Background Keyword Competitive Intelligence
SpyFu is one of the more feature rich tools, but has the Least attractive interface out there. SpyFu provides SEO and PPC spy application options along with their keyword search tool. Keyword Competitive Intelligence
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do across the spectrum of SEO tooling, but for this particular review we’re focusing mostly on its ad hoc lookup capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Recommendations and management capacities are built in during SpyFu, but I started in the Keyword Research tab.
When testing each instrument, I used exactly the Exact Same set of five Key words to observe results differed between every one of my competitors. Were pcmag, digital marketing, internet shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that businesses might search for (including publishers such as PCMag) and to find associated search results and vulnerable competition sites.
After running searches in my five test terms, I found that SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with how much money a keyword could be worth. After hunting”digital advertising,” for instance, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to keyword summary, related keywords, advertiser background, status background, traffic, key word group, and SERP analysis. That’s just for a single key word showing SpyFu will arguably the most granular deep-dive investigation into data of all the tools I tested.
Atop the primary results, SpyFu gave me not only CPC for the Keyword, however a daily and monthly cost breakdown in addition to how many unique advertisers had emerged on the keyword in the past year. I got exactly the exact same level of price breakdown once I clicked on the Associated Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a particular cost per day, daily investigation volume, difficulty score, and more.
At the bottom of the results that are key word was that the SERP analysis. This broke down each URL from the search results page, though KWFinder and Moz Pro both provide a more detailed breakdown in this respect. SpyFu targets monthly cost, which may or may not be important to your business. Results such as the Advertiser History chart, a lengthy list and complex diagram of the ads appearing on this search page as time passes, was a bit too in the weeds for me as a newcomer SEO instrument user. But for digital marketers and advertisers, SpyFu can be a gold mine. Keyword Competitive Intelligence
With SpyFu Kombat you can look at overlapping and website key words To get up to 3 sites. For your PPC version you may also see a graph which goes back over a span of a few years showing the general amount of keywords being bid on by all 3 websites. You can also rollover the graph to see keywords specific to just two of the websites if you are feeling the 3rd site might not be doing as good a job (or vice versa) as two of the other sites. It is going to also show you that the PPC budgets of the sites as well as the number of organic keywords rank in the top 50 results for keyword.
When you click on an area of the circle chart it will show you that the Keywords in whatever bucket you click. It is possible to see and download those key words for your own use. As you can see I’m on the ads tab however, the choices are similar once you click the organic tab (on the top box, the organic one at the underside shows you complete organic key words ).
Switching between the natural tab and the ppc tab (as well as the Total # of organic keywords + PPC advertisement budget must also give you a good notion of what of the larger sites are more into the PPC or SEO side of things that may be a fantastic barometer to check at if you happen to be concentrating on one place on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain name on the home page and also are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at how a website might split parts of the main domain, maybe a fantastic place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to full Keyword Advertisement History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (using a link to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Keyword Competitive Intelligence
Keyword Management and Reports
Keyword direction is baked in to SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with minimal search volume, CPC, problem score, and monthly cost. These are SpyFu’s four main metrics where key word research is concerned. On the left of this table are the key words you have researched and grouped yourself, or high keyword group tips from SpyFu. On the top right of the desk you can subsequently add selected key words for lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its profound link between SEO and customer relationship management (CRM). In the List Builder tab, there is a Top Lists section with targeted lists of domain names and keywords like”Domains That Pay the maximum On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are some of the choices.
Alongside Top Lists, there’s a dedicated Company Leads tab. This acts exactly the exact same manner You enter businesses and key words, a place, and refine outcomes using filters like AdWords budget and SEO clicks. The search then returns a list of leads with the monthly advertising budget and available contact information that may be exported into your CRM or lead management system of that site. I’d like to view SpyFu go a step farther with this and incorporate its own SEO lead lists straight with a stage like Salesforce$75.00 in salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a beta generation instrument, but that’s the closest any optimization merchandise that I tested comes to what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for key word groups in countless businesses. Users can download the templates in the SpyFu site and then upload to a AdWords account.
The system also includes deeper SEO campaign direction With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for overseeing integrated key word research and rank monitoring in a campaign. My SpyFu is just accessible paid plans (not the free trial), but it allows you to set up multiple projects tracking grouped key words plotted against SEO position, traffic value, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and add a new project. It is the best and only case in this roundup of SEO-focused PM.
There is also Keywords you’ve identified and start monitoring that keyword ranking changes and reports back together with domain rankings. Using the tab, I was able to prepare custom SEO reports in a few simple steps: Enter a domain name and then choose whether or not to run a document on SpyFu’s suggested custom keywords or domain key words. I entered my five habit keywords chose up to five competitors’ URLs, then was given the choice to run a report or a recurring monthly report.
That Type of competitive analysis is another area where SpyFu stands out, since it also has a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the tool quickly built an interactive information visualization that showed where PCMag key words overlapped with our opponents. There’s also what SpyFu calls for a”keyword world,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This research breakdown is another feature which helps unearth ways to gain an SEO advantage on the competition. Keyword Competitive Intelligence
With the SEO performance of its main Solution, SpyFu has introduced a research tool named Nacho Analytics, which offers access to other sites’ web analytics. Through this stage, you can view sections , time-of-day traffic, and search-engine behaviour.
Keyword Advertisement History
Ad History will show you, via colour bars often the Keyword appeared in a domain’s PPC campaign alongside any modifications in the advertisement copy (all of which can be exported to excel). It goes back to 2006 via the Bonus History Button and reveals that a year’s worth of data.
So it is pretty straightforward, and that’s what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here’s the advertisement history of this keyword”, plain and simple. If you see a keyword being advertised on by a PPC advertiser persistent then you can look to employ that ad copy technique to a niche market of the keyword that is bigger. If I were advertisements for”hotels in Oklahoma” I would pay attention to that which ad copy has been successful, over time, for this main/core keyword”hotels”.
Domain Advertisement History
Except it reveals the, domain Ad History Is like Keyword Advertisement History History of a specific domain.
This tool is useful in Taking a Look at keywords Which Have Been effective for Your opponents (or larger players in your niche) and which ones that they attempted and left (which may be ones that you avoid out of the gate). All this assumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes word connections, Publicly available keyword data, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you can filter from CPC, look volume, and you might exclude key words.
For me, I prefer to use the Organic keywords found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a competitive research tool versus a keyword search tool. Keyword Competitive Intelligence
Pricing and Strategies
As I just mentioned, SpyFu’s Fundamental plan starts at $33 each Month when billed annually (roughly $39 per month ). Though, unlike other tools within this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not price by search success. All programs have an unlimited number of comparison search results , keyword group, backlink, and domain along with data export. The functionality you get with SpyFu for your cost is a significant factor in the reason we gave it an Editors’ Choice, along with the search volumes make the instrument much more attractive for ad hoc research that is keyword.
That’s not to say SpyFu does not cap anything. The Basic Program gives you a capacity of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed yearly ) bumps contacts and leads to 500 and weekly tracked keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The company has actually slashed on its pricing because our initial inspection, making it even more attractive to SMBs.
I find their tools pretty helpful for research. I don’t use Their Keyword Smart Search explained above but the amount of information which They provide (in a simple fashion) at the price points that they give is quite A nice combination. SpyFu makes its way into my toolbox on just about Every undertaking. Keyword Competitive Intelligence