Background Keyword Cost Tool
SpyFu is one of the more feature rich tools, but has the Attractive interface out there. SpyFu offers SEO and PPC spy application options alongside their keyword research tool. Keyword Cost Tool
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do throughout the spectrum of SEO tooling, but for this review we’re focusing primarily on its own ad hoc keyword research capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Keyword recommendations and direction capabilities are built in throughout SpyFu, but I started in the Keyword Research tab.
When I used the same set of five Keywords to see outcomes differed between every one of my competitors. Were electronic advertising pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that businesses might search for (including publishers such as PCMag) and to find associated search results and vulnerable competition sites.
I discovered that after running searches on my five test terms SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with how much money a key word is worth. After hunting”digital advertising,” for instance, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into key word overview, related key words, advertiser background, status background, traffic, key word group, and SERP analysis. That is only for a single key word query, revealing SpyFu does the most granular investigation into data of all the tools I analyzed.
Atop the main results, SpyFu gave me not only CPC for the Key word, however a daily and monthly cost breakdown in addition to the number of unique advertisers had appeared on the key word in the past year. I received exactly the exact same level of price breakdown once I clicked on the Related Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a particular price every day, daily search volume, difficulty rating, and more.
In the bottom of the results was the SERP analysis. This broke down every URL from the search results page, even though KWFinder and Moz Pro equally offer a more comprehensive breakdown in this respect. SpyFu focuses. Results like the Advertiser History graph, a lengthy list and complicated diagram of the ads appearing on that search page as time passes, was somewhat too in the weeds for me as a newcomer SEO tool user. However, for advertisers and marketers, SpyFu can be a gold mine. Keyword Cost Tool
With SpyFu Kombat you can look at overlapping and site key words For up to 3 websites. For the PPC version you may also see a chart which goes over a period of a couple years showing that the overall number of keywords being bid on by all three websites. You can also rollover the graph to see keywords specific to only two of the websites if you feel the 3rd website might not be doing as great a job (or vice versa) as two of the other websites. It is going to also show you the PPC budgets of those websites as well as the number of organic keywords ranking in the top 50 results for said keyword.
When you click on an area of the circle graph it will show you the Key words in whatever bucket you click. You can view and download those keywords for your use. As you can see I’m on the advertisements tab but the choices are similar when you click on the natural tab (on the top box, the natural one on the bottom shows you complete organic keywords).
Switching between the natural tab and the ppc tab (as well as the Total # of organic search phrases + PPC advertisement budget should also give you an idea of what of the larger sites are more into the PPC or SEO aspect of things that may be a good barometer to look at if you happen to be focusing on a single place over the other.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain name on the home page and are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at how a site might break out parts of the main domain, maybe a fantastic spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to full Keyword Ad History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (using a URL to overlapping key words )
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Keyword Cost Tool
Keyword Management and Reviews
Keyword direction is baked in to SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with minimal search volume, CPC, problem rating, and monthly cost. All these are SpyFu’s four main metrics where key word research is worried. On the left of the desk are the key words you’ve researched and booted yourself, or high keyword group suggestions from SpyFu. On the top right of the desk you can subsequently add chosen keywords to lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep link between SEO and customer relationship management (CRM). In the List Builder tab, there is a Top Lists segment with targeted lists of domain names and key words like”Assets Which Spend the Most On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are some of the options.
Next to Top Lists, there is a dedicated Company Leads tab. This essentially acts exactly the same manner as a keyword search: You enter businesses and keywords, a location, and refine results using filters like AdWords budget and SEO clicks. The search then returns a list of leads with this site advertising budget and contact information that is available that may subsequently be exported to your CRM or lead management system. I’d love to view SpyFu go a step farther with this and integrate its own SEO lead lists straight with a platform such as Salesforce$75.00 in salesforce.com, but the tool is already ahead of the curve. SEMrush has a beta lead generation tool, but that is the closest comes to what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for key word groups in countless businesses. Users may download the templates in the SpyFu website and then upload to a AdWords account.
The system also includes SEO campaign management Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word research and rank tracking in a campaign. My SpyFu is only accessible paid plans (not the free trial), but it allows you to install multiple projects tracking grouped key words plotted against SEO rank, traffic worth, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and then add a new job. It is the only and best example in this roundup of built-in, SEO-focused PM.
There is also Keywords you’ve identified and begin ongoing tracking that reports back with domain positions and keyword position changes. I was also able to prepare custom SEO reports in a few straightforward measures: Enter a domain name and choose if to run a report on SpyFu’s suggested custom keywords or domain keywords. I entered my five habit key words in a field, picked up to five opponents’ URLs, then was given the option to run a one-off report or a recurring monthly report.
This sort of competitive analysis is just another area where SpyFu stands outside, since it also has a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the tool built an interactive information visualization which revealed where the top keywords of PCMag overlapped with our opponents. There is also what SpyFu calls for a”key word universe,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This research breakdown is another feature which helps unearth ways to acquire an SEO advantage. Keyword Cost Tool
Together with the SEO functionality of its Solution, SpyFu has introduced a research tool named Nacho Analytics, which provides access to different sites’ internet analytics. Through this platform, you can view time-of-day visitors, sections, and behavior.
Keyword Ad History
Keyword Ad Background will show you, through coded bars often the Keyword appeared in a domain PPC campaign alongside any changes in the ad copy (all of which may be exported to excel). It extends back to 2006 through the Bonus History Button and shows a year’s worth of information.
So it’s fairly straightforward, which is what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here is the ad history of this keyword”, plain and simple. Normally, if you see a key word being promoted on by a PPC advertiser that is fantastic consistent then you can look to employ that advertisement copy technique to some market of that bigger keyword. If I were advertisements for”hotels in Oklahoma” I might listen to what ad copy has been successful, as time passes, for that main/core keyword”resorts”.
Domain Advertisement History
Domain Ad History is similar to Keyword Advertisement History except it reveals the History of a specific domainname.
This instrument is useful in Taking a Look Your competitors (or larger players on your niche) and which ones that they attempted and left (which could be ones that you avoid out of the gate). All of this presumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic term connections, Publicly accessible keyword data, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you can also filter by CPC, search volume, and you can also exclude keywords.
For me, I would rather use the Organic key words found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a competitive search instrument versus a search tool. Keyword Cost Tool
Pricing and Plans
Since I just mentioned, SpyFu’s Fundamental plan begins at $33 per Month when billed annually (roughly $39 month-to-month). Though, contrary to other tools in this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not cost by search success. All programs have an unlimited number of domain name, key word, keyword collection, backlink, and competitor/domain comparison search results combined with data export. The functionality that you receive with SpyFu for the cost is an important factor in why we gave it an Editors’ Choice, along with the boundless search volumes make the instrument much more appealing for study that is keyword that is ad hoc.
That’s not to mention SpyFu doesn’t cap anything. The Fundamental Plan gives you a potential of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed yearly ) bumps contacts and leads to 500 and weekly monitored keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. The company has actually slashed on its pricing.
I find their tools useful for research. I do not use Their own Keyword Smart Search described above but the amount of information which They give (in a simple fashion) at the price points that they give is very A combination that is wonderful. SpyFu makes its way Every undertaking. Keyword Cost Tool