Background Keyword Analyzer Online
SpyFu is among the feature rich tools, but has the Least attractive interface out there. SpyFu offers SEO and PPC spy application options along with their keyword search tool. Keyword Analyzer Online
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do across the spectrum of SEO tooling, but for this review we are focusing on its own ad hoc keyword lookup capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Management capabilities and recommendations are built in throughout SpyFu, however I began in the Keyword Research tab.
When I used the Exact Same set of five Key words to see outcomes differed between each of my competitors. The five key words I used were IT consultant advertising, internet shopping, pcmag, and small business accounting. I chose this combination to simulate real world terms that companies might hunt for (including publishers such as PCMag) as well as to discover related search results and vulnerable competition websites.
I discovered that after running searches in my five test terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with how much cash a keyword is worth. After searching”digital marketing,” for instance, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to key word summary, related key words, advertiser history, ranking history, traffic, key word grouping, and SERP analysis. That is only for one key word showing SpyFu will the most granular investigation into data of all the tools I analyzed.
Atop the results, SpyFu gave me not just CPC for the Keyword, however a daily and yearly cost breakdown as well as the number of unique advertisers had emerged on the key word in the past year. I got exactly the same level of price breakdown when I clicked on the Associated Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a particular price per day, daily search volume, difficulty score, and more.
At the bottom of the results that are key word was that the SERP analysis. This broke down each URL from the search results page, even however KWFinder and Moz Guru equally offer a more detailed breakdown in this respect. SpyFu targets monthly cost, which may or might not be important to your small business. Results such as the Advertiser History chart, a long list and complex diagram of the advertisements appearing on this search page as time passes, was a bit too in the weeds for me as a novice SEO tool user. But for advertisers and digital marketers, SpyFu can be a gold mine. Keyword Analyzer Online
With SpyFu Kombat you can look at overlapping and website keywords To get up to 3 websites. For your PPC version you can also find a chart which goes back over a period of a couple years showing that the general amount of key words being bid on by all 3 websites. You can also rollover the graph to find key words specific to just 2 of the sites if you feel the 3rd website may not be doing as great a job (or vice versa) as two of the other websites. It will also show you that the PPC budgets of those websites in addition to the number of organic keywords ranking in the top 50 results for said keyword.
When you click on an area of the circle chart it will show you that the Key words in whatever bucket you click, to the right of the graph. You can see and download those key words for your use. As you can see I am on the ads tab however, the options are similar when you click the natural tab (on the top box, the organic one at the underside shows you total organic key words ).
Switching between the natural tab and the ppc tab (also as the Total # of organic search phrases + PPC advertisement budget should also give you a good idea of what of the larger sites are more into the PPC or SEO aspect of things which can be a fantastic barometer to check at if you happen to be focusing on a single area on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain on the home page and also are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at how a website might split parts of the principal domain, perhaps a good place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to complete Keyword Ad History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (with a URL to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Keyword Analyzer Online
Keyword Management and Reviews
Keyword direction is baked into SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using minimal search volume, CPC, problem rating, and monthly cost. All these are SpyFu’s four chief metrics where keyword research is concerned. On the left of this table are either the keyword you’ve researched and grouped yourself, or top keyword group tips from SpyFu. On the top right of this desk you can then add selected key words to lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep connection between SEO and customer relationship management (CRM). In the List Builder tab, there is a Best Lists segment with concentrated lists of domain names and key words like”Assets Which Spend the maximum On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are a few of the choices.
Alongside Top Lists, there is a dedicated Company Leads tab. This acts exactly the exact same manner You enter keywords and businesses, a place, and refine results using filters such as AdWords budget and SEO clicks. The research returns a list of leads with contact information that is accessible and this site ad budget that may then be exported to your CRM or direct management system. I’d like to see SpyFu go a step further with this and integrate its own SEO lead lists directly using a stage such as Salesforce$75.00 in salesforce.com, but the tool is already ahead of the curve. SEMrush includes a lead generation instrument, but that’s the closest comes to what SpyFu offers.
But, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are key word . The templates can be downloaded by users from the SpyFu website and upload to an AdWords account.
The platform also includes deeper SEO campaign management With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated key word research and rank tracking within a campaign. My SpyFu is just available in paid plans (not the free trial), but it lets you set up multiple jobs tracking grouped key words plotted against SEO rank, traffic worth, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and then add a new job. It’s the only and greatest example in this roundup of built-in, SEO-focused PM.
There is also Keywords you’ve identified and start ongoing tracking that reports back together with domain rankings and keyword position changes. Using the tab, I was able to set up custom SEO reports in a few simple measures: Enter a domain name then choose whether or not to run a document on SpyFu’s suggested custom keywords or domain keywords. I entered my five habit key words in a field, picked up to five competitors’ URLs, then was given the choice to run a report or a recurring report.
That sort of competitive analysis is another area in which SpyFu stands outside, as it also includes a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the instrument quickly built an interactive data visualization which revealed where the top key words of PCMag overlapped with our opponents. There is also what SpyFu calls for a”keyword universe,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This study breakdown is just another feature that will help unearth ways for one to acquire an SEO edge on your competitors. Keyword Analyzer Online
With the SEO performance of its product, SpyFu has introduced a research tool called Nacho Analytics, which provides access to the internet analytics of different sites. Through this stage, you can see sections visitors, and search-engine behaviour.
Keyword Ad History
You will be shown by keyword Ad Background, via coded bars often the Keyword appeared in a domain’s PPC campaign alongside any modifications in the ad copy (all of which can be exported to excel). It reveals that a year’s worth of information up front and extends back to 2006 via the Bonus History Button.
So it’s fairly straightforward, and that’s exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here’s the advertisement history of the key word”, plain and simple. Typically, if you find a keyword being promoted on by a PPC advertiser that is fantastic persistent it’s possible to look to employ that ad copy technique to some niche market of the larger keyword. If I had been advertising for”hotels in Oklahoma” I might listen to that which ad copy was successful, over time, for this main/core keyword”hotels”.
Domain Advertisement History
Except it reveals the domain Ad History Is like Keyword Ad History Key word history of a particular domainname.
This tool is useful in Taking a Look at keywords that have been successful for Your opponents (or bigger players in your market ) and which ones they tried and left (which may be ones that you prevent out of the gate). All of this assumes the domain you are researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic term connections, Publicly available keyword data, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you enter. You can filter by CPC, search volume, as you can see, and you can also exclude key words.
For me, I prefer to use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a competitive search tool versus a search tool. Keyword Analyzer Online
Pricing and Plans
Since I mentioned, SpyFu’s Basic plan begins at $33 each Month when billed yearly (roughly $39 month-to-month). Though, contrary to other tools in this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search results. All programs come with an unlimited number of backlink , keyword group, domain name, and comparison search results combined with data export. The functionality that you get with SpyFu for your price is an important factor in why we gave it an Editors’ Choice, and the unlimited search volumes make the instrument even more attractive for research that is keyword that is ad hoc.
That is not to say SpyFu doesn’t cap anything. The Fundamental Program provides you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed yearly ) bumps contacts and leads to 500 and per week tracked keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has really slashed its pricing since our original review, which makes it even more attractive to SMBs.
I find their tools pretty useful for competitive search. I do not use Their own Keyword Smart Search that They provide (in a simple fashion) in the price points that they give is quite A combination that is wonderful. SpyFu makes its way into my arsenal on just about Every undertaking. Keyword Analyzer Online