Introduction Keyword Competition Checker
SpyFu is among the feature rich tools, but has the Least appealing interface on the market. SpyFu provides SEO and PPC spy tool options alongside their keyword search tool. Keyword Competition Checker
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform across the spectrum of SEO tooling, but for this review we are focusing mostly on its ad hoc lookup capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Recommendations and direction capabilities are built in throughout SpyFu, but I began from the Keyword Research tab.
When testing each instrument, I used the same set of five Keywords to observe outcomes differed between each of my opponents. The five keywords I used were IT consultant , electronic advertising, online shopping, pcmag, and small business accounting. I chose this combination to simulate real world terms that companies might search for (such as publishers such as PCMag) and to discover associated search results and vulnerable competition websites.
I found that after running searches on my five test terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with exactly how much money a keyword could be worth. After hunting”digital marketing,” for instance, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into key word summary, related key words, advertiser background, status background, traffic, key word grouping, and SERP analysis. That is just for one key word question, showing SpyFu does arguably the most granular research into data of all the tools I tested.
Atop the results, SpyFu gave me not just CPC for the Keyword, but a daily and monthly cost breakdown in addition to how many unique advertisers had appeared on the keyword in the past year. I received the exact same level of cost breakdown when I clicked on the Associated Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a particular cost per day, daily investigation volume, difficulty score, and more.
At the bottom of the key word results was that the SERP analysis. This broke down each URL in the search results page, though KWFinder and Moz Pro both offer a more detailed breakdown in this regard. SpyFu focuses. Results such as the Advertiser History chart, a lengthy list and complicated diagram of the ads appearing on that search page as time passes, was somewhat too in the weeds for me as a newcomer SEO tool user. But for advertisers and marketers, SpyFu can be a gold mine. Keyword Competition Checker
With SpyFu Kombat you can look at overlapping and site Certain key words To get up to 3 sites. For the PPC version you can also find a graph which goes back over a period of a few years demonstrating that the overall amount of keywords being bid on by all three websites. You can also rollover the graph to find key words specific to just 2 of the sites if you are feeling the 3rd website might not be doing as great a job (or vice versa) as two of the other websites. It will also show you the PPC budgets of those websites as well as the amount of organic keywords rank in the top 50 results for keyword.
When you click an area of the circle chart it will show you that the Keywords in whatever bucket you click. You can view and download those key words for your own use. As you can see I’m on the advertisements tab however, the choices are similar once you click the organic tab (on the top box, the natural one on the bottom shows you total organic key words ).
Switching between the natural tab and the ppc tab (also as the Overall # of organic search phrases + PPC ad budget should also give you an idea of what of the larger sites are more to the PPC or SEO side of things which can be a fantastic barometer to look at if you happen to be concentrating on a single area on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain on the home page and also are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at the way the site might break out parts of the main domain, maybe a good spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to complete Keyword Ad History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (using a URL to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Keyword Competition Checker
Keyword Management and Reviews
Keyword direction is baked in to SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with minimal search volume, CPC, problem rating, and monthly cost. All these are SpyFu’s four chief metrics where keyword research is concerned. On the left of this desk are either the key words you have researched and booted yourself, or high keyword group suggestions from SpyFu. At the top right of this desk you can subsequently add selected key words for lists, or export your chosen keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its profound link between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists segment with targeted lists of domains and key words like”Assets Which Pay the Most On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are a few of the choices.
Alongside Leading Lists, there’s a dedicated Business Leads tab. This basically acts the exact same way as a search: You enter key words and industries, a location, and refine results using filters like AdWords budget and SEO clicks. The research returns a list of leads with this site ad budget and contact information that is available that can then be exported to your CRM or lead management system. I’d like to view SpyFu proceed a step farther with this and incorporate its own SEO lead lists straight with a platform such as Salesforce$75.00 at salesforce.com, but the tool is currently ahead of the curve. SEMrush has a beta lead generation instrument, but that’s the closest comes to what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups . The templates can be downloaded by users from the SpyFu site and then upload into an AdWords account.
The platform also includes SEO campaign direction With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated keyword research and rank monitoring within a campaign. My SpyFu is only accessible paid programs (not the free trial), but it allows you to install multiple projects tracking grouped keywords plotted against SEO position, traffic worth, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and add a new job. It’s the only and best example in this roundup of built-in, SEO-focused PM.
There’s also You begin continuing tracking that reports back together with domain positions and keyword ranking changes and’ve identified. Utilizing the webpage, I was also able to prepare custom SEO reports in a few simple measures: Enter a domain name choose if to run a document on SpyFu’s suggested custom keywords or domain keywords. I entered my five custom keywords chose up to five competitors’ URLs, and then was given the option to run either a one-off report or a report.
This Type of competitive analysis is another area where SpyFu stands out, as it also has a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the instrument quickly built an interactive data visualization which showed where the top keywords of PCMag overlapped with our opponents. There’s also what SpyFu calls a”keyword universe,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This study breakdown is another feature that helps ways to acquire an SEO advantage on the competition. Keyword Competition Checker
Together with the SEO performance of its Solution, SpyFu has introduced a research tool called Nacho Analytics, which offers access to the web analytics of sites. Through this platform, you can see time-of-day visitors, sections, and search-engine behaviour.
Keyword Advertisement History
Keyword Ad Background will show you, through color bars, how often the Key words appeared in a domain PPC campaign alongside any changes in the advertisement copy (all of which can be exported into excel). It reveals that a year’s worth of data and goes back to 2006 via the Bonus History Button.
So it’s pretty straightforward, which is what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here is the advertisement history of this keyword”, plain and simple. Normally, if you find a keyword being advertised on by a PPC advertiser that is fantastic consistent you can look to employ that ad copy technique to some niche market of the keyword that is bigger. If I were advertisements for”hotels in Oklahoma” I might pay attention to that which ad copy has been successful, over time, for that main/core keyword”resorts”.
Domain Advertisement History
Except it shows the, domain Ad History is similar to Keyword Advertisement History Keyword history of a domain.
This instrument is useful in Taking a Look at keywords Which Have Been successful for Your opponents (or larger players in your market ) and which ones that they tried and abandoned (which may be ones that you prevent out of the gate). All of this presumes the domain you’re currently exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses term connections, Publicly accessible keyword data, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you input. You can filter look volume, from CPC as you can see, and you can exclude keywords.
For me, I prefer to use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a research tool versus a search tool. Keyword Competition Checker
Pricing and Strategies
Since I just said, SpyFu’s Basic plan begins at $33 each Month when billed annually (or $39 month-to-month). Though, contrary to other tools within this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not price by search success. All programs come with an unlimited number of competitor/domain comparison search results , keyword, keyword group, backlink, and domain name along with boundless data export. The performance you get with SpyFu for your cost is an important element in why we gave it an Editors’ Choice, along with the unlimited search volumes make the instrument much more attractive for ad hoc study that is keyword.
That’s not to say SpyFu doesn’t cap anything. The Basic Program provides you a potential of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed yearly ) lumps leads and contacts to 500 and per week tracked keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the company has slashed its pricing.
I find that their tools useful for search. I do not use Their Keyword Smart Search much as explained above but the number of data that They give (in a simple fashion) in the price points that they give is very A wonderful combination. SpyFu makes its way into my arsenal on just about Each undertaking. Keyword Competition Checker