis
Keyword Management and Reviews
Keyword management is baked in to SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using monthly search volume, CPC, difficulty rating, and monthly cost. These are SpyFu’s four main metrics where keyword research is worried. On the left of the desk are either the key words you’ve researched and booted yourself, or high keyword class suggestions from SpyFu. On the top right of this table you can then add chosen key words for lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep link between SEO and client relationship management (CRM). From the List Builder tab, there’s a Best Lists section with targeted lists of domain names and key words like”Assets Which Spend the maximum On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are a few of the choices.
Alongside Top Lists, there’s a dedicated Company Leads tab. This essentially acts the same way You enter a location, keywords and industries, and refine results using filters such as AdWords budget and SEO clicks. The research returns a list of leads with this site ad budget and contact information that may be exported into lead management system or your CRM. I’d love to see SpyFu go a step farther with this and incorporate its own SEO lead lists directly using a platform such as Salesforce$75.00 at salesforce.com, but this tool is already ahead of the curve. SEMrush has a lead generation instrument, but that’s the closest any optimization merchandise I tested comes to exactly what SpyFu offers.
But, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for keyword groups . The templates can be downloaded by users from the SpyFu site and then upload to a AdWords account.
The system also includes deeper SEO campaign direction With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated key word study and rank tracking in a campaign. My SpyFu is just accessible paid plans (not the free trial), but it allows you to install multiple projects tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and then include a new job. It is the only and best case in this roundup of SEO-focused PM.
There’s also You ‘ve identified and begin tracking that keyword position changes and reports back with domain rankings. I was able to prepare custom SEO reports in a few simple steps: Enter a domain name and choose whether or not to run a report on SpyFu’s suggested custom keywords or domain key words. I entered my five habit keywords in a field, chose up to five competitors’ URLs, then was given the choice to run a one-off report or a report.
This Type of analysis is just another area in which SpyFu stands outside, as it also includes a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the tool built an interactive information visualization which showed where the top key words of PCMag overlapped with our competitors. There’s also what SpyFu calls a”key word world,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature that helps unearth ways to gain an SEO edge on your competitors. Keyword Analysis
With the SEO performance of its primary Solution, SpyFu has introduced a study tool called Nacho Analytics, which provides access to the web analytics of websites. Through this platform, you can view time-of-day traffic segments, and behavior that is on-page.
Keyword Ad History
You will be shown by Advertisement History, via coded bars frequently the Keyword appeared in a domain PPC campaign alongside any changes in the ad copy (all of which can be exported into excel). It reveals that a year’s worth of information and extends back to 2006 through the Bonus History Button.
So it is pretty straightforward, which is exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here is the ad history of the key word”, plain and simple. Typically, if you find a key word being promoted on by a PPC advertiser that is fantastic consistent you can look to employ that advertisement copy technique to a market of the keyword. If I were advertisements for”hotels in Oklahoma” I might pay attention to that which ad copy has been successful, over time, for this main/core keyword”hotels”.
Domain Advertisement History
Except it reveals the domain Ad History is similar to Keyword Advertisement History History of a specific domainname.
This instrument is useful in Taking a Look Your opponents (or bigger players in your niche) and which ones that they tried and left (which could be ones for you to prevent from the gate). All of this presumes the domain you’re currently exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic term relationships, Publicly available keyword data, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you enter. You could filter from CPC, look volume as you can see, and you can exclude key words.
For me, I would rather use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a search tool versus a research tool. Keyword Analysis
Pricing and Strategies
As I just mentioned, SpyFu’s Fundamental plan begins at $33 per Month when billed annually (roughly $39 month-to-month). Though, contrary to other tools in this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not price by search results. All plans come with an infinite number of backlink name, keyword, keyword group, domain name, and competitor/domain comparison search results combined with data export. The performance that you receive with SpyFu for the cost is a significant factor in why we gave it an Editors’ Choice, and the unlimited search volumes make the instrument much more appealing for keyword research that is ad hoc.
That’s not to say SpyFu does not cap anything. The Fundamental Program gives you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed annually) lumps leads and contacts to 500 and per week tracked keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the firm has actually slashed on its pricing.
I find their tools pretty useful for competitive research. I do not use Their own Keyword Smart Search explained above but the amount of information that They give (in a straightforward fashion) in the price points that they give is very A combination that is wonderful. SpyFu makes its way Every project. Keyword Analysis