Background Keyword Competition Analysis Tool
SpyFu is among the feature rich tools, but probably has the Least appealing interface out there. SpyFu offers SEO and PPC spy tool options . Keyword Competition Analysis Tool
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do throughout the spectrum of SEO tooling, but for this review we are focusing primarily on its own ad hoc research capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Direction capabilities and recommendations are built in during SpyFu, however I began from the Keyword Research tab.
When I used exactly the same set of five Keywords to see how results differed between each of my opponents. The five keywords that I used were IT consultant marketing, internet shopping, pcmag, and small business bookkeeping. I chose this combination to simulate real world terms that companies might search for (such as publishers like PCMag) and to discover associated search results and vulnerable competitor websites.
After conducting searches I found that SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with exactly how much cash a key word is worth. After searching”digital marketing,” for instance, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into key word summary, related keywords, advertiser history, status background, traffic, key word grouping, and SERP analysis. That’s only for a single keyword question, revealing how SpyFu does arguably the most granular deep-dive investigation into data of all the tools I tested.
Atop the results, SpyFu gave me not CPC for the Key word, but a daily and monthly cost breakdown in addition to how many unique advertisers had appeared on the key word in the past year. I got exactly the exact same degree of price breakdown when I clicked on the Related Keyword, which also allowed me to narrow results using a left-hand filter menu to a specific cost every day, daily search volume, difficulty score, and much more.
In the bottom of the key word results was the SERP analysis. This broke down each URL in the search results page, though KWFinder and Moz Guru equally offer a much more detailed breakdown in this regard. SpyFu focuses on monthly price, which might or might not be significant to your small business. Results like the Advertiser History chart, a long list and complicated diagram of the advertisements appearing on this search page over time, was somewhat too from the weeds for me as a newcomer SEO tool user. But for digital marketers and advertisers, SpyFu can be a gold mine. Keyword Competition Analysis Tool
With SpyFu Kombat you can look at overlapping and site specific keywords To get up to 3 sites. For your PPC version you can also find a chart which goes over a span of a few years showing that the general number of key words being bid on by all 3 sites. You may also rollover the graph to find key words specific to only two of those sites if you feel the 3rd site may not be doing as great a job (or vice versa) as 2 of those other sites. It is going to also show you the PPC budgets of the websites in addition to the number of organic keywords rank in the top 50 results for said keyword.
When you click on an area of the circle chart it will show you the Keywords in whatever bucket you click. It is possible to see and download those key words for your use. As you can see I’m on the advertisements tab however, the options are similar when you click the organic tab (on the top box, the organic one on the underside shows you complete organic key words ).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic search phrases + PPC ad budget should also give you an notion of which of the bigger sites are more into the PPC or SEO side of things that may be a good barometer to look at if you chance to be focusing on a single place on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain on the home page and also are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at the way the website might split parts of the main domain, perhaps a good spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to full Keyword Advertisement History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (using a link to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Keyword Competition Analysis Tool
Keyword Management and Reports
Keyword management is baked in to SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with monthly search volume, CPC, problem score, and monthly cost. These are SpyFu’s four main metrics where key word research is worried. On the left of this table are the key words you’ve researched and grouped yourself, or high keyword group suggestions from SpyFu. On the top right of the desk you can subsequently add selected keywords for lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep connection between SEO and customer relationship management (CRM). From the List Builder tab, there’s a Top Lists section with targeted lists of domains and keywords like”Assets Which Pay the Most On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are a few of the options.
Alongside Top Lists, there is a dedicated Business Leads tab. This basically acts exactly the same way as a search: You enter a location, businesses and keywords, and refine results using filters like AdWords budget and SEO clicks. The research returns a list of URL leads with this site ad budget and contact information that is accessible that may then be exported to your CRM or direct management system. I’d love to view SpyFu go a step further with this and integrate its SEO lead lists straight using a stage like Salesforce$75.00 in salesforce.com, but the tool is already ahead of the curve. SEMrush includes a beta generation tool, but that’s the closest any additional optimization merchandise that I tested comes to exactly what SpyFu offers.
However, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for key word groups in countless businesses. The templates can be downloaded by users in the SpyFu website and then upload into an AdWords account.
The system also includes deeper SEO campaign direction With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated key word study and rank tracking within a campaign. My SpyFu is only accessible paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped key words plotted against SEO position, traffic value, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and then include a new job. It’s the best and only example in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose You ‘ve identified and begin tracking that keyword ranking changes and reports back together with weekly domain positions. Utilizing the webpage, I was also able to set up custom SEO reports in a few straightforward steps: Enter a domain name then choose whether or not to conduct a document on SpyFu’s suggested custom keywords or domain key words. I entered my five custom keywords chose up to five opponents’ URLs, and then was given the choice to run either a one-off report or a recurring monthly report.
That Type of competitive analysis is another area where SpyFu stands out, since it also includes a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the instrument built an interactive information visualization which showed where PCMag’s top keywords overlapped with our opponents. There is also what SpyFu calls a”key word world,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This study breakdown is another feature that will help unearth ways to acquire an SEO edge on your competitors. Keyword Competition Analysis Tool
Along with the SEO performance of its primary product, SpyFu has introduced a research tool named Nacho Analytics, which provides access to different sites’ web analytics. Through this platform, you can see time-of-day traffic, segments, and behavior.
Keyword Ad History
You will be shown by Ad History, through coded bars often the Keyword appeared in a domain PPC campaign alongside any changes in the ad copy (all of which may be exported into excel). It goes back to 2006 via the Bonus History Button and reveals that a year’s worth of data.
So it’s fairly straightforward, and that’s what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here’s the ad history of the key word”, plain and simple. If you see a key word being advertised on by a PPC advertiser that is good persistent it’s possible to look to employ that ad copy technique to some market of the larger keyword. If I had been advertising for”resorts in Oklahoma” I might listen to what ad copy was successful, over time, for this main/core keyword”hotels”.
Domain Advertisement History
Domain Ad History is similar to Keyword Advertisement History except it shows the History of a domain.
This tool is useful in looking at keywords that have been effective for Your opponents (or larger players on your niche) and which ones that they attempted and left (which could be ones that you prevent out of the gate). All this presumes the domain you are researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word relationships, Publicly available keyword data, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you input. You can also filter search volume, by CPC as you can see, and you can exclude keywords.
For me personally, I would rather use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a research instrument versus a research tool. Keyword Competition Analysis Tool
Pricing and Strategies
Since I just mentioned, SpyFu’s Basic plan begins at $33 per Month when billed annually (roughly $39 month-to-month). Though, unlike other tools within this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search success. All programs come with an unlimited number of keyword, keyword collection name, domain name, backlink, and competitor/domain comparison search results combined with data export. The performance that you receive with SpyFu for your cost is an important element in why we gave it an Editors’ Choice, and the unlimited search volumes make the instrument much more appealing for ad hoc study that is keyword.
That is not to mention SpyFu doesn’t cap anything. The Basic Plan gives you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed annually) lumps contacts and leads to 500 and per week monitored keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The firm has slashed its pricing since our inspection, making it even more attractive to SMBs.
I find that their tools pretty useful for competitive research. I do not use Their own Keyword Smart Search as explained above but the number of information that They give (in a simple fashion) at the price points they provide is quite A wonderful combination. SpyFu makes its way into my arsenal on just about Every project. Keyword Competition Analysis Tool