Background Keyword Cost Calculator
SpyFu is among the more feature rich tools, but probably has the Least appealing interface on the market. SpyFu offers SEO and PPC spy tool options . Keyword Cost Calculator
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform throughout the spectrum of SEO tooling, but with this review we’re focusing on its ad hoc keyword research capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Management capabilities and keyword recommendations are built in throughout SpyFu, but I began in the Keyword Research tab.
When testing each tool, I used the Exact Same set of five Keywords to see outcomes differed between each of my competitors. Were IT consultant advertising, online shopping, pcmag, and small business accounting. I chose this mixture to simulate real world terms that businesses might hunt for (such as publishers like PCMag) as well as to discover related search results and vulnerable competitor websites.
I discovered that after running searches on my five evaluation terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with how much cash a key word is worth. After hunting”digital advertising,” for instance, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to keyword summary, related keywords, advertiser background, ranking history, backlinks, keyword group, and SERP analysis. That’s only for a single keyword question, revealing SpyFu will the most granular deep-dive research into key word data of the tools I tested.
Atop the primary results, SpyFu gave me not just CPC for the Keyword, but a daily and yearly cost breakdown as well as the number of unique advertisers had appeared on the key word in the last year. I received exactly the same degree of price breakdown when I clicked on the Associated Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a specific cost every day, daily investigation volume, difficulty score, and more.
In the bottom of the keyword results was the SERP analysis. This broke down each URL in the search results page, though KWFinder and Moz Pro both provide a more comprehensive breakdown in this respect. SpyFu focuses. Results such as the Advertiser History graph, a long list and complicated diagram of the advertisements appearing on this search page over time, was somewhat too from the weeds for me as a novice SEO instrument user. But for advertisers and marketers, SpyFu is a gold mine. Keyword Cost Calculator
With SpyFu Kombat you can look at overlapping and site keywords To get up to 3 websites. For the PPC version you can also find a graph which goes back over a period of a few years showing the general number of keywords being bid on by all 3 websites. You may also rollover the graph to find keywords specific to only two of those sites if you are feeling the 3rd site might not be doing as good a job (or vice versa) as two of the other sites. It is going to also show you the PPC budgets of the sites as well as the amount of organic keywords ranking in the top 50 results for keyword.
When you click it will show you that the Key words in whatever bucket you click. You can see and download those keywords for your use. As you can see I’m on the ads tab but the options are comparable once you click on the natural tab (on the top box, the natural one on the underside shows you complete organic key words ).
Switching between the natural tab and the ppc tab (also as the Total # of organic search phrases + PPC ad budget should also give you an notion of what of the larger sites are more to the PPC or SEO side of things that may be a fantastic barometer to look in if you chance to be focusing on one place on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain on the home page and are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at the way the website might break out parts of the main domain, perhaps a good spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to full Keyword Ad History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (with a URL to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Keyword Cost Calculator
Keyword Management and Reviews
Keyword direction is baked into SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table using minimal search volume, CPC, problem score, and monthly price. These are SpyFu’s four chief metrics where key word research is worried. On the left of the desk are either the keyword you have researched and booted yourself, or top keyword class suggestions from SpyFu. On the top right of this table you can subsequently add selected key words to lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its deep link between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists section with targeted lists of domains and keywords like”Domains That Spend the maximum On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are a few of the options.
Next to Top Lists, there’s a dedicated Business Leads tab. This acts exactly the same way You enter a place, industries and keywords, and refine outcomes using filters such as AdWords budget and SEO clicks. The search returns a list of URL leads with the monthly advertising budget and available contact information that can subsequently be exported into your CRM or direct management system of this site. I’d love to view SpyFu proceed a step further with this and integrate its own SEO lead lists straight with a platform such as Salesforce$75.00 in salesforce.com, but the tool is already ahead of the curve. SEMrush includes a beta lead generation instrument, but that’s the closest any optimization merchandise that I tested comes to what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for keyword groups in countless industries. Users can download the templates from the SpyFu website and then upload to a AdWords account.
The system also includes SEO campaign direction With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated key word study and rank monitoring in a campaign. My SpyFu is only available in paid programs (not the free trial), but it lets you install multiple jobs tracking grouped key words plotted against SEO position, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and include a new job. It’s the only and greatest example in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you take Keywords you’ve identified and begin continuing monitoring that reports back together with weekly domain positions and keyword ranking changes. Utilizing the tab, I was also able to set up custom SEO reports in a few straightforward measures: Enter a domain name and choose whether or not to run a report on SpyFu’s suggested custom keywords or domain key words. I entered my five custom key words chose up to five opponents’ URLs, and then was given the choice to run a one time report or a report.
This sort of analysis that is competitive is just another area where SpyFu stands out, as it also includes a tool called”Kombat” that is offered from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the instrument built an interactive data visualization which showed where the top key words of PCMag overlapped with our opponents. There is also what SpyFu calls a”key word world,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This study breakdown is another feature that helps ways for one to acquire an SEO advantage on your competitors. Keyword Cost Calculator
Together with the SEO functionality of its primary product, SpyFu has introduced a research tool called Nacho Analytics, which offers access to the web analytics of different websites. Through this stage, you can view sections , time-of-day traffic, and behavior.
Keyword Ad History
Advertisement History will show you, via color coded bars, how often the Key words appeared in a domain’s PPC campaign along with any modifications in the advertisement copy (all of which can be exported to excel). It shows a year’s worth of information and goes back to 2006 through the Bonus History Button.
So it’s pretty straightforward, which is what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here is the advertisement history of this keyword”, plain and simple. If you find a keyword being promoted on by a PPC advertiser that is good persistent then you can look to apply that advertisement copy technique to a niche market of that keyword. If I had been advertising for”hotels in Oklahoma” I might listen to that which ad copy has been successful, as time passes, for that main/core keyword”hotels”.
Domain Ad History
Domain Ad History Is like Keyword Ad History except it reveals the History of a specific domainname.
This instrument is useful in Taking a Look Your competitors (or larger players in your niche) and which ones they tried and abandoned (which could be ones that you prevent from the gate). All this assumes the domain you’re researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term relationships, Publicly available keyword information, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you input. You could filter by CPC, search volume, as you can see, and you can also exclude key words.
For me personally, I prefer to use the PPC keywords as well as the Organic key words found In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a search tool versus a keyword research tool. Keyword Cost Calculator
Pricing and Strategies
As I just said, SpyFu’s Basic plan begins at $33 each Month when billed annually (or $39 per month ). Though, contrary to other tools in this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not cost by search results. All programs come with an unlimited number of keyword collection domain name, backlink, and comparison search results along with unlimited data export. The performance you get with SpyFu for your price is an important factor in the reason we gave it an Editors’ Choice, along with the search volumes make the instrument even more attractive for study that is ad hoc.
That is not to say SpyFu does not cap anything. The Basic Program provides you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed annually) lumps contacts and leads to 500 and weekly tracked keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The firm has actually slashed its pricing.
I find their tools helpful for search. I don’t use Their Keyword Smart Search that They provide (in a simple fashion) in the price points they give is very A nice combination. SpyFu makes its way into my toolbox on just about Each undertaking. Keyword Cost Calculator