Intro Keyword Competition Analyzer
SpyFu is among the feature rich tools, but has the Least attractive interface on the market. SpyFu offers SEO and PPC spy tool choices . Keyword Competition Analyzer
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do across the spectrum of SEO tooling, but with this particular review we’re focusing on its own ad hoc research capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and management capacities are built in throughout SpyFu, but I started in the Keyword Research tab.
When I used the same set of five Key words to observe results differed between every one of my competitors. The five keywords that I used were digital marketing pcmag, internet shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that businesses might search for (including publishers such as PCMag) and to find associated search results and vulnerable competition sites.
I discovered that after running searches on my five evaluation terms SpyFu produces and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with exactly how much cash a key word could be worth. After searching”digital advertising,” for instance, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into key word overview, related key words, advertiser history, status background, backlinks, keyword grouping, and SERP analysis. That is only for a single keyword revealing how SpyFu will arguably the most granular deep-dive investigation into data of all the tools I tested.
Atop the main results, SpyFu gave me not CPC for the Key word, but a daily and monthly cost breakdown as well as the number of unique advertisers had appeared on the key word in the last year. I received exactly the exact same level of cost breakdown once I clicked on the Related Keyword, which also enabled me to narrow results employing a left-hand filter menu to a specific cost per day, daily investigation volume, difficulty score, and much more.
In the bottom of the results that are key word was that the SERP analysis. This broke down each URL in the search results page, though KWFinder and Moz Pro both provide a more detailed breakdown in this regard. SpyFu targets cost, which might or may not be important to your small business. Results like the Advertiser History chart, a long list and complex diagram of the advertisements appearing on that search page over time, was a bit too in the weeds for me as a novice SEO tool user. However, for advertisers and marketers, SpyFu can be a gold mine. Keyword Competition Analyzer
With SpyFu Kombat you can look at overlapping and website keywords To get up to 3 websites. For the PPC version you may also see a graph which goes back over a period of a couple years showing that the overall amount of keywords being bid on by all 3 websites. You can also rollover the chart to see key words specific to just two of the websites if you are feeling the 3rd website may not be doing as great a job (or vice versa) as 2 of those other sites. It will also show you that the PPC budgets of the sites as well as the amount of organic keywords ranking in the top 50 results for said keyword.
When you click an area of the circle graph it will show you the Keywords in whatever bucket you click. It is possible to view and download those keywords for your use. As you can see I’m on the advertisements tab however, the options are comparable when you click the organic tab (on the top box, the organic one at the bottom shows you complete organic keywords).
Switching between the organic tab and the ppc tab (as well as the Total # of organic search phrases + PPC ad budget must also give you an idea of which of the bigger sites are more to the PPC or SEO side of things that may be a good barometer to look in if you happen to be concentrating on one area over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain on the home page and also are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at the way the website might split parts of the principal domain, perhaps a good place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to complete Keyword Ad History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (using a link to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Keyword Competition Analyzer
Keyword Management and Reviews
Keyword direction is baked into SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with monthly search volume, CPC, problem score, and monthly cost. These are SpyFu’s four main metrics where key word research is concerned. On the left of this table are either the keyword you have researched and booted yourself, or high keyword class suggestions from SpyFu. On the top right of this table you can subsequently add selected keywords to lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep link between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Top Lists section with concentrated lists of domain names and key words like”Assets Which Pay the maximum On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are some of the choices.
Next to Top Lists, there is a dedicated Company Leads tab. This essentially acts exactly the exact same manner as a key word search: You enter keywords and businesses, a place, and refine outcomes using filters such as AdWords budget and SEO clicks. The search returns a list of URL leads with this site’s monthly advertising budget and contact information that is available that may be exported to your CRM or lead management system. I’d like to see SpyFu proceed a step further with this and incorporate its SEO lead lists straight using a platform such as Salesforce$75.00 at salesforce.com, but this tool is already ahead of the curve. SEMrush includes a beta generation instrument, but that is the closest comes to what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for keyword groups . The templates can be downloaded by users in the SpyFu website and then upload into a AdWords account.
The platform also includes deeper SEO campaign direction With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated key word research and rank monitoring in a campaign. My SpyFu is only accessible paid programs (not the free trial), but it allows you to set up multiple jobs tracking grouped keywords plotted against SEO position, traffic worth, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and then add a new project. It’s the greatest and only case in this roundup of SEO-focused PM.
There is also You ‘ve identified and begin ongoing monitoring that reports back with weekly domain positions and keyword position changes. I was also able to set up custom SEO reports in a few simple steps: Enter a domain name and choose if to run a report on SpyFu’s suggested domain key words or custom keywords. I entered my five habit key words picked up to five opponents’ URLs, and then was given the option to run a report or a report.
This sort of analysis that is aggressive is just another area in which SpyFu stands outside, since it also has a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the instrument built an interactive information visualization that showed where PCMag’s top keywords overlapped with our competitors. There is also what SpyFu calls a”key word world,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This study breakdown is just another feature that helps unearth ways for one to gain an SEO edge. Keyword Competition Analyzer
Along with the SEO performance of its product, SpyFu has introduced a study tool named Nacho Analytics, which provides access to the web analytics of websites. Through this stage, you can view time-of-day traffic sections, and behavior that is on-page.
Keyword Advertisement History
You will be shown by Ad History, through coded bars, how often the Key words appeared in a domain PPC campaign alongside any modifications in the ad copy (all of which can be exported to excel). It shows a year’s worth of information up front and goes back to 2006 via the Bonus History Button.
So it is fairly straightforward, which is exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here’s the advertisement history of this keyword”, plain and simple. If you find a key word being advertised on by a PPC advertiser consistent then you can look to apply that advertisement copy technique to some market of the larger keyword. If I were advertising for”resorts in Oklahoma” I might pay attention to that which ad copy has been successful, over time, for this main/core key word”resorts”.
Domain Ad History
Domain Ad History is similar to Keyword Advertisement History except it shows the History of a domain.
This tool is useful in Taking a Look at keywords that have been successful for Your opponents (or bigger players in your niche) and which ones that they tried and abandoned (which could be ones for you to prevent out of the gate). All of this presumes the domain you’re currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word relationships, Publicly available keyword information, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you enter. You could also filter by CPC, search volume as you can see, and you might exclude key words.
For me, I prefer to use the Organic keywords found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a search tool versus a keyword research tool. Keyword Competition Analyzer
Pricing and Plans
As I just mentioned, SpyFu’s Basic plan begins at $33 each Month when billed yearly (roughly $39 per month ). Though, unlike other tools within this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not cost by search success. All plans come with an infinite number of backlink name, key word, keyword collection, domain, and comparison search results along with boundless data export. The functionality that you get with SpyFu for the price is a significant factor in the reason we gave it an Editors’ Choice, and the unlimited search volumes make the instrument even more attractive for ad hoc study.
That’s not to say SpyFu does not cap anything. The Fundamental Program gives you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed annually) bumps contacts and leads to 500 and per week monitored keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the firm has slashed on its pricing.
I find that their tools pretty useful for aggressive search. I don’t use Their own Keyword Smart Search described above but the number of data that They provide (in a simple fashion) in the price points they give is very A wonderful combination. SpyFu makes its way into my arsenal on just about Each project. Keyword Competition Analyzer