Background Keyword Competition Analysis Page Rank
SpyFu is among the feature rich tools, but probably has the Least appealing interface out there. SpyFu offers SEO and PPC spy application choices along with their own keyword research tool. Keyword Competition Analysis Page Rank
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do throughout the spectrum of SEO tooling, but for this particular review we’re focusing on its own ad hoc keyword lookup capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Management capabilities and recommendations are built in throughout SpyFu, but I started in the Keyword Research tab.
When testing each instrument, I used exactly the same set of five Keywords to observe outcomes differed between every one of my opponents. The five keywords I used were pcmag, electronic advertising, online shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that businesses might search for (such as publishers like PCMag) and to discover related search results and vulnerable competitor sites.
I found that, after running searches on my five test terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with exactly how much cash a key word could be worth. After searching”digital advertising,” for instance, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to key word summary, related keywords, advertiser background, status background, traffic, key word group, and SERP analysis. That’s just for a single key word revealing how SpyFu will the most granular research into key word data of all the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Keyword, however a daily and monthly cost breakdown in addition to the number of unique advertisers had emerged on the key word in the last year. I got the same degree of cost breakdown once I clicked on the Associated Keyword, which also allowed me to narrow results employing a left-hand filter menu to a specific price per day, daily investigation volume, difficulty rating, and more.
In the bottom of the results that are key word was that the SERP analysis. This broke down every URL from the search results page, however KWFinder and Moz Guru both provide a much more detailed breakdown in this respect. SpyFu focuses on monthly cost, which may or might not be significant to your small business. Results such as the Advertiser History graph, a lengthy list and complex diagram of the advertisements appearing on that search page over time, was a bit too from the weeds for me as a novice SEO tool user. However, for advertisers and digital marketers, SpyFu is a gold mine. Keyword Competition Analysis Page Rank
With SpyFu Kombat you can look at overlapping and website keywords To get up to 3 websites. For your PPC version you may also find a graph which goes over a span of a couple years showing that the general amount of key words being bid on by all 3 websites. You may also rollover the graph to find keywords specific to just two of those sites if you are feeling the 3rd website might not be doing as great a job (or vice versa) as 2 of those other sites. It is going to also show you that the PPC budgets of the sites in addition to the amount of organic keywords ranking in the top 50 results for said keyword.
When you click on an area of the circle graph it will show you the Key words in whatever bucket you click, to the right of this chart. You can view and download those key words for your use. As you can see I’m on the ads tab however, the options are comparable once you click the organic tab (on the upper box, the natural one on the bottom shows you complete organic keywords).
Switching between the organic tab along with the ppc tab (also as the Overall # of organic search phrases + PPC advertisement budget should also give you a good notion of what of the larger sites are more to the PPC or SEO side of things which can be a good barometer to check in if you happen to be focusing on a single area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain on the home page and are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at how a website might split parts of the main domain, perhaps a good place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to complete Keyword Ad History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (using a link to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Keyword Competition Analysis Page Rank
Keyword Management and Reviews
Keyword management is baked into SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with monthly search volume, CPC, difficulty rating, and monthly cost. All these are SpyFu’s four main metrics where key word research is concerned. On the left of the table are the key words you have researched and grouped yourself, or top keyword class suggestions from SpyFu. At the top right of this table you can subsequently add selected keywords for lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound link between SEO and client relationship management (CRM). From the List Builder tab, there’s a Best Lists segment with concentrated lists of domains and key words like”Assets Which Pay the Most On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are a few of the choices.
Next to Leading Lists, there’s a dedicated Company Leads tab. This basically acts the same manner as a key word search: You enter keywords and industries, a location, and refine outcomes using filters such as AdWords budget and SEO clicks. The search then returns a list of leads with that site’s monthly ad budget and contact information that may then be exported into your CRM or direct management system. I’d love to see SpyFu proceed a step further with this and incorporate its SEO lead lists directly with a platform like Salesforce$75.00 in salesforce.com, but the tool is currently ahead of the curve. SEMrush has a beta generation tool, but that is the closest any optimization merchandise that I tested comes to what SpyFu offers.
But, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten ads for groups . Users can download the templates in the SpyFu site and upload into a AdWords account.
The system also includes deeper SEO campaign direction With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word study and rank monitoring within a campaign. My SpyFu is only available in paid plans (not the free trial), but it lets you set up multiple projects tracking grouped keywords plotted against SEO position, traffic worth, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and add a new job. It is the best and only example in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you take You begin ongoing tracking that reports back with domain positions and keyword ranking changes and’ve identified. I was able to prepare custom SEO reports in a few simple steps: Enter a domain name choose if to conduct a document on SpyFu’s suggested custom keywords or domain key words. I entered my five habit key words in a field, picked up to five competitors’ URLs, then was given the choice to run either a report or a monthly report.
That sort of aggressive analysis is another area in which SpyFu stands out, since it also has a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the instrument built an interactive information visualization that showed where the top keywords of PCMag overlapped with our opponents. There is also what SpyFu calls for a”key word world,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This study breakdown is just another feature which will help unearth ways for one to acquire an SEO edge on your competitors. Keyword Competition Analysis Page Rank
Along with the SEO performance of its product, SpyFu has introduced a study tool named Nacho Analytics, which offers access to the web analytics of different websites. Through this platform, you can view segments, time-of-day visitors, and search-engine behaviour.
Keyword Advertisement History
You will be shown by keyword Ad History, via coded bars often the Keyword appeared in a domain’s PPC campaign alongside any changes in the advertisement copy (all of which may be exported to excel). It goes back to 2006 via the Bonus History Button and shows a year’s worth of information.
So it’s pretty straightforward, and that’s what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here’s the advertisement history of the keyword”, plain and simple. Normally, if you see a keyword being promoted on by a PPC advertiser that is good persistent it’s possible to look to apply that ad copy technique to a market of the larger keyword. If I had been advertising for”resorts in Oklahoma” I would pay attention to what ad copy was successful, as time passes, for this main/core keyword”resorts”.
Domain Advertisement History
Except it shows the domain Ad History Is like Keyword Ad History History of a specific domain.
This tool is useful in Taking a Look at keywords that have been effective for Your opponents (or bigger players on your niche) and which ones that they attempted and left (which could be ones that you avoid out of the gate). All of this presumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses term connections, Publicly accessible keyword data, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you enter. You can also filter by CPC, look volume as you can see, and you can exclude keywords.
For me personally, I prefer to use the Organic key words found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a search instrument versus a research tool. Keyword Competition Analysis Page Rank
Pricing and Strategies
As I said, SpyFu’s Basic plan starts at $33 per Month when billed yearly (or $39 month-to-month). Though, unlike other tools in this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search results. All plans have an infinite number of domain name, key word, keyword group, backlink, and comparison search results along with unlimited data export. The performance that you receive with SpyFu for the price is an important factor in the reason we gave it an Editors’ Choice, along with the boundless search volumes make the instrument much more appealing for keyword research that is ad hoc.
That is not to mention SpyFu doesn’t cap anything. The Fundamental Plan gives you a potential of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) lumps leads and contacts to 500 and per week tracked keyword rankings to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has slashed its pricing because our initial inspection, which makes it attractive to SMBs.
I find that their tools useful for aggressive search. I do not use Their Keyword Smart Search explained above but the number of data that They give (in a straightforward fashion) in the price points that they provide is quite A nice combination. SpyFu makes its way into my arsenal on just about Each project. Keyword Competition Analysis Page Rank