Intro Keyword Cost
SpyFu is one of the feature rich tools, but probably has the Attractive interface on the market. SpyFu provides SEO and PPC spy application options . Keyword Cost
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform throughout the spectrum of SEO tooling, but with this particular review we are focusing on its ad hoc keyword research capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Recommendations and management capabilities are built in throughout SpyFu, but I began from the Keyword Research tab.
When testing each instrument, I used the same set of five Key words to observe how results differed between every one of my competitors. Were electronic marketing, pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that companies might search for (such as publishers like PCMag) and to discover related search results and vulnerable competitor websites.
After conducting searches on my five test terms, I found that SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with how much money a key word is worth. After hunting”digital marketing,” for instance, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into keyword summary, related key words, advertiser background, status background, backlinks, keyword group, and SERP analysis. That’s only for one keyword revealing how SpyFu does the most granular research into data of all the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Key word, however a daily and yearly cost breakdown as well as the number of unique advertisers had emerged on the keyword in the past year. I received the exact same degree of cost breakdown when I clicked on the Associated Keyword, which also allowed me to narrow results using a left-hand filter menu to a specific cost every day, daily investigation volume, difficulty rating, and more.
At the bottom of the results that are key word was the SERP analysis. This broke down every URL in the search results page, even however KWFinder and Moz Guru both provide a much more comprehensive breakdown in this regard. SpyFu focuses. Results such as the Advertiser History chart, a long list and complicated diagram of the advertisements appearing on that search page over time, was a bit too from the weeds for me as a novice SEO tool user. But for advertisers and marketers, SpyFu is a gold mine. Keyword Cost
With SpyFu Kombat you can look at overlapping and website key words To get up to 3 websites. For your PPC version you can also see a chart which goes back over a span of a couple years demonstrating that the overall amount of key words being bid on by all three sites. You may also rollover the chart to see key words specific to just 2 of the sites if you are feeling the 3rd website may not be doing as great a job (or vice versa) as 2 of the other websites. It will also show you that the PPC budgets of the websites in addition to the number of organic keywords ranking in the top 50 results for keyword.
When you click it will show you the Keywords in whatever bucket you click. You can view and download those key words for your use. As you can see I’m on the advertisements tab but the options are similar once you click the organic tab (on the top box, the natural one at the underside shows you complete organic key words ).
Switching between the organic tab along with the ppc tab (also as the Total # of organic search phrases + PPC advertisement budget should also give you a good idea of which of the bigger sites are more to the PPC or SEO aspect of things that may be a good barometer to check in if you chance to be focusing on a single area over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain name on the home page and are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the site might break out parts of the principal domain, perhaps a good place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to full Keyword Advertisement History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (with a link to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Keyword Cost
Keyword Management and Reports
Keyword management is baked into SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using monthly search volume, CPC, problem score, and monthly price. All these are SpyFu’s four chief metrics where key word research is concerned. On the left of this table are either the keyword you’ve researched and grouped yourself, or top keyword class tips from SpyFu. At the top right of the desk you can then add selected keywords to lists, or export your selected keyword as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its deep connection between SEO and client relationship management (CRM). In the List Builder tab, there is a Top Lists section with concentrated lists of domains and key words like”Domains That Pay the maximum On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are a few of the options.
Alongside Leading Lists, there’s a dedicated Company Leads tab. This acts exactly the exact same manner You enter a place, key words and businesses, and refine results using filters like AdWords budget and SEO clicks. The search returns a list of URL leads with this site advertising budget and contact information that can be exported to lead management system or your CRM. I’d love to see SpyFu proceed a step farther with this and integrate its own SEO lead lists straight with a platform like Salesforce$75.00 at salesforce.com, but the tool is already ahead of the curve. SEMrush has a lead generation instrument, but that’s the closest any additional optimization merchandise that I tested comes to exactly what SpyFu offers.
But, SpyFu included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for groups that are keyword . Users may download the templates in the SpyFu site and then upload to a AdWords account.
The platform also includes SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword research and rank tracking within a campaign. My SpyFu is only accessible paid programs (not the free trial), but it lets you install multiple jobs tracking grouped key words plotted against SEO position, traffic worth, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and then add a new job. It’s the only and greatest example in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you take You ‘ve identified and begin ongoing tracking that reports back with weekly domain rankings and keyword position changes. Using the tab, I was also able to set up custom SEO reports in a few straightforward steps: Enter a domain name then choose whether or not to run a document on SpyFu’s suggested domain keywords or custom key words. I entered my five habit keywords chose up to five opponents’ URLs, then was given the option to run either a one time report or a monthly report.
This Type of competitive analysis is another area where SpyFu stands out, since it also includes a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the instrument immediately built an interactive information visualization that revealed where the top key words of PCMag overlapped with our competitors. There’s also what SpyFu calls a”keyword universe,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This study breakdown is another feature that helps unearth ways to gain an SEO advantage on the competition. Keyword Cost
With the SEO functionality of its primary Solution, SpyFu has introduced a study tool called Nacho Analytics, which provides access to other sites’ internet analytics. Through this stage, you can view time-of-day traffic sections, and behavior that is on-page.
Keyword Ad History
You will be shown by keyword Ad Background, via color coded bars, how frequently the Key words appeared in a domain PPC campaign alongside any modifications in the advertisement copy (all of which can be exported to excel). It shows a year’s worth of data up front and extends back to 2006 via the Bonus History Button.
So it is fairly straightforward, which is what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here is the ad history of the keyword”, plain and simple. Normally, if you find a key word being promoted on by a PPC advertiser that is fantastic consistent you can look to apply that advertisement copy technique to some market of that keyword. If I were advertisements for”resorts in Oklahoma” I might pay attention to that which ad copy was successful, as time passes, for this main/core key word”hotels”.
Domain Ad History
Except it reveals the, domain Ad History Is like Keyword Ad History Key word history of a domainname.
This instrument is useful in looking Your opponents (or larger players in your market ) and which ones they attempted and abandoned (which could be ones for you to prevent out of the gate). All this assumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic term relationships, Publicly accessible keyword information, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you can filter search volume, from CPC, and you can exclude key words.
For me personally, I would rather use the PPC keywords and the Organic keywords found In either SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a research instrument versus a search tool. Keyword Cost
Pricing and Plans
As I said, SpyFu’s Basic plan starts at $33 each Month when billed yearly (or $39 per month ). Though, unlike other tools in this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search success. All plans have an infinite number of keyword collection domain name, backlink, and comparison search results combined with data export. The functionality that you get with SpyFu for your price is an important element in the reason we gave it an Editors’ Choice, and the search volumes make the instrument even more attractive for ad hoc research that is keyword.
That’s not to say SpyFu does not cap anything. The Basic Program provides you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed yearly ) lumps contacts and leads to 500 and per week tracked keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the firm has slashed on its pricing.
I find their tools helpful for research that is competitive. I do not use Their Keyword Smart Search much as described above but the number of data that They provide (in a straightforward fashion) in the price points they provide is quite A nice combination. SpyFu makes its way Each project. Keyword Cost