Background Keyword Comparison Tool
SpyFu is one of the more feature rich tools, but has the Least appealing interface out there. SpyFu offers SEO and PPC spy tool choices alongside their keyword search tool. Keyword Comparison Tool
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform across the spectrum of SEO tooling, but for this particular review we’re focusing on its ad hoc lookup capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Keyword recommendations and management capacities are built in during SpyFu, however I began from the Keyword Research tab.
When I used exactly the Exact Same set of five Keywords to see outcomes differed between each of my competitors. The five keywords I used were IT consultant , digital advertising, internet shopping, pcmag, and small business bookkeeping. I chose this combination to simulate real-world terms that companies might hunt for (including publishers such as PCMag) as well as to discover related search results and vulnerable competition sites.
I found that after running searches in my five test terms SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with exactly how much cash a keyword could be worth. After hunting”digital marketing,” for example, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into key word overview, related keywords, advertiser history, status background, backlinks, keyword group, and SERP analysis. That’s just for a single key word showing how SpyFu does the most granular research into data of the tools I tested.
Atop the results, SpyFu gave me not only CPC for the Key word, however a daily and monthly cost breakdown in addition to how many unique advertisers had emerged on the keyword in the last year. I got the exact same level of cost breakdown once I clicked on the Related Keyword, which also allowed me to narrow results using a left-hand filter menu to a specific cost every day, daily investigation volume, difficulty score, and more.
In the bottom of the results that are keyword was that the SERP analysis. This broke down each URL in the search results page, however KWFinder and Moz Guru equally offer a more detailed breakdown in this respect. SpyFu focuses on price, which might or might not be significant to your business. Results like the Advertiser History chart, a lengthy list and complicated diagram of the ads appearing on this search page over time, was somewhat too in the weeds for me as a novice SEO tool user. But for advertisers and digital marketers, SpyFu can be a gold mine. Keyword Comparison Tool
With SpyFu Kombat you can look at overlapping and site Certain keywords To get up to 3 sites. For your PPC version you may also find a graph which goes back over a period of a few years demonstrating the general number of keywords being bid on by all three sites. You may also rollover the graph to see key words specific to only two of the sites if you are feeling the 3rd site may not be doing as great a job (or vice versa) as two of those other sites. It will also show you that the PPC budgets of those sites as well as the number of organic keywords rank in the top 50 results for said keyword.
When you click an area of the circle graph it will show you that the Keywords in whatever bucket you click, to the right of the graph. You can see and download those keywords for your use. As you can see I’m on the ads tab but the choices are similar once you click the natural tab (on the upper box, the organic one on the underside shows you complete organic keywords).
Switching between the natural tab along with the ppc tab (as well as the Total # of organic search phrases + PPC advertisement budget should also give you a good idea of which of the bigger sites are more to the PPC or SEO aspect of things which can be a fantastic barometer to check at if you happen to be focusing on one area on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain name on the home page and also are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at the way the website might break out parts of the principal domain, maybe a fantastic place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to complete Keyword Ad History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (using a URL to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Keyword Comparison Tool
Keyword Management and Reviews
Keyword direction is baked into SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using monthly search volume, CPC, difficulty rating, and monthly price. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of the table are either the key words you have researched and booted yourself, or top keyword class tips from SpyFu. On the top right of this desk you can then add selected key words for lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep connection between SEO and client relationship management (CRM). In the List Builder tab, there is a Top Lists section with targeted lists of domains and key words like”Domains That Spend the maximum On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are some of the choices.
Alongside Top Lists, there’s a dedicated Business Leads tab. This acts the exact same way as a key word search: You enter a location, businesses and key words, and refine results using filters such as AdWords budget and SEO clicks. The research returns a list of URL leads with the monthly advertising budget and contact information that can subsequently be exported to your CRM or direct management system of that site. I’d love to see SpyFu go a step farther with this and incorporate its own SEO lead lists directly with a platform like Salesforce$75.00 at salesforce.com, but the instrument is currently ahead of the curve. SEMrush has a beta generation instrument, but that is the closest any optimization merchandise that I tested comes to exactly what SpyFu offers.
But, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for groups in countless businesses. Users can download the templates in the SpyFu site and upload into an AdWords account.
The system also includes deeper SEO campaign direction With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word research and rank monitoring within a campaign. My SpyFu is just accessible paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped keywords plotted against SEO position, traffic value, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and then add a new job. It is the best and only example in this roundup of built-in, SEO-focused PM.
There is also Keywords youbegin tracking that reports back with domain positions and keyword ranking changes and’ve identified. I was also able to prepare custom SEO reports in a few simple steps: Enter a domain name choose if to conduct a report on SpyFu’s suggested custom key words or domain keywords. I entered my five habit keywords in a field, picked up to five competitors’ URLs, then was given the choice to run a report or a report.
That sort of analysis is another area where SpyFu stands out, since it also includes a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the tool built an interactive information visualization which showed where PCMag key words overlapped with our opponents. There is also what SpyFu calls a”keyword world,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This study breakdown is another feature which helps ways to gain an SEO edge. Keyword Comparison Tool
Together with the SEO functionality of its primary Solution, SpyFu has introduced a study tool called Nacho Analytics, which offers access to the internet analytics of sites. Through this platform, you can view time-of-day traffic segments, and behavior.
Keyword Advertisement History
You will be shown by keyword Ad History, through coded bars, how frequently the Keyword appeared in a domain’s PPC campaign along with any modifications in the ad copy (all of which can be exported into excel). It goes back to 2006 via the Bonus History Button and shows a year’s worth of data up front.
So it is pretty straightforward, which is exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here’s the advertisement history of the keyword”, plain and simple. Typically, if you find a key word being promoted on by a fantastic PPC advertiser consistent it’s possible to look to employ that advertisement copy technique to some market of that keyword. If I were advertising for”hotels in Oklahoma” I would pay attention to what ad copy has been successful, over time, for that main/core keyword”hotels”.
Domain Advertisement History
Domain Ad History is similar to Keyword Ad History except it shows the Keyword history of a domainname.
This tool is useful in Taking a Look Your competitors (or bigger players on your niche) and which ones they tried and left (which could be ones for you to prevent out of the gate). All of this assumes the domain you are currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses word connections, Publicly available keyword information, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you enter. You can filter look volume, from CPC as you can see, and you can exclude keywords.
For me, I would rather use the PPC keywords as well as the Organic key words found In either SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a research instrument versus a keyword search tool. Keyword Comparison Tool
Pricing and Strategies
As I just mentioned, SpyFu’s Basic plan starts at $33 per Month when billed yearly (or $39 per month ). Though, contrary to other tools in this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not price by search success. All plans have an infinite number of backlink , key word group, domain, and comparison search results along with boundless data export. The functionality that you get with SpyFu for the cost is a significant element in the reason we gave it an Editors’ Choice, along with the search volumes make the tool even more appealing for ad hoc study that is keyword.
That is not to mention SpyFu does not cap anything. The Basic Plan gives you a potential of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed annually) bumps leads and contacts to 500 and per week monitored keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. The firm has actually slashed its pricing because our inspection, making it even more attractive to SMBs.
I find their tools pretty helpful for competitive search. I don’t use Their own Keyword Smart Search as described above but the number of data that They give (in a straightforward fashion) at the price points that they give is quite A combination that is wonderful. SpyFu makes its way into my arsenal on just about Each undertaking. Keyword Comparison Tool