Background Keyword Checker Tool
SpyFu is among the feature rich tools, but has the Least appealing interface on the market. SpyFu provides SEO and PPC spy application choices along with their very own keyword search tool. Keyword Checker Tool
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform throughout the spectrum of SEO tooling, but for this particular review we’re focusing on its own ad hoc keyword lookup capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Keyword recommendations and direction capabilities are built in during SpyFu, but I started in the Keyword Research tab.
When testing each tool, I used the Exact Same set of five Keywords to see outcomes differed between every one of my opponents. The five key words I used were pcmag marketing, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that companies might search for (including publishers such as PCMag) as well as to find related search results and vulnerable competition websites.
I discovered that, after conducting searches on my five test terms SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with how much cash a keyword is worth. After hunting”digital marketing,” for example, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into keyword overview, related keywords, advertiser background, ranking history, traffic, key word group, and SERP analysis. That is just for one keyword query, revealing how SpyFu does arguably the most granular deep-dive investigation into keyword data of all the tools I analyzed.
Atop the results, SpyFu gave me not only CPC for the Keyword, but a daily and yearly cost breakdown in addition to the number of unique advertisers had emerged on the keyword in the past year. I received the same degree of price breakdown once I clicked on the Associated Keyword, which also allowed me to narrow results employing a left-hand filter menu to a particular cost per day, daily investigation volume, difficulty score, and more.
In the bottom of the results was the SERP analysis. This broke down each URL in the search results page, even though KWFinder and Moz Guru both offer a much more comprehensive breakdown in this respect. SpyFu targets monthly price, which may or might not be important to your small business. Results such as the Advertiser History graph, a long list and complicated diagram of the advertisements appearing on that search page as time passes, was a bit too from the weeds for me as a novice SEO tool user. But for advertisers and marketers, SpyFu can be a gold mine. Keyword Checker Tool
With SpyFu Kombat you can look at overlapping and site specific keywords For up to 3 websites. For the PPC version you may also find a chart which goes over a span of a few years showing the overall amount of key words being bid on by all 3 sites. You may also rollover the chart to find keywords specific to only two of the websites if you feel the 3rd website may not be doing as good a job (or vice versa) as two of those other websites. It is going to also show you that the PPC budgets of those sites as well as the amount of organic keywords ranking in the top 50 results for keyword.
When you click it will show you the Key words in whatever bucket you click. You can view and download those key words for your use. As you can see I am on the advertisements tab however, the choices are similar once you click the organic tab (on the upper box, the natural one at the bottom shows you total organic key words ).
Switching between the natural tab and the ppc tab (also as the Overall # of organic keywords + PPC ad budget must also give you an notion of which of the larger sites are more to the PPC or SEO side of things which can be a fantastic barometer to check in if you chance to be concentrating on one place on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain name on the home page and are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the site might split parts of the principal domain, perhaps a fantastic place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to complete Keyword Ad History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (with a URL to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Keyword Checker Tool
Keyword Management and Reviews
Keyword management is baked in to SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, difficulty score, and monthly price. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of the desk are the key words you’ve researched and grouped yourself, or high keyword class suggestions from SpyFu. At the top right of this desk you can subsequently add selected key words to lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound link between SEO and customer relationship management (CRM). In the List Builder tab, there is a Best Lists section with concentrated lists of domain names and keywords like”Assets Which Spend the maximum On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are a few of the choices.
Next to Leading Lists, there is a dedicated Company Leads tab. This acts the same manner You enter a place, keywords and businesses, and refine results using filters such as AdWords budget and SEO clicks. The research then returns a list of URL leads with contact information that is available and that website’s monthly advertising budget that can be exported into your CRM or lead management system. I’d like to see SpyFu proceed a step further with this and integrate its SEO lead lists straight with a stage such as Salesforce$75.00 at salesforce.com, but the tool is already ahead of the curve. SEMrush includes a beta generation tool, but that’s the closest any additional optimization merchandise I tested comes to what SpyFu offers.
However, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are key word in hundreds of industries. The templates can be downloaded by users from the SpyFu website and then upload to a AdWords account.
The platform also includes deeper SEO campaign direction With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated keyword research and rank tracking in a campaign. My SpyFu is only available in paid programs (not the free trial), but it allows you to install multiple projects tracking grouped key words plotted against SEO position, traffic worth, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and add a new job. It’s the greatest and only example in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you choose You ‘ve identified and start tracking that keyword ranking changes and reports back with weekly domain positions. I was able to set up custom SEO reports in a few simple measures: Enter a domain name and choose whether or not to conduct a document on SpyFu’s suggested domain key words or custom key words. I entered my five custom key words chose up to five competitors’ URLs, then was given the option to run a report or a recurring report.
That Type of analysis is another area in which SpyFu stands outside, as it also includes a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the tool built an interactive data visualization which showed where the top keywords of PCMag overlapped with our opponents. There’s also what SpyFu calls a”key word world,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature which helps ways for one to acquire an SEO edge. Keyword Checker Tool
Along with the SEO functionality of its Solution, SpyFu has introduced a study tool called Nacho Analytics, which offers access to the web analytics of other websites. Through this stage, you can view segmentsvisitors, and on-page behavior.
Keyword Advertisement History
Keyword Ad Background will show you, via color coded bars often the Keyword appeared in a domain PPC campaign along with any modifications in the advertisement copy (all of which may be exported to excel). It goes back to 2006 through the Bonus History Button and shows a year’s worth of data up front.
So it is pretty straightforward, and that’s what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here is the ad history of this key word”, plain and simple. Typically, if you see a keyword being advertised on by a PPC advertiser that is fantastic persistent then it’s possible to look to apply that ad copy technique to some market of the keyword that is bigger. If I had been advertising for”hotels in Oklahoma” I would pay attention to what ad copy was successful, as time passes, for this main/core keyword”hotels”.
Domain Advertisement History
Except it reveals the domain Ad History is similar to Keyword Advertisement History Keyword history of a specific domainname.
This instrument is useful in Taking a Look at keywords Which Have Been successful for Your opponents (or bigger players on your niche) and which ones that they tried and left (which could be ones for you to avoid out of the gate). All this assumes the domain you’re currently exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses word connections, Publicly available keyword information, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you input. You could filter by CPC, search volume as you can see, and you can exclude keywords.
For me personally, I prefer to use the Organic key words found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive search tool versus a keyword research tool. Keyword Checker Tool
Pricing and Strategies
Since I just mentioned, SpyFu’s Basic plan begins at $33 per Month when billed annually (or $39 month-to-month). Though, unlike other tools within this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not cost by search results. All programs have an infinite number of domain name, keyword collection, backlink, and competitor/domain comparison search results along with data export. The performance that you get with SpyFu for your price is a significant element in the reason we gave it an Editors’ Choice, along with the search volumes make the tool even more appealing for study that is ad hoc.
That’s not to mention SpyFu does not cap anything. The Basic Program gives you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed annually) lumps leads and contacts to 500 and weekly tracked keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. The firm has slashed its pricing since our initial inspection, which makes it all the more attractive to SMBs.
I find their tools pretty helpful for research. I don’t use Their own Keyword Smart Search explained above but the number of data which They provide (in a simple fashion) in the price points they give is quite A combination that is nice. SpyFu makes its way Every project. Keyword Checker Tool