Introduction Keyword Cost Estimator Tool
SpyFu is one of the feature rich tools, but has the Least appealing interface on the market. SpyFu offers SEO and PPC spy tool choices alongside their keyword research tool. Keyword Cost Estimator Tool
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do across the spectrum of SEO tooling, but for this particular review we are focusing primarily on its own ad hoc research capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Recommendations and direction capacities are built in throughout SpyFu, however I started from the Keyword Research tab.
When I used the same set of five Key words to see results differed between each of my competitors. Were electronic advertising pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that companies might hunt for (including publishers like PCMag) as well as to find associated search results and vulnerable competitor sites.
I discovered that after running searches in my five evaluation terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with exactly how much money a keyword is worth. After searching”digital marketing,” for instance, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to key word summary, related keywords, advertiser background, ranking history, traffic, key word grouping, and SERP analysis. That’s only for one key word question, showing how SpyFu does the most granular deep-dive investigation into data of all the tools I analyzed.
Atop the results, SpyFu gave me not just CPC for the Key word, however a daily and monthly cost breakdown in addition to how many unique advertisers had emerged on the key word in the last year. I received exactly the same level of cost breakdown when I clicked on the Related Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a particular price every day, daily investigation volume, difficulty rating, and much more.
In the bottom of the results that are key word was the SERP analysis. This broke down each URL in the search results page, even however KWFinder and Moz Pro both offer a more comprehensive breakdown in this respect. SpyFu targets monthly price, which might or might not be important to your small business. Results like the Advertiser History chart, a lengthy list and complicated diagram of the advertisements appearing on this search page as time passes, was somewhat too from the weeds for me as a novice SEO tool user. But for advertisers and digital marketers, SpyFu can be a gold mine. Keyword Cost Estimator Tool
With SpyFu Kombat you can look at overlapping and website specific key words For up to 3 websites. For your PPC version you may also see a graph which goes back over a period of a couple years demonstrating that the overall number of key words being bid on by all three sites. You may also rollover the chart to find key words specific to just two of the sites if you are feeling the 3rd site may not be doing as good a job (or vice versa) as 2 of those other sites. It is going to also show you the PPC budgets of those sites as well as the number of organic keywords ranking in the top 50 results for said keyword.
When you click on an area of the circle graph it will show you the Key words in whatever bucket you click. It is possible to see and download those keywords for your use. As you can see I’m on the advertisements tab but the options are similar when you click on the natural tab (on the top box, the natural one at the bottom shows you total organic key words ).
Switching between the organic tab along with the ppc tab (as well as the Total # of organic keywords + PPC ad budget must also give you an idea of which of the larger sites are more to the PPC or SEO aspect of things that may be a fantastic barometer to look in if you happen to be focusing on a single place over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain on the home page and also are presented using a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the website might break out parts of the main domain, perhaps a good spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to full Keyword Ad History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (with a link to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Keyword Cost Estimator Tool
Keyword Management and Reviews
Keyword direction is baked in to SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, problem score, and monthly price. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of the table are the keyword you’ve researched and booted yourself, or high keyword group suggestions from SpyFu. On the top right of this table you can subsequently add selected keywords to lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep link between SEO and customer relationship management (CRM). From the List Builder tab, there is a Best Lists section with concentrated lists of domain names and keywords like”Assets Which Pay the maximum On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are some of the options.
Next to Leading Lists, there’s a dedicated Business Leads tab. This basically acts the same manner You enter a place, keywords and industries, and refine results using filters like AdWords budget and SEO clicks. The search then returns a list of leads with the monthly advertising budget and contact information that may subsequently be exported into your CRM or lead management system of that site. I’d like to see SpyFu proceed a step farther with this and incorporate its SEO lead lists directly using a stage like Salesforce$75.00 at salesforce.com, but this tool is currently ahead of the curve. SEMrush has a beta lead generation tool, but that’s the closest comes to what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for groups that are keyword in hundreds of businesses. Users may download the templates from the SpyFu site and then upload into a AdWords account.
The system also includes deeper SEO campaign management With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated keyword study and rank monitoring in a campaign. My SpyFu is just accessible paid programs (not the free trial), but it lets you set up multiple projects tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and add a new job. It is the only and best example in this roundup of built-in, SEO-focused PM.
There’s also You ‘ve identified and start continuing monitoring that keyword ranking changes and reports back together with domain rankings. I was also able to prepare custom SEO reports in a few simple steps: Enter a domain name choose if to conduct a document on SpyFu’s suggested custom key words or domain key words. I entered my five habit keywords in a field, picked up to five competitors’ URLs, and then was given the choice to run a report or a report.
That sort of aggressive analysis is just another area where SpyFu stands outside, as it also includes a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the tool built an interactive data visualization that revealed where the top key words of PCMag overlapped with our opponents. There’s also what SpyFu calls a”key word world,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This study breakdown is another feature which will help unearth ways for one to gain an SEO advantage on your competitors. Keyword Cost Estimator Tool
Together with the SEO performance of its Solution, SpyFu has introduced a research tool named Nacho Analytics, which offers access to other sites’ internet analytics. Through this platform, you can see behavior , time-of-day traffic, and segments.
Keyword Advertisement History
You will be shown by keyword Advertisement History, through color bars, how frequently the Keyword appeared in a domain’s PPC campaign alongside any changes in the advertisement copy (all of which may be exported to excel). It reveals a year’s worth of information up front and goes back to 2006 via the Bonus History Button.
So it’s pretty straightforward, which is exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here’s the ad history of this key word”, plain and simple. Normally, if you see a key word being advertised on by a good PPC advertiser consistent then you can look to employ that ad copy technique to some niche market of that keyword that is bigger. If I had been advertising for”hotels in Oklahoma” I might listen to what ad copy has been successful, over time, for this main/core key word”resorts”.
Domain Advertisement History
Except it shows the, domain Ad History is similar to Keyword Advertisement History History of a domain.
This tool is useful in looking at keywords that have been successful for Your competitors (or bigger players on your niche) and which ones that they tried and abandoned (which may be ones for you to avoid from the gate). All of this assumes the domain you’re researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic term connections, Publicly accessible keyword data, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you enter. You could filter by CPC, search volume as you can see, and you might also exclude key words.
For me, I prefer to use the PPC keywords as well as the Organic key words found In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive search instrument versus a search tool. Keyword Cost Estimator Tool
Pricing and Plans
As I just said, SpyFu’s Fundamental plan starts at $33 per Month when billed annually (roughly $39 per month ). Though, unlike other tools within this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search results. All programs come with an infinite number of domain name, key word group, backlink, and competitor/domain comparison search results along with data export. The functionality that you get with SpyFu for the cost is a significant factor in the reason we gave it an Editors’ Choice, and the unlimited search volumes make the tool even more appealing for ad hoc keyword research.
That is not to mention SpyFu doesn’t cap anything. The Fundamental Program provides you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword rankings, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed annually) lumps leads and contacts to 500 and weekly monitored keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back warranty. The company has slashed on its pricing because our inspection, which makes it attractive to SMBs.
I find that their tools useful for competitive search. I do not use Their Keyword Smart Search which They give (in a simple fashion) in the price points they provide is very A combination that is wonderful. SpyFu makes its way Each undertaking. Keyword Cost Estimator Tool