Background Keyword Counter
SpyFu is among the more feature rich tools, but probably has the Attractive interface out there. SpyFu provides SEO and PPC spy tool options . Keyword Counter
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform across the spectrum of SEO tooling, but with this review we are focusing on its ad hoc research capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Management capacities and recommendations are built in throughout SpyFu, however I started in the Keyword Research tab.
When testing each tool, I used exactly the Exact Same set of five Keywords to observe how outcomes differed between each of my opponents. The five keywords that I used were online shopping marketing, pcmag, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that businesses might search for (such as publishers like PCMag) and to find associated search results and vulnerable competition sites.
After running searches on my five test terms, I discovered that SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with exactly how much money a key word is worth. After hunting”digital marketing,” for example, another navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into keyword summary, related keywords, advertiser history, status background, traffic, key word grouping, and SERP analysis. That is only for a single keyword revealing SpyFu does the most granular deep-dive research into data of all the tools I tested.
Atop the main results, SpyFu gave me not just CPC for the Keyword, however a daily and yearly cost breakdown as well as how many unique advertisers had appeared on the key word in the last year. I received exactly the same level of cost breakdown when I clicked on the Associated Keyword, which also allowed me to narrow results using a left-hand filter menu to a particular price every day, daily investigation volume, difficulty score, and much more.
In the bottom of the results was the SERP analysis. This broke down each URL from the search results page, though KWFinder and Moz Pro both provide a much more detailed breakdown in this respect. SpyFu focuses. Results like the Advertiser History graph, a long list and complicated diagram of the ads appearing on this search page over time, was a bit too in the weeds for me as a novice SEO instrument user. However, for digital marketers and advertisers, SpyFu can be a gold mine. Keyword Counter
With SpyFu Kombat you can look at overlapping and site keywords To get up to 3 websites. For your PPC version you can also see a graph which goes back over a span of a few years showing that the overall number of key words being bid on by all 3 websites. You can also rollover the graph to find keywords specific to only two of those sites if you are feeling the 3rd website might not be doing as great a job (or vice versa) as two of the other websites. It will also show you that the PPC budgets of those websites as well as the number of organic keywords ranking in the top 50 results for said keyword.
When you click an area of the circle graph it will show you that the Key words in whatever bucket you click, to the right of this graph. It is possible to view and download those keywords for your use. As you can see I am on the ads tab but the options are similar once you click the organic tab (on the upper box, the natural one on the underside shows you complete organic key words ).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic keywords + PPC ad budget should also give you an notion of what of the larger sites are more into the PPC or SEO aspect of things which can be a good barometer to look at if you happen to be focusing on one place on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain on the home page and are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at the way the website might split parts of the main domain, perhaps a good spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to complete Keyword Advertisement History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (with a URL to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Keyword Counter
Keyword Management and Reviews
Keyword direction is baked into SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using monthly search volume, CPC, problem rating, and monthly price. These are SpyFu’s four main metrics where key word research is concerned. On the left of this table are either the keyword you have researched and grouped yourself, or top keyword class tips from SpyFu. At the top right of the desk you can subsequently add selected keywords to lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its deep connection between SEO and customer relationship management (CRM). In the List Builder tab, there is a Top Lists segment with concentrated lists of domain names and key words like”Assets Which Spend the maximum On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are some of the options.
Next to Leading Lists, there’s a dedicated Company Leads tab. This acts the exact same manner You enter a place, industries and key words, and refine results using filters like AdWords budget and SEO clicks. The search then returns a list of leads with that website’s monthly advertising budget and contact information that may then be exported to direct management system or your CRM. I’d like to see SpyFu go a step further with this and incorporate its own SEO lead lists straight with a platform like Salesforce$75.00 in salesforce.com, but this tool is currently ahead of the curve. SEMrush includes a lead generation instrument, but that is the closest any optimization product that I tested comes to what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten ads for groups that are key word in hundreds of industries. Users may download the templates in the SpyFu website and upload to a AdWords account.
The system also includes SEO campaign direction With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated key word study and rank monitoring within a campaign. My SpyFu is just accessible paid plans (not the free trial), but it allows you to set up multiple jobs tracking grouped key words plotted against SEO rank, traffic worth, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and then include a new job. It is the only and best example in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you choose You begin ongoing monitoring that reports back with weekly domain positions and keyword ranking changes and’ve identified. Utilizing the webpage, I was also able to prepare custom SEO reports in a few simple steps: Enter a domain name and choose whether or not to run a document on SpyFu’s suggested domain key words or custom key words. I entered my five habit key words chose up to five opponents’ URLs, and then was given the choice to run either a one time report or a recurring report.
This sort of aggressive analysis is another area in which SpyFu stands outside, since it also includes a tool called”Kombat” that is available from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the instrument built an interactive information visualization which showed where PCMag’s top key words overlapped with our opponents. There’s also what SpyFu calls a”key word universe,” list CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This study breakdown is just another feature which will help ways for one to gain an SEO advantage. Keyword Counter
With the SEO functionality of its primary product, SpyFu has introduced a research tool called Nacho Analytics, which offers access to other sites’ internet analytics. Through this stage, you can view sections visitors, and behavior.
Keyword Advertisement History
Keyword Ad History will show you, through colour coded bars frequently the Keyword appeared in a domain’s PPC campaign alongside any changes in the ad copy (all of which can be exported into excel). It reveals that a year’s worth of information and goes back to 2006 via the Bonus History Button.
So it’s fairly straightforward, and that’s exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here’s the advertisement history of the keyword”, plain and simple. Typically, if you see a keyword being advertised on by a PPC advertiser that is good persistent you can look to apply that advertisement copy technique to some niche market of that bigger keyword. If I had been advertisements for”resorts in Oklahoma” I would pay attention to what ad copy has been successful, over time, for this main/core key word”hotels”.
Domain Advertisement History
Except it shows the, domain Ad History is similar to Keyword Advertisement History History of a domainname.
This instrument is useful in Taking a Look Your opponents (or larger players in your niche) and which ones that they attempted and abandoned (which could be ones for you to avoid out of the gate). All of this assumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic word relationships, Publicly available keyword information, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you enter. You can filter look volume, by CPC as you can see, and you might exclude keywords.
For me personally, I would rather use the Organic key words found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive research instrument versus a keyword search tool. Keyword Counter
Pricing and Plans
As I mentioned, SpyFu’s Basic plan begins at $33 per Month when billed yearly (or $39 per month ). Though, unlike other tools in this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not price by search results. All programs have an unlimited number of keyword group , domain name, backlink, and competitor/domain comparison search results along with unlimited data export. The functionality you receive with SpyFu for your cost is an important element in the reason we gave it an Editors’ Choice, along with the search volumes make the instrument even more attractive for research that is keyword that is ad hoc.
That is not to say SpyFu doesn’t cap anything. The Fundamental Program gives you a capacity of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed annually) bumps leads and contacts to 500 and per week tracked keyword rankings to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The firm has really slashed on its pricing.
I find their tools helpful for search that is competitive. I don’t use Their own Keyword Smart Search much as described above but the number of information that They give (in a straightforward fashion) at the price points that they give is very A combination that is wonderful. SpyFu makes its way into my toolbox on just about Each undertaking. Keyword Counter