Background Keyword Competitor Spy
SpyFu is among the feature rich tools, but likely has the Least attractive interface out there. SpyFu offers SEO and PPC spy application options . Keyword Competitor Spy
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform throughout the spectrum of SEO tooling, but with this review we’re focusing mostly on its own ad hoc keyword research capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Management capabilities and keyword recommendations are built in throughout SpyFu, however I started from the Keyword Research tab.
When I used the Exact Same set of five Keywords to observe how results differed between each of my competitors. The five keywords that I used were digital marketing, pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that businesses might search for (including publishers like PCMag) and to discover associated search results and vulnerable competition sites.
I discovered that, after conducting searches on my five evaluation terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with how much money a keyword is worth. After hunting”digital marketing,” for instance, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into key word summary, related keywords, advertiser history, status background, backlinks, keyword grouping, and SERP analysis. That’s just for a single key word query, showing how SpyFu does arguably the most granular deep-dive investigation into data of the tools I tested.
Atop the results, SpyFu gave me not CPC for the Keyword, but a daily and yearly cost breakdown as well as the number of unique advertisers had appeared on the key word in the last year. I received exactly the exact same level of cost breakdown once I clicked on the Associated Keyword, which also enabled me to narrow results employing a left-hand filter menu to a specific price per day, daily search volume, difficulty rating, and much more.
At the bottom of the keyword results was the SERP analysis. This broke down each URL from the search results page, however KWFinder and Moz Guru equally offer a more comprehensive breakdown in this regard. SpyFu targets monthly price, which might or may not be important to your small business. Results such as the Advertiser History chart, a lengthy list and complex diagram of the advertisements appearing on this search page over time, was somewhat too in the weeds for me as a novice SEO instrument user. However, for advertisers and digital marketers, SpyFu can be a gold mine. Keyword Competitor Spy
With SpyFu Kombat you can look at overlapping and site specific keywords To get up to 3 websites. For the PPC version you can also find a graph which goes over a period of a few years demonstrating that the general number of key words being bid on by all three websites. You may also rollover the chart to find key words specific to just two of those websites if you are feeling the 3rd site may not be doing as good a job (or vice versa) as two of those other websites. It will also show you that the PPC budgets of those websites in addition to the number of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you that the Key words in whatever bucket you click. It is possible to view and download those keywords for your use. As you can see I am on the advertisements tab but the choices are comparable when you click on the natural tab (on the upper box, the natural one on the underside shows you total organic keywords).
Switching between the natural tab along with the ppc tab (as well as the Overall # of organic keywords + PPC ad budget should also give you an notion of what of the bigger sites are more to the PPC or SEO side of things that may be a fantastic barometer to check in if you happen to be focusing on a single area over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain on the home page and are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at how a website might break out parts of the main domain, maybe a good spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to full Keyword Advertisement History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (using a link to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Keyword Competitor Spy
Keyword Management and Reports
Keyword direction is baked in to SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using monthly search volume, CPC, difficulty rating, and monthly price. These are SpyFu’s four main metrics where keyword research is concerned. On the left of the desk are the key words you’ve researched and grouped yourself, or high keyword class tips from SpyFu. At the top right of the desk you can subsequently add chosen key words for lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound link between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Best Lists section with concentrated lists of domain names and keywords like”Domains That Spend the Most On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are some of the choices.
Alongside Leading Lists, there is a dedicated Business Leads tab. This acts exactly the same manner You enter a location, businesses and keywords, and refine outcomes using filters like AdWords budget and SEO clicks. The research returns a list of URL leads with that website’s monthly advertising budget and contact information that is accessible that may be exported to your CRM or lead management system. I’d like to view SpyFu go a step further with this and integrate its own SEO lead lists directly using a platform such as Salesforce$75.00 in salesforce.com, but this instrument is currently ahead of the curve. SEMrush includes a beta lead generation tool, but that’s the closest comes to exactly what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for groups that are key word . Users may download the templates from the SpyFu website and upload into a AdWords account.
The system also includes deeper SEO campaign direction Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated keyword research and rank monitoring within a campaign. My SpyFu is only available in paid plans (not the free trial), but it lets you set up multiple jobs tracking grouped key words plotted against SEO position, traffic value, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and then add a new job. It’s the greatest and only example in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you take Keywords you’ve identified and begin continuing tracking that keyword ranking changes and reports back together with domain positions. Using the tab, I was able to prepare custom SEO reports in a few simple steps: Enter a domain name and choose whether or not to conduct a report on SpyFu’s suggested custom key words or domain key words. I entered my five habit keywords chose up to five competitors’ URLs, and then was given the choice to run a one-off report or a report.
This Type of analysis that is aggressive is just another area in which SpyFu stands out, since it also includes a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the instrument built an interactive information visualization which showed where the top key words of PCMag overlapped with our opponents. There is also what SpyFu calls a”key word universe,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This study breakdown is just another feature that helps unearth ways for you to gain an SEO advantage on your competitors. Keyword Competitor Spy
Together with the SEO functionality of its Solution, SpyFu has introduced a study tool called Nacho Analytics, which provides access to the web analytics of other websites. Through this stage, you can view time-of-day visitors segments, and behavior that is on-page.
Keyword Ad History
You will be shown by Advertisement Background, via coded bars, how often the Key words appeared in a domain’s PPC campaign along with any modifications in the advertisement copy (all of which can be exported to excel). It goes back to 2006 via the Bonus History Button and shows a year’s worth of data.
So it’s pretty straightforward, which is what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here’s the advertisement history of the keyword”, plain and simple. Normally, if you see a keyword being advertised on by a fantastic PPC advertiser consistent it’s possible to look to apply that advertisement copy technique to a market of that keyword that is bigger. If I were advertising for”hotels in Oklahoma” I would pay attention to what ad copy was successful, over time, for that main/core key word”hotels”.
Domain Ad History
Domain Ad History Is like Keyword Advertisement History except it reveals the History of a domain.
This instrument is useful in Taking a Look at keywords Which Have Been successful for Your competitors (or bigger players on your market ) and which ones they tried and abandoned (which may be ones that you avoid out of the gate). All this assumes the domain you’re currently exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses term relationships, Publicly available keyword data, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you enter. You can filter search volume, by CPC as you can see, and you might exclude key words.
For me personally, I would rather use the Organic key words found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when employed as a research tool versus a search tool. Keyword Competitor Spy
Pricing and Strategies
As I mentioned, SpyFu’s Basic plan starts at $33 per Month when billed yearly (or $39 month-to-month). Though, unlike other tools in this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not price by search success. All plans come with an infinite number of comparison search results , keyword group, backlink, and domain name along with data export. The performance that you receive with SpyFu for your price is a significant element in why we gave it an Editors’ Choice, along with the boundless search volumes make the instrument even more attractive for ad hoc research that is keyword.
That is not to say SpyFu doesn’t cap anything. The Fundamental Program gives you a potential of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed annually) lumps contacts and leads to 500 and per week monitored keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. The company has slashed on its pricing.
I find that their tools pretty useful for research. I don’t use Their own Keyword Smart Search which They provide (in a straightforward fashion) at the price points that they give is very A nice combination. SpyFu makes its way into my toolbox on just about Every undertaking. Keyword Competitor Spy