Introduction Keyword Analyzer Tool
SpyFu is one of the more feature rich tools, but has the Least attractive interface on the market. SpyFu provides SEO and PPC spy application options along with their very own keyword search tool. Keyword Analyzer Tool
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform throughout the spectrum of SEO tooling, but for this particular review we are focusing primarily on its ad hoc keyword lookup capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Direction capabilities and recommendations are built in during SpyFu, however I started in the Keyword Research tab.
When I used exactly the same set of five Key words to observe how results differed between each of my opponents. The five keywords that I used were IT consultant , digital marketing, internet shopping, pcmag, and small business bookkeeping. I chose this mixture to simulate real-world terms that companies might hunt for (such as publishers like PCMag) and to discover associated search results and vulnerable competition websites.
After conducting searches on my five evaluation terms, I discovered that SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with how much money a keyword is worth. After hunting”digital advertising,” for instance, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to key word summary, related keywords, advertiser history, status background, traffic, key word grouping, and SERP analysis. That’s only for one key word question, showing SpyFu does the most granular deep-dive investigation into data of all the tools I analyzed.
Atop the main results, SpyFu gave me not only CPC for the Keyword, however a daily and monthly cost breakdown in addition to the number of unique advertisers had appeared on the key word in the last year. I received exactly the exact same level of cost breakdown once I clicked on the Related Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a specific cost per day, daily investigation volume, difficulty rating, and more.
At the bottom of the key word results was that the SERP analysis. This broke down each URL from the search results page, even however KWFinder and Moz Pro both provide a much more comprehensive breakdown in this respect. SpyFu targets price, which might or may not be important to your business. Results such as the Advertiser History chart, a lengthy list and complicated diagram of the ads appearing on this search page over time, was a bit too from the weeds for me as a novice SEO tool user. But for advertisers and marketers, SpyFu can be a gold mine. Keyword Analyzer Tool
With SpyFu Kombat you can look at overlapping and website key words To get up to 3 sites. For your PPC version you may also find a graph which goes back over a span of a few years showing that the general amount of key words being bid on by all 3 sites. You can also rollover the graph to find keywords specific to only 2 of those websites if you feel the 3rd website may not be doing as great a job (or vice versa) as two of those other websites. It will also show you the PPC budgets of the websites in addition to the number of organic keywords rank in the top 50 results for keyword.
When you click on an area of the circle graph it will show you the Key words in whatever bucket you click, to the right of this graph. You can view and download those key words for your use. As you can see I’m on the advertisements tab however, the choices are similar once you click on the natural tab (on the top box, the natural one at the bottom shows you complete organic key words ).
Switching between the natural tab along with the ppc tab (also as the Overall # of organic search phrases + PPC ad budget must also give you an notion of which of the larger sites are more to the PPC or SEO aspect of things that may be a good barometer to look at if you chance to be focusing on one area on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain on the home page and are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at how a site might split parts of the principal domain, perhaps a good place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to complete Keyword Advertisement History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (using a link to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Keyword Analyzer Tool
Keyword Management and Reports
Keyword management is baked in to SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using monthly search volume, CPC, difficulty score, and monthly price. These are SpyFu’s four chief metrics where key word research is concerned. On the left of this table are the keyword you have researched and grouped yourself, or top keyword group tips from SpyFu. At the top right of this table you can then add selected key words for lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its deep connection between SEO and client relationship management (CRM). In the List Builder tab, there’s a Best Lists section with concentrated lists of domains and keywords like”Domains That Spend the maximum On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are a few of the choices.
Next to Leading Lists, there is a dedicated Company Leads tab. This basically acts exactly the same way You enter keywords and industries, a location, and refine outcomes using filters like AdWords budget and SEO clicks. The search then returns a list of leads with the monthly ad budget and contact information that can be exported into your CRM or direct management system of this site. I’d love to see SpyFu go a step farther with this and integrate its own SEO lead lists straight with a stage like Salesforce$75.00 at salesforce.com, but the instrument is already ahead of the curve. SEMrush has a lead generation tool, but that is the closest comes to what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for keyword groups in hundreds of industries. The templates can be downloaded by users from the SpyFu website and upload into a AdWords account.
The platform also includes deeper SEO campaign management Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated key word research and rank tracking within a campaign. My SpyFu is just available in paid programs (not the free trial), but it allows you to set up multiple jobs tracking grouped key words plotted against SEO rank, traffic value, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and then add a new project. It is the best and only example in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you take Keywords you’ve identified and begin monitoring that keyword position changes and reports back together with weekly domain positions. I was also able to prepare custom SEO reports in a few simple measures: Enter a domain name choose whether or not to run a document on SpyFu’s suggested domain key words or custom keywords. I entered my five custom key words picked up to five opponents’ URLs, and then was given the choice to run either a report or a report.
This sort of analysis is another area where SpyFu stands outside, as it also has a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the tool immediately built an interactive data visualization that showed where the top key words of PCMag overlapped with our competitors. There is also what SpyFu calls a”key word universe,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This study breakdown is another feature which helps ways to gain an SEO advantage. Keyword Analyzer Tool
With the SEO performance of its Solution, SpyFu has introduced a study tool named Nacho Analytics, which provides access to other sites’ internet analytics. Through this platform, you can see time-of-day visitors segments, and on-page behavior.
Keyword Advertisement History
You will be shown by Advertisement History, through color bars, how often the Keyword appeared in a domain’s PPC campaign along with any modifications in the ad copy (all of which may be exported into excel). It extends back to 2006 via the Bonus History Button and shows a year’s worth of information up front.
So it’s pretty straightforward, which is exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here is the ad history of the keyword”, plain and simple. Typically, if you find a key word being promoted on by a PPC advertiser that is fantastic consistent you can look to apply that advertisement copy technique to some niche market of the bigger keyword. If I had been advertising for”hotels in Oklahoma” I might listen to what ad copy has been successful, over time, for that main/core key word”resorts”.
Domain Advertisement History
Except it reveals the domain Ad History is similar to Keyword Advertisement History History of a domainname.
This instrument is useful in looking at keywords that have been effective for Your competitors (or bigger players on your niche) and which ones they attempted and left (which could be ones for you to avoid from the gate). All this assumes the domain you are currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses word connections, Publicly available keyword information, and PPC campaign data to come back a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you could filter from CPC, look volume, and you might also exclude key words.
For me, I would rather use the PPC keywords as well as the Organic keywords found In either SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive search tool versus a keyword search tool. Keyword Analyzer Tool
Pricing and Plans
Since I mentioned, SpyFu’s Basic plan begins at $33 per Month when billed annually (or $39 per month ). Though, unlike other tools within this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not cost by search results. All plans have an infinite number of domain name, key word, keyword collection, backlink, and comparison search results along with data export. The functionality that you get with SpyFu for your cost is a significant element in the reason we gave it an Editors’ Choice, and the search volumes make the tool much more appealing for ad hoc study that is keyword.
That’s not to mention SpyFu does not cap anything. The Basic Program provides you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed yearly ) lumps leads and contacts to 500 and per week monitored keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the firm has slashed its pricing.
I find their tools useful for aggressive research. I do not use Their Keyword Smart Search much as explained above but the amount of data that They give (in a straightforward fashion) in the price points they give is very A wonderful combination. SpyFu makes its way Every project. Keyword Analyzer Tool