Background Keyword Builder Tool
SpyFu is among the feature rich tools, but has the Attractive interface out there. SpyFu offers SEO and PPC spy application options . Keyword Builder Tool
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform across the spectrum of SEO tooling, but for this particular review we’re focusing on its ad hoc research capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Recommendations and direction capacities are built in throughout SpyFu, but I began from the Keyword Research tab.
When I used exactly the Exact Same set of five Key words to observe results differed between every one of my opponents. The five keywords that I used were internet shopping advertising, pcmag, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that companies might hunt for (such as publishers like PCMag) and to find associated search results and vulnerable competitor websites.
After conducting searches on my five test terms, I discovered that SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with exactly how much cash a key word could be worth. After hunting”digital advertising,” for instance, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to keyword summary, related key words, advertiser history, ranking history, traffic, key word grouping, and SERP analysis. That’s just for one key word showing how SpyFu does arguably the most granular deep-dive investigation into key word data of the tools I analyzed.
Atop the primary results, SpyFu gave me not CPC for the Keyword, but a daily and monthly cost breakdown in addition to the number of unique advertisers had appeared on the key word in the past year. I got exactly the exact same degree of cost breakdown once I clicked on the Associated Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific price every day, daily investigation volume, difficulty score, and more.
At the bottom of the results that are key word was that the SERP analysis. This broke down every URL in the search results page, even however KWFinder and Moz Pro both provide a more comprehensive breakdown in this regard. SpyFu targets monthly price, which might or might not be significant to your business. Results such as the Advertiser History chart, a long list and complicated diagram of the ads appearing on that search page as time passes, was a bit too from the weeds for me as a newcomer SEO instrument user. But for digital marketers and advertisers, SpyFu is a gold mine. Keyword Builder Tool
With SpyFu Kombat you can look at overlapping and site specific keywords For up to 3 sites. For your PPC version you may also find a graph which goes over a span of a few years showing the overall amount of key words being bid on by all three sites. You can also rollover the graph to see keywords specific to just 2 of the sites if you are feeling the 3rd website may not be doing as great a job (or vice versa) as 2 of those other sites. It will also show you the PPC budgets of the websites in addition to the amount of organic keywords ranking in the top 50 results for keyword.
When you click an area of the circle graph it will show you that the Key words in whatever bucket you click. It is possible to see and download those key words for your own use. As you can see I’m on the ads tab however, the options are similar when you click the natural tab (on the top box, the natural one at the underside shows you total organic key words ).
Switching between the organic tab and the ppc tab (as well as the Total # of organic keywords + PPC advertisement budget must also give you a good idea of which of the larger sites are more to the PPC or SEO aspect of things which can be a fantastic barometer to check at if you chance to be focusing on one place on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain name on the home page and also are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at how a site might break out parts of the main domain, maybe a good place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to full Keyword Advertisement History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (using a URL to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Keyword Builder Tool
Keyword Management and Reports
Keyword management is baked into SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with monthly search volume, CPC, problem rating, and monthly cost. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of this desk are the key words you’ve researched and booted yourself, or high keyword class suggestions from SpyFu. On the top right of the table you can then add selected keywords to lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep link between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Top Lists section with concentrated lists of domains and key words like”Assets Which Spend the Most On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are some of the options.
Next to Leading Lists, there’s a dedicated Company Leads tab. This essentially acts the exact same way as a key word search: You enter industries and key words, a location, and refine results using filters such as AdWords budget and SEO clicks. The search returns a list of URL leads with this site advertising budget and contact information that is accessible that may then be exported to your CRM or lead management system. I’d like to see SpyFu go a step farther with this and incorporate its SEO lead lists straight with a platform like Salesforce$75.00 at salesforce.com, but the tool is currently ahead of the curve. SEMrush has a beta lead generation tool, but that is the closest comes to exactly what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for groups that are key word in countless businesses. The templates can be downloaded by users in the SpyFu site and then upload into an AdWords account.
The platform also includes SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated keyword study and rank monitoring in a campaign. My SpyFu is just available in paid programs (not the free trial), but it lets you install multiple projects tracking grouped key words plotted against SEO rank, traffic worth, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and include a new project. It’s the greatest and only example in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you choose Keywords you’ve identified and begin monitoring that reports back together with weekly domain positions and keyword ranking changes. I was able to prepare custom SEO reports in a few simple steps: Enter a domain name choose if to conduct a document on SpyFu’s suggested custom key words or domain keywords. I entered my five custom keywords picked up to five opponents’ URLs, and then was given the option to run a one-off report or a monthly report.
That Type of analysis is another area in which SpyFu stands outside, as it also includes a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat along with the tool quickly built an interactive data visualization which showed where PCMag’s top key words overlapped with our opponents. There’s also what SpyFu calls for a”key word universe,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This study breakdown is another feature that will help ways to acquire an SEO edge. Keyword Builder Tool
Along with the SEO functionality of its main Solution, SpyFu has introduced a study tool called Nacho Analytics, which offers access to different sites’ web analytics. Through this platform, you can view time-of-day visitors sections, and search-engine behaviour.
Keyword Ad History
You will be shown by Advertisement History, via coded bars, how frequently the Key words appeared in a domain’s PPC campaign along with any modifications in the ad copy (all of which can be exported to excel). It extends back to 2006 through the Bonus History Button and shows that a year’s worth of data up front.
So it is pretty straightforward, which is exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here is the advertisement history of the keyword”, plain and simple. Normally, if you find a key word being promoted on by a PPC advertiser persistent it’s possible to look to employ that ad copy technique to a niche market of the larger keyword. If I had been advertisements for”hotels in Oklahoma” I would listen to that which ad copy was successful, over time, for that main/core key word”resorts”.
Domain Ad History
Except it shows the, domain Ad History is similar to Keyword Advertisement History History of a specific domain.
This tool is useful in Taking a Look Your competitors (or larger players on your niche) and which ones that they attempted and left (which may be ones that you avoid from the gate). All this presumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic word relationships, Publicly available keyword data, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you enter. You can also filter by CPC, look volume as you can see, and you might exclude keywords.
For me, I would rather use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a competitive search tool versus a keyword search tool. Keyword Builder Tool
Pricing and Plans
As I mentioned, SpyFu’s Fundamental plan begins at $33 per Month when billed yearly (roughly $39 month-to-month). Though, contrary to other tools in this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not cost by search success. All programs come with an unlimited number of domain, key word group, backlink, and comparison search results combined with unlimited data export. The performance you receive with SpyFu for your price is a significant factor in the reason we gave it an Editors’ Choice, and the unlimited search volumes make the instrument even more attractive for ad hoc study that is keyword.
That is not to say SpyFu doesn’t cap anything. The Fundamental Program gives you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed annually) lumps leads and contacts to 500 and weekly monitored keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. The company has slashed its pricing because our inspection, which makes it even more attractive to SMBs.
I find their tools helpful for competitive research. I do not use Their own Keyword Smart Search that They give (in a simple fashion) at the price points they give is very A wonderful combination. SpyFu makes its way Every undertaking. Keyword Builder Tool