Intro Keyword Checker
SpyFu is among the feature rich tools, but probably has the Least attractive interface on the market. SpyFu offers SEO and PPC spy tool choices along with their keyword search tool. Keyword Checker
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do across the spectrum of SEO tooling, but for this review we are focusing on its own ad hoc keyword research capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Keyword recommendations and direction capacities are built in throughout SpyFu, but I began from the Keyword Research tab.
When testing each tool, I used the same set of five Key words to observe outcomes differed between each of my competitors. Were pcmag, digital advertising, internet shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that businesses might search for (such as publishers like PCMag) and to discover related search results and vulnerable competitor sites.
I found that, after conducting searches in my five evaluation terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with how much cash a keyword is worth. After hunting”digital advertising,” for instance, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into key word summary, related key words, advertiser background, ranking history, backlinks, keyword grouping, and SERP analysis. That is just for a single key word question, revealing how SpyFu does arguably the most granular deep-dive investigation into keyword data of the tools I analyzed.
Atop the results, SpyFu gave me not only CPC for the Key word, but a daily and monthly cost breakdown as well as how many unique advertisers had emerged on the key word in the past year. I received the same degree of price breakdown once I clicked on the Associated Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a particular cost per day, daily search volume, difficulty rating, and more.
In the bottom of the results was that the SERP analysis. This broke down each URL in the search results page, though KWFinder and Moz Pro both provide a more comprehensive breakdown in this respect. SpyFu focuses. Results like the Advertiser History graph, a long list and complex diagram of the ads appearing on this search page over time, was somewhat too in the weeds for me as a newcomer SEO tool user. But for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Keyword Checker
With SpyFu Kombat you can look at overlapping and site specific keywords To get up to 3 sites. For your PPC version you can also see a graph which goes back over a period of a couple years showing the overall amount of keywords being bid on by all three websites. You may also rollover the chart to see keywords specific to just 2 of those websites if you are feeling the 3rd website may not be doing as good a job (or vice versa) as 2 of the other websites. It is going to also show you that the PPC budgets of those websites in addition to the amount of organic keywords rank in the top 50 results for keyword.
When you click it will show you the Keywords in whatever bucket you click. It is possible to see and download those keywords for your use. As you can see I am on the advertisements tab but the options are comparable when you click on the natural tab (on the top box, the organic one at the bottom shows you total organic key words ).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic search phrases + PPC ad budget should also give you a good notion of which of the larger sites are more to the PPC or SEO side of things which can be a fantastic barometer to check at if you chance to be concentrating on a single area over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain on the home page and are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at how a website might split parts of the main domain, maybe a good place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to full Keyword Ad History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (with a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Keyword Checker
Keyword Management and Reviews
Keyword direction is baked into SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, problem rating, and monthly price. These are SpyFu’s four chief metrics where key word research is concerned. On the left of this table are either the key words you’ve researched and booted yourself, or top keyword group suggestions from SpyFu. On the top right of this desk you can subsequently add chosen keywords to lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its deep link between SEO and customer relationship management (CRM). In the List Builder tab, there is a Best Lists segment with concentrated lists of domains and key words like”Assets Which Pay the maximum On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are some of the options.
Next to Top Lists, there’s a dedicated Company Leads tab. This basically acts the exact same manner as a keyword search: You enter a place, businesses and keywords, and refine results using filters like AdWords budget and SEO clicks. The search then returns a list of leads with contact information that is available and that site advertising budget that can subsequently be exported to your CRM or direct management system. I’d love to see SpyFu go a step further with this and incorporate its SEO lead lists straight using a stage like Salesforce$75.00 at salesforce.com, but the tool is already ahead of the curve. SEMrush includes a beta lead generation instrument, but that is the closest any optimization merchandise that I tested comes to what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups in hundreds of industries. The templates can be downloaded by users from the SpyFu website and then upload into an AdWords account.
The system also includes deeper SEO campaign direction Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated key word study and rank monitoring in a campaign. My SpyFu is only available in paid plans (not the free trial), but it allows you to install multiple jobs tracking grouped key words plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and include a new project. It is the only and best example in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you take Keywords you’ve identified and begin ongoing tracking that keyword ranking changes and reports back together with domain positions. I was also able to set up custom SEO reports in a few simple measures: Enter a domain name and then choose whether or not to run a document on SpyFu’s suggested custom key words or domain keywords. I entered my five custom keywords chose up to five competitors’ URLs, then was given the choice to run a one time report or a report.
That sort of competitive analysis is just another area where SpyFu stands out, as it also includes a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the tool built an interactive data visualization that revealed where PCMag’s top keywords overlapped with our opponents. There’s also what SpyFu calls for a”key word world,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This research breakdown is another feature which will help ways for you to gain an SEO edge on your competitors. Keyword Checker
Together with the SEO performance of its Solution, SpyFu has introduced a research tool called Nacho Analytics, which offers access to the internet analytics of websites. Through this platform, you can view time-of-day visitors, segments, and search-engine behaviour.
Keyword Advertisement History
Keyword Advertisement History will show you, via colour bars, how frequently the Key words appeared in a domain’s PPC campaign along with any changes in the ad copy (all of which can be exported into excel). It shows that a year’s worth of data up front and extends back to 2006 via the Bonus History Button.
So it is fairly straightforward, which is what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here’s the advertisement history of this keyword”, plain and simple. Typically, if you see a key word being promoted on by a PPC advertiser that is good consistent then you can look to apply that ad copy technique to a market of the bigger keyword. If I had been advertisements for”resorts in Oklahoma” I might pay attention to what ad copy has been successful, as time passes, for that main/core key word”hotels”.
Domain Ad History
Domain Ad History is similar to Keyword Ad History except it reveals the History of a domain.
This instrument is useful in Taking a Look at keywords Which Have Been effective for Your competitors (or bigger players on your market ) and which ones they attempted and left (which may be ones for you to avoid out of the gate). All this presumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic word connections, Publicly available keyword data, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you input. You could filter from CPC, search volume as you can see, and you might also exclude key words.
For me, I would rather use the PPC keywords as well as the Organic key words found In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a competitive search instrument versus a research tool. Keyword Checker
Pricing and Strategies
As I just said, SpyFu’s Basic plan begins at $33 per Month when billed yearly (roughly $39 per month ). Though, unlike other tools in this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not price by search results. All plans come with an unlimited number of key word, keyword group domain, backlink, and comparison search results along with boundless data export. The functionality that you receive with SpyFu for your price is an important factor in why we gave it an Editors’ Choice, and the search volumes make the tool much more appealing for research that is keyword that is ad hoc.
That’s not to mention SpyFu doesn’t cap anything. The Basic Plan gives you a potential of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed yearly ) bumps contacts and leads to 500 and weekly monitored keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the firm has really slashed on its pricing.
I find their tools pretty helpful for research. I don’t use Their own Keyword Smart Search much as explained above but the amount of information that They provide (in a straightforward fashion) in the price points they give is very A combination that is nice. SpyFu makes its way into my toolbox on just about Every undertaking. Keyword Checker