Intro Keyword Competition Checker Tool
SpyFu is among the more feature rich tools, but likely has the Least attractive interface on the market. SpyFu offers SEO and PPC spy tool choices . Keyword Competition Checker Tool
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform across the spectrum of SEO tooling, but for this particular review we are focusing primarily on its own ad hoc keyword research capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and management capacities are built in during SpyFu, but I started in the Keyword Research tab.
When testing each instrument, I used exactly the same set of five Keywords to observe how results differed between each of my opponents. Were electronic marketing, pcmag, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that companies might search for (such as publishers like PCMag) and to find associated search results and vulnerable competition sites.
I found that, after conducting searches on my five evaluation terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with how much money a keyword could be worth. After searching”digital marketing,” for example, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to keyword summary, related keywords, advertiser history, status background, traffic, key word grouping, and SERP analysis. That is only for a single key word showing how SpyFu will the most granular research into data of the tools I analyzed.
Atop the main results, SpyFu gave me not CPC for the Keyword, however a daily and monthly cost breakdown in addition to the number of unique advertisers had appeared on the key word in the past year. I received exactly the exact same degree of price breakdown once I clicked on the Associated Keyword, which also allowed me to narrow results using a left-hand filter menu to a particular price every day, daily investigation volume, difficulty rating, and much more.
At the bottom of the key word results was the SERP analysis. This broke down every URL in the search results page, even however KWFinder and Moz Pro equally provide a more comprehensive breakdown in this regard. SpyFu targets price, which might or may not be important to your business. Results such as the Advertiser History graph, a long list and complicated diagram of the ads appearing on that search page over time, was a bit too from the weeds for me as a novice SEO instrument user. But for advertisers and digital marketers, SpyFu is a gold mine. Keyword Competition Checker Tool
With SpyFu Kombat you can look at overlapping and site key words To get up to 3 sites. For your PPC version you can also find a graph which goes over a span of a few years demonstrating the general number of keywords being bid on by all three sites. You may also rollover the graph to see keywords specific to only two of those websites if you are feeling the 3rd site may not be doing as great a job (or vice versa) as two of those other sites. It is going to also show you the PPC budgets of those websites as well as the amount of organic keywords rank in the top 50 results for keyword.
When you click it will show you that the Keywords in whatever bucket you click, to the right of this graph. You can view and download those keywords for your own use. As you can see I’m on the advertisements tab however, the choices are similar when you click on the natural tab (on the upper box, the organic one at the bottom shows you complete organic keywords).
Switching between the organic tab and the ppc tab (as well as the Total # of organic search phrases + PPC advertisement budget must also give you a good idea of what of the bigger sites are more into the PPC or SEO side of things that may be a good barometer to check in if you happen to be concentrating on one area over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain name on the home page and also are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at how a website might split parts of the main domain, perhaps a fantastic place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to full Keyword Advertisement History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (with a link to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Keyword Competition Checker Tool
Keyword Management and Reports
Keyword management is baked into SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using monthly search volume, CPC, problem score, and monthly price. All these are SpyFu’s four chief metrics where keyword research is concerned. On the left of the table are either the keyword you have researched and grouped yourself, or top keyword group suggestions from SpyFu. At the top right of this table you can then add selected keywords for lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep connection between SEO and client relationship management (CRM). From the List Builder tab, there’s a Best Lists section with concentrated lists of domain names and key words like”Assets Which Pay the maximum On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are some of the choices.
Alongside Top Lists, there’s a dedicated Company Leads tab. This acts exactly the exact same manner as a keyword search: You enter keywords and businesses, a location, and refine results using filters like AdWords budget and SEO clicks. The search returns a list of URL leads with that site ad budget and available contact information that may subsequently be exported into your CRM or lead management system. I’d like to see SpyFu go a step further with this and integrate its SEO lead lists straight using a stage such as Salesforce$75.00 at salesforce.com, but this instrument is currently ahead of the curve. SEMrush includes a beta lead generation instrument, but that’s the closest any other optimization merchandise I tested comes to exactly what SpyFu offers.
However, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for groups in hundreds of industries. Users may download the templates from the SpyFu website and upload into a AdWords account.
The platform also includes deeper SEO campaign management With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated keyword study and rank monitoring in a campaign. My SpyFu is just available in paid programs (not the free trial), but it allows you to set up multiple projects tracking grouped key words plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and then add a new job. It is the only and greatest example in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you choose You start ongoing monitoring that reports back together with domain positions and keyword position changes and’ve identified. Utilizing the tab, I was able to set up custom SEO reports in a few simple measures: Enter a domain name and then choose whether or not to run a report on SpyFu’s suggested domain keywords or custom keywords. I entered my five habit key words chose up to five opponents’ URLs, and then was given the option to run a one time report or a monthly report.
This Type of analysis is just another area where SpyFu stands outside, since it also includes a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the tool quickly built an interactive data visualization which revealed where the top key words of PCMag overlapped with our opponents. There is also what SpyFu calls a”key word world,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This research breakdown is another feature that helps unearth ways for one to gain an SEO advantage. Keyword Competition Checker Tool
Along with the SEO functionality of its Solution, SpyFu has introduced a study tool named Nacho Analytics, which offers access to the web analytics of other websites. Through this stage, you can see time-of-day visitors, segments, and on-page behavior.
Keyword Ad History
Ad Background will show you, via color bars, how often the Key words appeared in a domain’s PPC campaign alongside any modifications in the ad copy (all of which can be exported into excel). It goes back to 2006 through the Bonus History Button and shows a year’s worth of data.
So it is pretty straightforward, and that’s exactly what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here’s the ad history of the keyword”, plain and simple. Normally, if you see a keyword being advertised on by a good PPC advertiser consistent then you can look to apply that ad copy technique to a market of the keyword that is larger. If I were advertising for”hotels in Oklahoma” I would pay attention to that which ad copy has been successful, as time passes, for this main/core keyword”resorts”.
Domain Ad History
Domain Ad History is similar to Keyword Advertisement History except it reveals the History of a specific domain.
This tool is useful in Taking a Look Your competitors (or bigger players on your niche) and which ones they attempted and abandoned (which may be ones that you avoid from the gate). All of this assumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic term relationships, Publicly accessible keyword information, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you input. You could also filter look volume, from CPC as you can see, and you might also exclude keywords.
For me, I prefer to use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a research instrument versus a keyword search tool. Keyword Competition Checker Tool
Pricing and Plans
Since I mentioned, SpyFu’s Basic plan starts at $33 each Month when billed yearly (roughly $39 per month ). Though, contrary to other tools in this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not cost by search results. All plans have an infinite number of backlink name, key word collection, domain, and comparison search results along with data export. The performance you get with SpyFu for the cost is an important element in the reason we gave it an Editors’ Choice, and the boundless search volumes make the tool much more appealing for research that is ad hoc.
That’s not to say SpyFu does not cap anything. The Fundamental Plan gives you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed annually) lumps leads and contacts to 500 and per week tracked keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. The firm has slashed on its pricing.
I find their tools pretty useful for search. I do not use Their own Keyword Smart Search explained above but the amount of data that They provide (in a straightforward fashion) in the price points they give is quite A nice combination. SpyFu makes its way into my arsenal on just about Each undertaking. Keyword Competition Checker Tool