Introduction Keyword Check
SpyFu is among the feature rich tools, but has the Attractive interface out there. SpyFu offers SEO and PPC spy application choices alongside their own research tool. Keyword Check
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do across the spectrum of SEO tooling, but for this particular review we’re focusing on its ad hoc keyword lookup capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Recommendations and management capacities are built in throughout SpyFu, but I started from the Keyword Research tab.
When I used the same set of five Keywords to observe outcomes differed between each of my opponents. The five key words I used were digital marketing pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that businesses might search for (including publishers such as PCMag) as well as to find associated search results and vulnerable competitor sites.
I found that, after running searches in my five test terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with how much cash a key word could be worth. After searching”digital marketing,” for instance, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to keyword overview, related key words, advertiser background, ranking history, traffic, key word grouping, and SERP analysis. That is only for a single key word question, revealing how SpyFu does arguably the most granular deep-dive investigation into data of all the tools I analyzed.
Atop the results, SpyFu gave me not just CPC for the Keyword, however a daily and yearly cost breakdown as well as how many unique advertisers had emerged on the keyword in the past year. I received the exact same degree of price breakdown when I clicked on the Related Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a particular price every day, daily search volume, difficulty score, and much more.
In the bottom of the results was the SERP analysis. This broke down every URL in the search results page, though KWFinder and Moz Pro equally offer a much more detailed breakdown in this respect. SpyFu focuses. Results such as the Advertiser History graph, a long list and complex diagram of the ads appearing on that search page over time, was a bit too from the weeds for me as a novice SEO tool user. But for digital marketers and advertisers, SpyFu can be a gold mine. Keyword Check
With SpyFu Kombat you can look at overlapping and site Certain key words To get up to 3 websites. For the PPC version you may also find a chart which goes back over a period of a couple years showing the general amount of key words being bid on by all 3 websites. You may also rollover the graph to see key words specific to only 2 of the websites if you feel the 3rd site may not be doing as great a job (or vice versa) as 2 of those other sites. It is going to also show you that the PPC budgets of those sites as well as the number of organic keywords rank in the top 50 results for keyword.
When you click an area of the circle graph it will show you the Keywords in whatever bucket you click, to the right of the chart. It is possible to view and download those keywords for your use. As you can see I’m on the advertisements tab but the choices are comparable once you click the organic tab (on the top box, the organic one at the bottom shows you total organic key words ).
Switching between the natural tab along with the ppc tab (also as the Total # of organic keywords + PPC ad budget must also give you a good idea of which of the bigger sites are more to the PPC or SEO aspect of things that may be a good barometer to check in if you happen to be concentrating on one area on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain name on the home page and also are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at how a site might split parts of the main domain, maybe a fantastic place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to complete Keyword Ad History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (using a URL to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Keyword Check
Keyword Management and Reviews
Keyword management is baked into SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using minimal search volume, CPC, problem score, and monthly cost. All these are SpyFu’s four main metrics where keyword research is worried. On the left of the table are either the keyword you have researched and booted yourself, or high keyword group suggestions from SpyFu. At the top right of the desk you can subsequently add chosen key words for lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep link between SEO and client relationship management (CRM). In the List Builder tab, there is a Best Lists segment with targeted lists of domain names and keywords like”Assets Which Pay the Most On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are some of the choices.
Alongside Leading Lists, there is a dedicated Company Leads tab. This acts exactly the exact same manner as a key word search: You enter a location, key words and businesses, and refine results using filters like AdWords budget and SEO clicks. The search then returns a list of leads with contact information that is available and this site’s monthly advertising budget that can then be exported into your CRM or direct management system. I’d love to see SpyFu go a step farther with this and incorporate its own SEO lead lists directly with a stage such as Salesforce$75.00 at salesforce.com, but this instrument is already ahead of the curve. SEMrush has a lead generation tool, but that’s the closest comes to what SpyFu offers.
But, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for groups in countless industries. Users can download the templates in the SpyFu website and then upload into a AdWords account.
The system also includes SEO campaign management With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated keyword study and rank tracking in a campaign. My SpyFu is just available in paid programs (not the free trial), but it allows you to install multiple jobs tracking grouped key words plotted against SEO position, traffic value, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and then include a new job. It’s the only and greatest example in this roundup of built-in, SEO-focused PM.
There’s also You begin ongoing monitoring that keyword position changes and reports back together with domain rankings and’ve identified. Utilizing the webpage, I was also able to set up custom SEO reports in a few straightforward measures: Enter a domain name then choose if to conduct a document on SpyFu’s suggested domain keywords or custom keywords. I entered my five habit key words chose up to five competitors’ URLs, and then was given the choice to run a one-off report or a monthly report.
That sort of analysis is just another area where SpyFu stands out, since it also includes a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the tool quickly built an interactive information visualization that revealed where PCMag’s top keywords overlapped with our competitors. There is also what SpyFu calls for a”key word universe,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This research breakdown is just another feature that will help unearth ways for you to acquire an SEO advantage on the competition. Keyword Check
Along with the SEO performance of its primary product, SpyFu has introduced a study tool named Nacho Analytics, which offers access to the internet analytics of other sites. Through this platform, you can see time-of-day visitors sections, and behavior that is on-page.
Keyword Advertisement History
Keyword Advertisement History will show you, via color bars, how often the Key words appeared in a domain PPC campaign alongside any changes in the ad copy (all of which can be exported to excel). It extends back to 2006 via the Bonus History Button and reveals that a year’s worth of data.
So it’s fairly straightforward, and that’s exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here is the advertisement history of the key word”, plain and simple. Typically, if you find a keyword being promoted on by a PPC advertiser persistent then you can look to apply that ad copy technique to a niche market of that keyword. If I had been advertisements for”hotels in Oklahoma” I might pay attention to that which ad copy has been successful, as time passes, for that main/core key word”resorts”.
Domain Advertisement History
Except it reveals the, domain Ad History Is like Keyword Advertisement History History of a domainname.
This tool is useful in Taking a Look at keywords Which Have Been successful for Your opponents (or larger players on your niche) and which ones they attempted and abandoned (which may be ones that you prevent from the gate). All this presumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses word relationships, Publicly accessible keyword information, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you input. You can also filter from CPC, search volume as you can see, and you might exclude key words.
For me, I prefer to use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a competitive search tool versus a keyword research tool. Keyword Check
Pricing and Plans
As I said, SpyFu’s Basic plan begins at $33 each Month when billed annually (roughly $39 per month ). Though, unlike other tools within this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not price by search success. All plans have an infinite number of keyword collection , domain, backlink, and comparison search results combined with data export. The functionality you receive with SpyFu for your cost is an important factor in why we gave it an Editors’ Choice, and the search volumes make the instrument even more attractive for ad hoc keyword research.
That’s not to mention SpyFu doesn’t cap anything. The Basic Program provides you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed yearly ) lumps leads and contacts to 500 and per week monitored keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the firm has actually slashed its pricing.
I find their tools pretty useful for aggressive research. I don’t use Their Keyword Smart Search as explained above but the amount of data which They give (in a simple fashion) at the price points that they provide is very A wonderful combination. SpyFu makes its way Each project. Keyword Check