Introduction Keyword Analyzer
SpyFu is one of the feature rich tools, but likely has the Least attractive interface out there. SpyFu provides SEO and PPC spy tool options alongside their keyword research tool. Keyword Analyzer
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform throughout the spectrum of SEO tooling, but with this review we are focusing on its ad hoc keyword lookup capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Recommendations and direction capacities are built in during SpyFu, however I began in the Keyword Research tab.
When I used exactly the Exact Same set of five Key words to see outcomes differed between each of my opponents. The five keywords I used were IT consultant , digital advertising, online shopping, pcmag, and small business accounting. I chose this combination to simulate real world terms that businesses might hunt for (such as publishers such as PCMag) and to discover related search results and vulnerable competitor sites.
I found that after conducting searches in my five test terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with exactly how much money a key word is worth. After hunting”digital marketing,” for instance, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to keyword summary, related keywords, advertiser history, status background, traffic, key word group, and SERP analysis. That is only for a single keyword query, showing how SpyFu will the most granular deep-dive research into keyword data of the tools I tested.
Atop the main results, SpyFu gave me not only CPC for the Keyword, but a daily and monthly cost breakdown in addition to how many unique advertisers had appeared on the key word in the last year. I received exactly the same degree of price breakdown once I clicked on the Associated Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a particular price every day, daily search volume, difficulty score, and much more.
At the bottom of the keyword results was that the SERP analysis. This broke down every URL in the search results page, however KWFinder and Moz Guru equally provide a more comprehensive breakdown in this respect. SpyFu focuses. Results like the Advertiser History chart, a lengthy list and complicated diagram of the ads appearing on this search page over time, was a bit too in the weeds for me as a novice SEO instrument user. However, for advertisers and marketers, SpyFu is a gold mine. Keyword Analyzer
With SpyFu Kombat you can look at overlapping and website key words To get up to 3 sites. For your PPC version you can also see a chart which goes over a span of a few years showing the general amount of keywords being bid on by all three sites. You can also rollover the graph to find keywords specific to only two of the sites if you feel the 3rd site may not be doing as great a job (or vice versa) as two of those other websites. It will also show you that the PPC budgets of those websites as well as the number of organic keywords rank in the top 50 results for said keyword.
When you click it will show you that the Keywords in whatever bucket you click. You can view and download those keywords for your use. As you can see I’m on the ads tab however, the options are comparable once you click on the organic tab (on the top box, the natural one on the underside shows you complete organic key words ).
Switching between the organic tab along with the ppc tab (also as the Overall # of organic search phrases + PPC ad budget should also give you a good idea of which of the bigger sites are more into the PPC or SEO aspect of things which can be a good barometer to check at if you happen to be focusing on one place on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain on the home page and also are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at how a site might break out parts of the principal domain, perhaps a good place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to full Keyword Advertisement History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (with a link to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Keyword Analyzer
Keyword Management and Reports
Keyword management is baked in to SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using monthly search volume, CPC, problem score, and monthly price. These are SpyFu’s four main metrics where key word research is worried. On the left of this desk are either the key words you’ve researched and grouped yourself, or high keyword group tips from SpyFu. On the top right of this table you can subsequently add selected key words to lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its profound connection between SEO and customer relationship management (CRM). From the List Builder tab, there is a Top Lists section with targeted lists of domain names and key words like”Domains That Spend the Most On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are a few of the options.
Alongside Top Lists, there is a dedicated Business Leads tab. This essentially acts the exact same way You enter a place, businesses and key words, and refine outcomes using filters like AdWords budget and SEO clicks. The search returns a list of leads with contact information that is available and that site ad budget that can subsequently be exported to your CRM or lead management system. I’d love to view SpyFu proceed a step further with this and incorporate its own SEO lead lists directly with a stage like Salesforce$75.00 at salesforce.com, but this instrument is currently ahead of the curve. SEMrush has a beta lead generation instrument, but that’s the closest any optimization product I tested comes to what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for keyword groups . Users may download the templates from the SpyFu website and then upload into an AdWords account.
The platform also includes deeper SEO campaign management With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated keyword study and rank monitoring in a campaign. My SpyFu is only available in paid plans (not the free trial), but it allows you to install multiple projects tracking grouped key words plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and include a new project. It is the greatest and only example in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose You ‘ve identified and start continuing tracking that reports back with domain positions and keyword position changes. I was able to prepare custom SEO reports in a few simple measures: Enter a domain name and choose whether or not to run a report on SpyFu’s suggested domain keywords or custom key words. I entered my five habit key words chose up to five competitors’ URLs, and then was given the choice to run a one time report or a recurring monthly report.
This Type of analysis is just another area in which SpyFu stands out, as it also has a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the instrument built an interactive information visualization which revealed where PCMag key words overlapped with our opponents. There is also what SpyFu calls a”key word world,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This research breakdown is another feature which will help unearth ways for you to acquire an SEO edge on your competitors. Keyword Analyzer
With the SEO functionality of its main product, SpyFu has introduced a research tool named Nacho Analytics, which provides access to different sites’ internet analytics. Through this platform, you can see time-of-day traffic sections, and search-engine behaviour.
Keyword Advertisement History
You will be shown by Ad Background, through color bars frequently the Key words appeared in a domain’s PPC campaign along with any changes in the advertisement copy (all of which may be exported to excel). It reveals a year’s worth of data up front and extends back to 2006 through the Bonus History Button.
So it’s pretty straightforward, and that’s what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here’s the ad history of the keyword”, plain and simple. Normally, if you see a keyword being promoted on by a PPC advertiser that is good consistent then it’s possible to look to employ that ad copy technique to some niche market of the larger keyword. If I had been advertisements for”hotels in Oklahoma” I would listen to what ad copy has been successful, over time, for that main/core key word”hotels”.
Domain Ad History
Except it shows the domain Ad History Is like Keyword Ad History Keyword history of a particular domainname.
This tool is useful in Taking a Look at keywords that have been successful for Your competitors (or larger players in your niche) and which ones that they tried and abandoned (which may be ones that you prevent from the gate). All this assumes the domain you’re currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word relationships, Publicly available keyword information, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you input. You could filter search volume, from CPC as you can see, and you can exclude keywords.
For me, I prefer to use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a search instrument versus a keyword search tool. Keyword Analyzer
Pricing and Plans
Since I just said, SpyFu’s Fundamental plan begins at $33 per Month when billed yearly (roughly $39 month-to-month). Though, contrary to other tools within this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search results. All plans have an unlimited number of domain name, key word, keyword group, backlink, and competitor/domain comparison search results along with unlimited data export. The functionality that you get with SpyFu for the cost is a significant element in the reason we gave it an Editors’ Choice, along with the search volumes make the tool much more attractive for ad hoc research that is keyword.
That is not to say SpyFu does not cap anything. The Basic Plan gives you a potential of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed annually) bumps leads and contacts to 500 and per week monitored keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. The company has really slashed on its pricing because our initial review, which makes it attractive to SMBs.
I find their tools useful for search. I do not use Their Keyword Smart Search which They provide (in a straightforward fashion) in the price points that they provide is very A combination that is wonderful. SpyFu makes its way into my toolbox on just about Every undertaking. Keyword Analyzer