Intro Keyword Bidding
SpyFu is one of the feature rich tools, but likely has the Attractive interface out there. SpyFu offers SEO and PPC spy tool choices along with their own research tool. Keyword Bidding
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform throughout the spectrum of SEO tooling, but with this review we are focusing mostly on its ad hoc keyword research capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Keyword recommendations and direction capabilities are built in during SpyFu, but I began from the Keyword Research tab.
When I used exactly the same set of five Keywords to see how outcomes differed between every one of my opponents. Were online shopping , electronic advertising, pcmag, IT consultant, and small business accounting. I chose this combination to simulate real world terms that businesses might search for (including publishers like PCMag) as well as to discover associated search results and vulnerable competition sites.
I found that after conducting searches on my five evaluation terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with exactly how much money a key word is worth. After hunting”digital advertising,” for example, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into key word overview, related key words, advertiser background, status background, backlinks, keyword group, and SERP analysis. That’s just for a single keyword query, revealing how SpyFu will arguably the most granular research into data of all the tools I analyzed.
Atop the results, SpyFu gave me not only CPC for the Key word, however a daily and monthly cost breakdown in addition to how many unique advertisers had emerged on the key word in the past year. I got the exact same level of price breakdown once I clicked on the Associated Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a particular price per day, daily investigation volume, difficulty rating, and more.
In the bottom of the results that are key word was the SERP analysis. This broke down each URL from the search results page, however KWFinder and Moz Pro equally offer a more detailed breakdown in this regard. SpyFu focuses. Results such as the Advertiser History graph, a lengthy list and complicated diagram of the advertisements appearing on that search page over time, was a bit too in the weeds for me as a newcomer SEO instrument user. But for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Keyword Bidding
With SpyFu Kombat you can look at overlapping and site Certain keywords To get up to 3 sites. For the PPC version you can also see a graph which goes back over a span of a couple years showing the general number of key words being bid on by all three sites. You can also rollover the graph to see key words specific to only two of the websites if you are feeling the 3rd website might not be doing as good a job (or vice versa) as two of the other sites. It will also show you that the PPC budgets of those sites in addition to the number of organic keywords rank in the top 50 results for keyword.
When you click it will show you that the Keywords in whatever bucket you click, to the right of this chart. It is possible to view and download those key words for your own use. As you can see I’m on the advertisements tab but the options are similar once you click the organic tab (on the upper box, the natural one at the underside shows you complete organic key words ).
Switching between the organic tab along with the ppc tab (as well as the Overall # of organic search phrases + PPC advertisement budget should also give you an notion of which of the bigger sites are more to the PPC or SEO side of things that may be a fantastic barometer to look at if you happen to be concentrating on a single area on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain name on the home page and are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at the way the website might break out parts of the principal domain, perhaps a fantastic spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to full Keyword Ad History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (using a URL to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Keyword Bidding
Keyword Management and Reviews
Keyword direction is baked into SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with minimal search volume, CPC, difficulty score, and monthly cost. All these are SpyFu’s four chief metrics where key word research is worried. On the left of this table are the keyword you have researched and grouped yourself, or top keyword class tips from SpyFu. At the top right of this table you can then add chosen keywords to lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep link between SEO and customer relationship management (CRM). In the List Builder tab, there is a Best Lists segment with targeted lists of domain names and key words like”Assets Which Pay the maximum On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are a few of the choices.
Next to Top Lists, there’s a dedicated Business Leads tab. This basically acts the exact same way as a keyword search: You enter businesses and key words, a location, and refine results using filters like AdWords budget and SEO clicks. The search returns a list of leads with this site ad budget and contact information that is available that can then be exported to your CRM or direct management system. I’d love to see SpyFu proceed a step further with this and integrate its SEO lead lists straight with a stage like Salesforce$75.00 in salesforce.com, but this tool is currently ahead of the curve. SEMrush has a lead generation instrument, but that’s the closest any optimization merchandise I tested comes to what SpyFu offers.
But, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for key word groups in hundreds of businesses. The templates can be downloaded by users in the SpyFu site and upload into an AdWords account.
The system also includes SEO campaign direction Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated key word study and rank monitoring in a campaign. My SpyFu is only accessible paid plans (not the free trial), but it lets you install multiple projects tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and include a new job. It is the greatest and only case in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose You ‘ve identified and start ongoing monitoring that keyword position changes and reports back together with domain positions. I was also able to set up custom SEO reports in a few straightforward measures: Enter a domain name then choose whether or not to run a report on SpyFu’s suggested domain keywords or custom keywords. I entered my five habit keywords in a field, picked up to five competitors’ URLs, then was given the option to run a one-off report or a monthly report.
That Type of aggressive analysis is just another area in which SpyFu stands out, since it also includes a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the instrument built an interactive data visualization that revealed where PCMag’s top keywords overlapped with our opponents. There is also what SpyFu calls a”keyword world,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This research breakdown is just another feature that will help ways for you to gain an SEO edge on the competition. Keyword Bidding
With the SEO performance of its product, SpyFu has introduced a research tool called Nacho Analytics, which provides access to other sites’ internet analytics. Through this platform, you can see sections , time-of-day traffic, and on-page behavior.
Keyword Ad History
You will be shown by keyword Ad History, via coded bars, how frequently the Key words appeared in a domain PPC campaign alongside any changes in the ad copy (all of which can be exported to excel). It reveals that a year’s worth of data up front and extends back to 2006 through the Bonus History Button.
So it’s pretty straightforward, which is exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here’s the advertisement history of the keyword”, plain and simple. If you see a key word being promoted on by a PPC advertiser that is fantastic consistent then you can look to employ that advertisement copy technique to a niche market of the keyword that is bigger. If I were advertisements for”hotels in Oklahoma” I might listen to what ad copy has been successful, as time passes, for this main/core keyword”resorts”.
Domain Ad History
Domain Ad History is similar to Keyword Ad History except it reveals the Key word history of a specific domainname.
This tool is useful in Taking a Look Your competitors (or larger players in your niche) and which ones they tried and abandoned (which may be ones for you to prevent from the gate). All this presumes the domain you’re currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes term relationships, Publicly available keyword information, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you enter. You could filter from CPC, search volume, as you can see, and you might exclude keywords.
For me, I prefer to use the PPC keywords as well as the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive research instrument versus a keyword research tool. Keyword Bidding
Pricing and Strategies
As I just said, SpyFu’s Basic plan starts at $33 per Month when billed yearly (or $39 month-to-month). Though, unlike other tools within this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search success. All plans come with an unlimited number of keyword group name, domain name, backlink, and comparison search results along with data export. The functionality you get with SpyFu for the cost is a significant factor in why we gave it an Editors’ Choice, and the unlimited search volumes make the instrument even more attractive for research that is ad hoc.
That’s not to mention SpyFu doesn’t cap anything. The Fundamental Plan gives you a potential of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed annually) lumps contacts and leads to 500 and weekly monitored keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the company has slashed its pricing.
I find that their tools pretty useful for search. I do not use Their own Keyword Smart Search that They give (in a simple fashion) in the price points they provide is very A wonderful combination. SpyFu makes its way into my arsenal on just about Every project. Keyword Bidding