Intro Keyword Cost Estimate
SpyFu is one of the feature rich tools, but has the Attractive interface out there. SpyFu provides SEO and PPC spy tool options . Keyword Cost Estimate
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do across the spectrum of SEO tooling, but for this particular review we’re focusing mostly on its ad hoc keyword research capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Recommendations and management capabilities are built in throughout SpyFu, but I began from the Keyword Research tab.
When I used exactly the Exact Same set of five Keywords to see outcomes differed between every one of my competitors. The five keywords that I used were digital advertising, pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that businesses might hunt for (such as publishers such as PCMag) as well as to find related search results and vulnerable competition sites.
I found that after running searches in my five evaluation terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with how much cash a key word could be worth. After hunting”digital marketing,” for example, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to keyword overview, related keywords, advertiser history, status background, traffic, key word grouping, and SERP analysis. That is just for a single keyword question, revealing SpyFu will the most granular deep-dive research into data of all the tools I tested.
Atop the primary results, SpyFu gave me not CPC for the Keyword, but a daily and yearly cost breakdown in addition to the number of unique advertisers had appeared on the key word in the last year. I received the same degree of cost breakdown once I clicked on the Associated Keyword, which also allowed me to narrow results employing a left-hand filter menu to a specific cost per day, daily search volume, difficulty rating, and much more.
In the bottom of the results that are keyword was the SERP analysis. This broke down each URL in the search results page, even though KWFinder and Moz Pro both provide a more detailed breakdown in this respect. SpyFu focuses. Results like the Advertiser History graph, a long list and complicated diagram of the ads appearing on this search page over time, was somewhat too in the weeds for me as a novice SEO tool user. But for digital marketers and advertisers, SpyFu is a gold mine. Keyword Cost Estimate
With SpyFu Kombat you can look at overlapping and site specific key words To get up to 3 websites. For the PPC version you can also see a chart which goes over a period of a few years showing the overall amount of key words being bid on by all 3 websites. You may also rollover the graph to see keywords specific to only 2 of those sites if you feel the 3rd site may not be doing as great a job (or vice versa) as 2 of the other sites. It is going to also show you that the PPC budgets of those websites as well as the amount of organic keywords rank in the top 50 results for said keyword.
When you click an area of the circle chart it will show you the Key words in whatever bucket you click, towards the right of this chart. It is possible to view and download those key words for your use. As you can see I am on the ads tab but the choices are similar when you click on the natural tab (on the top box, the natural one on the bottom shows you complete organic keywords).
Switching between the organic tab along with the ppc tab (as well as the Total # of organic search phrases + PPC ad budget must also give you an notion of which of the larger sites are more into the PPC or SEO side of things which can be a fantastic barometer to look at if you chance to be concentrating on one area on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain on the home page and also are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at the way the site might break out parts of the principal domain, maybe a good place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to full Keyword Ad History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (with a URL to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Keyword Cost Estimate
Keyword Management and Reports
Keyword management is baked in to SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with minimal search volume, CPC, problem score, and monthly cost. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of the table are the keyword you have researched and booted yourself, or top keyword class suggestions from SpyFu. At the top right of this table you can subsequently add chosen keywords for lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is much like SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu creates its deep link between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Best Lists section with concentrated lists of domain names and key words like”Domains That Spend the maximum On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are some of the options.
Alongside Leading Lists, there is a dedicated Company Leads tab. This essentially acts the same manner as a search: You enter key words and industries, a place, and refine results using filters such as AdWords budget and SEO clicks. The search then returns a list of leads with contact information that is accessible and this website’s monthly advertising budget that can subsequently be exported to your CRM or direct management system. I’d like to see SpyFu go a step farther with this and integrate its SEO lead lists straight using a platform like Salesforce$75.00 at salesforce.com, but this instrument is currently ahead of the curve. SEMrush includes a beta generation instrument, but that is the closest comes to what SpyFu offers.
However, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups . The templates can be downloaded by users in the SpyFu website and upload to an AdWords account.
The platform also includes SEO campaign management Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated key word study and rank monitoring within a campaign. My SpyFu is just accessible paid plans (not the free trial), but it lets you install multiple jobs tracking grouped key words plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and include a new project. It is the only and greatest case in this roundup of built-in, SEO-focused PM.
There’s also Keywords you’ve identified and start ongoing monitoring that reports back with weekly domain rankings and keyword ranking changes. Using the webpage, I was able to prepare custom SEO reports in a few simple measures: Enter a domain name and then choose if to conduct a report on SpyFu’s suggested domain key words or custom keywords. I entered my five custom key words in a field, chose up to five competitors’ URLs, and then was given the choice to run a report or a report.
This Type of aggressive analysis is just another area where SpyFu stands out, as it also has a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the tool built an interactive information visualization that showed where the top keywords of PCMag overlapped with our opponents. There is also what SpyFu calls a”key word universe,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This study breakdown is another feature which helps ways to gain an SEO advantage. Keyword Cost Estimate
With the SEO performance of its primary product, SpyFu has introduced a research tool named Nacho Analytics, which provides access to the internet analytics of sites. Through this platform, you can view time-of-day traffic sections, and behavior that is on-page.
Keyword Advertisement History
You will be shown by Ad Background, through colour bars frequently the Keyword appeared in a domain’s PPC campaign alongside any modifications in the advertisement copy (all of which may be exported into excel). It reveals a year’s worth of data and goes back to 2006 through the Bonus History Button.
So it is pretty straightforward, which is what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here is the ad history of the keyword”, plain and simple. If you find a keyword being advertised on by a fantastic PPC advertiser persistent then you can look to apply that ad copy technique to a niche market of that keyword that is larger. If I were advertising for”resorts in Oklahoma” I might listen to that which ad copy has been successful, over time, for this main/core key word”hotels”.
Domain Ad History
Except it reveals the domain Ad History is similar to Keyword Ad History History of a domain.
This tool is useful in Taking a Look Your opponents (or larger players in your market ) and which ones they tried and abandoned (which could be ones for you to prevent out of the gate). All of this presumes the domain you’re currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes word relationships, Publicly available keyword information, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you enter. You can filter search volume, by CPC as you can see, and you might also exclude keywords.
For me, I would rather use the Organic key words found and the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive search instrument versus a research tool. Keyword Cost Estimate
Pricing and Strategies
Since I said, SpyFu’s Fundamental plan begins at $33 per Month when billed annually (roughly $39 per month ). Though, contrary to other tools within this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search results. All plans come with an unlimited number of backlink name, keyword collection, domain name, and comparison search results along with boundless data export. The functionality you receive with SpyFu for your price is an important element in why we gave it an Editors’ Choice, along with the unlimited search volumes make the tool even more attractive for study that is keyword that is ad hoc.
That is not to say SpyFu does not cap anything. The Fundamental Plan gives you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed annually) lumps leads and contacts to 500 and per week tracked keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. The company has slashed its pricing since our original review, which makes it attractive to SMBs.
I find their tools useful for competitive research. I don’t use Their Keyword Smart Search that They give (in a simple fashion) in the price points that they give is very A wonderful combination. SpyFu makes its way into my arsenal on just about Every project. Keyword Cost Estimate