Background Keyword Analysis Tool
SpyFu is one of the more feature rich tools, but has the Least attractive interface out there. SpyFu offers SEO and PPC spy application options along with their very own keyword search tool. Keyword Analysis Tool
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform throughout the spectrum of SEO tooling, but with this review we’re focusing mostly on its own ad hoc keyword research capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Direction capacities and recommendations are built in during SpyFu, but I began from the Keyword Research tab.
When I used exactly the same set of five Key words to see how outcomes differed between every one of my competitors. Were electronic advertising, pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that companies might hunt for (such as publishers like PCMag) and to discover related search results and vulnerable competition sites.
I found that after conducting searches in my five evaluation terms SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with how much money a key word is worth. After hunting”digital advertising,” for instance, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into keyword overview, related key words, advertiser background, ranking history, backlinks, keyword group, and SERP analysis. That’s just for one keyword query, revealing how SpyFu will the most granular investigation into keyword data of the tools I tested.
Atop the results, SpyFu gave me not CPC for the Keyword, however a daily and monthly cost breakdown in addition to the number of unique advertisers had emerged on the keyword in the past year. I received the exact same level of price breakdown once I clicked on the Associated Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a particular cost every day, daily search volume, difficulty score, and much more.
In the bottom of the results was the SERP analysis. This broke down every URL in the search results page, though KWFinder and Moz Guru both offer a much more comprehensive breakdown in this regard. SpyFu targets monthly cost, which may or may not be significant to your business. Results like the Advertiser History graph, a lengthy list and complex diagram of the advertisements appearing on this search page over time, was a bit too in the weeds for me as a novice SEO instrument user. However, for digital marketers and advertisers, SpyFu can be a gold mine. Keyword Analysis Tool
With SpyFu Kombat you can look at overlapping and website keywords To get up to 3 sites. For your PPC version you can also see a chart which goes over a period of a few years demonstrating the general amount of key words being bid on by all three sites. You can also rollover the chart to find keywords specific to only two of the websites if you are feeling the 3rd site may not be doing as great a job (or vice versa) as 2 of the other websites. It will also show you that the PPC budgets of the websites as well as the amount of organic keywords rank in the top 50 results for said keyword.
When you click on an area of the circle graph it will show you that the Key words in whatever bucket you click. You can see and download those key words for your use. As you can see I am on the advertisements tab but the choices are comparable when you click on the natural tab (on the upper box, the natural one on the underside shows you complete organic keywords).
Switching between the natural tab along with the ppc tab (as well as the Total # of organic search phrases + PPC advertisement budget must also give you an idea of what of the bigger sites are more to the PPC or SEO side of things that may be a good barometer to look at if you chance to be concentrating on a single place on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain name on the home page and are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at how a site might split parts of the principal domain, perhaps a fantastic spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to complete Keyword Advertisement History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (using a link to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Keyword Analysis Tool
Keyword Management and Reviews
Keyword management is baked in to SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with monthly search volume, CPC, problem score, and monthly cost. These are SpyFu’s four chief metrics where keyword research is worried. On the left of this desk are either the keyword you’ve researched and grouped yourself, or high keyword class suggestions from SpyFu. At the top right of this table you can then add chosen keywords to lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep connection between SEO and client relationship management (CRM). From the List Builder tab, there’s a Best Lists section with targeted lists of domain names and key words like”Assets Which Spend the maximum On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the options.
Alongside Leading Lists, there’s a dedicated Company Leads tab. This basically acts exactly the exact same way as a search: You enter businesses and keywords, a place, and refine outcomes using filters like AdWords budget and SEO clicks. The research returns a list of URL leads with contact information that is available and this site ad budget that can subsequently be exported into your CRM or lead management system. I’d love to view SpyFu go a step farther with this and incorporate its SEO lead lists straight with a platform like Salesforce$75.00 at salesforce.com, but the tool is already ahead of the curve. SEMrush includes a beta lead generation instrument, but that’s the closest comes to what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups . The templates can be downloaded by users from the SpyFu site and then upload to an AdWords account.
The platform also includes SEO campaign management With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword research and rank tracking within a campaign. My SpyFu is just accessible paid plans (not the free trial), but it lets you set up multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and include a new project. It’s the only and best example in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you take You start tracking that keyword position changes and reports back together with weekly domain positions and’ve identified. Using the webpage, I was also able to set up custom SEO reports in a few simple steps: Enter a domain name and then choose if to conduct a document on SpyFu’s suggested custom keywords or domain keywords. I entered my five habit key words picked up to five opponents’ URLs, then was given the option to run a report or a report.
This sort of analysis that is competitive is another area in which SpyFu stands outside, since it also includes a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the tool built an interactive information visualization which revealed where the top key words of PCMag overlapped with our competitors. There is also what SpyFu calls a”key word world,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This study breakdown is another feature which will help unearth ways to acquire an SEO advantage on the competition. Keyword Analysis Tool
With the SEO performance of its primary product, SpyFu has introduced a study tool named Nacho Analytics, which provides access to the internet analytics of other websites. Through this platform, you can view time-of-day traffic sections, and behavior that is on-page.
Keyword Advertisement History
Keyword Advertisement History will show you, via coded bars frequently the Key words appeared in a domain’s PPC campaign alongside any changes in the advertisement copy (all of which can be exported to excel). It reveals that a year’s worth of information up front and goes back to 2006 via the Bonus History Button.
So it is pretty straightforward, which is what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here is the advertisement history of this keyword”, plain and simple. Typically, if you find a keyword being advertised on by a PPC advertiser that is good persistent then it’s possible to look to employ that ad copy technique to some niche market of that bigger keyword. If I were advertisements for”hotels in Oklahoma” I would pay attention to what ad copy has been successful, as time passes, for this main/core keyword”hotels”.
Domain Advertisement History
Domain Ad History Is like Keyword Advertisement History except it reveals the Keyword history of a particular domainname.
This tool is useful in Taking a Look Your opponents (or bigger players in your niche) and which ones that they attempted and left (which may be ones for you to prevent from the gate). All of this assumes the domain you’re researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic word connections, Publicly available keyword information, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you input. You could also filter look volume, by CPC as you can see, and you can exclude key words.
For me personally, I prefer to use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive search instrument versus a keyword search tool. Keyword Analysis Tool
Pricing and Plans
As I mentioned, SpyFu’s Basic plan starts at $33 each Month when billed yearly (or $39 month-to-month). Though, contrary to other tools within this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not cost by search results. All plans have an infinite number of keyword collection name, domain name, backlink, and competitor/domain comparison search results along with data export. The performance you receive with SpyFu for the price is a significant element in why we gave it an Editors’ Choice, and the search volumes make the instrument much more attractive for research that is keyword that is ad hoc.
That’s not to say SpyFu does not cap anything. The Basic Program provides you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed annually) bumps leads and contacts to 500 and per week tracked keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the firm has really slashed its pricing.
I find that their tools pretty helpful for research. I do not use Their own Keyword Smart Search that They provide (in a straightforward fashion) in the price points that they provide is quite A wonderful combination. SpyFu makes its way into my arsenal on just about Every undertaking. Keyword Analysis Tool