Intro Keyword Creator
SpyFu is one of the more feature rich tools, but has the Least attractive interface out there. SpyFu offers SEO and PPC spy application choices along with their keyword search tool. Keyword Creator
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do throughout the spectrum of SEO tooling, but with this review we are focusing on its own ad hoc lookup capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Keyword recommendations and direction capacities are built in throughout SpyFu, but I began in the Keyword Research tab.
When I used the same set of five Key words to see how results differed between each of my opponents. Were electronic advertising pcmag, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that companies might search for (including publishers such as PCMag) and to discover related search results and vulnerable competition sites.
I discovered that, after conducting searches on my five evaluation terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with how much cash a keyword is worth. After hunting”digital marketing,” for instance, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into keyword overview, related keywords, advertiser background, ranking history, traffic, key word group, and SERP analysis. That is just for one key word query, revealing SpyFu will the most granular investigation into data of all the tools I tested.
Atop the main results, SpyFu gave me not CPC for the Keyword, but a daily and yearly cost breakdown in addition to how many unique advertisers had appeared on the key word in the past year. I got exactly the exact same degree of cost breakdown when I clicked on the Related Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a specific cost per day, daily search volume, difficulty rating, and more.
At the bottom of the results was the SERP analysis. This broke down every URL from the search results page, though KWFinder and Moz Guru both offer a more comprehensive breakdown in this respect. SpyFu focuses on cost, which might or may not be significant to your small business. Results like the Advertiser History graph, a long list and complex diagram of the ads appearing on that search page over time, was a bit too in the weeds for me as a newcomer SEO tool user. But for advertisers and digital marketers, SpyFu is a gold mine. Keyword Creator
With SpyFu Kombat you can look at overlapping and website keywords For up to 3 websites. For your PPC version you can also see a chart which goes back over a period of a couple years showing the overall amount of key words being bid on by all three sites. You can also rollover the chart to see keywords specific to just two of the websites if you feel the 3rd site may not be doing as good a job (or vice versa) as 2 of the other websites. It is going to also show you the PPC budgets of the sites in addition to the amount of organic keywords rank in the top 50 results for keyword.
When you click it will show you that the Key words in whatever bucket you click. It is possible to view and download those keywords for your use. As you can see I’m on the advertisements tab but the options are similar once you click the organic tab (on the upper box, the organic one at the underside shows you total organic keywords).
Switching between the natural tab along with the ppc tab (also as the Total # of organic keywords + PPC ad budget must also give you a good idea of which of the larger sites are more to the PPC or SEO side of things which can be a good barometer to check in if you happen to be focusing on one place on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain on the home page and are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at the way the site might split parts of the principal domain, maybe a fantastic spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to complete Keyword Ad History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (with a link to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Keyword Creator
Keyword Management and Reviews
Keyword direction is baked into SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with minimal search volume, CPC, difficulty score, and monthly cost. These are SpyFu’s four chief metrics where key word research is worried. On the left of this table are either the key words you’ve researched and grouped yourself, or high keyword class suggestions from SpyFu. On the top right of this table you can subsequently add selected key words to lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its profound link between SEO and client relationship management (CRM). In the List Builder tab, there is a Best Lists segment with targeted lists of domains and keywords like”Domains That Spend the Most On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are a few of the options.
Next to Leading Lists, there is a dedicated Company Leads tab. This acts exactly the same way You enter key words and businesses, a location, and refine results using filters like AdWords budget and SEO clicks. The research returns a list of URL leads with the monthly ad budget and contact information that can be exported into your CRM or lead management system of that site. I’d love to see SpyFu go a step further with this and incorporate its own SEO lead lists straight using a platform like Salesforce$75.00 at salesforce.com, but the tool is already ahead of the curve. SEMrush has a lead generation tool, but that is the closest comes to what SpyFu offers.
However, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups that are keyword in hundreds of industries. The templates can be downloaded by users from the SpyFu site and upload to a AdWords account.
The platform also includes deeper SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated keyword research and rank monitoring within a campaign. My SpyFu is only accessible paid plans (not the free trial), but it allows you to install multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and then add a new job. It is the best and only case in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you choose You begin ongoing monitoring that reports back together with weekly domain rankings and keyword position changes and’ve identified. Using the tab, I was able to prepare custom SEO reports in a few straightforward steps: Enter a domain name then choose if to run a report on SpyFu’s suggested custom key words or domain key words. I entered my five habit key words picked up to five competitors’ URLs, then was given the choice to run a report or a recurring monthly report.
That Type of analysis that is competitive is another area in which SpyFu stands out, since it also includes a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the instrument built an interactive information visualization that showed where the top keywords of PCMag overlapped with our opponents. There is also what SpyFu calls a”key word universe,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This research breakdown is another feature which helps ways for you to acquire an SEO edge. Keyword Creator
Together with the SEO performance of its Solution, SpyFu has introduced a research tool called Nacho Analytics, which offers access to the internet analytics of different sites. Through this stage, you can see time-of-day traffic segments, and behavior.
Keyword Ad History
You will be shown by Advertisement Background, via coded bars frequently the Key words appeared in a domain PPC campaign along with any modifications in the ad copy (all of which may be exported into excel). It extends back to 2006 through the Bonus History Button and reveals a year’s worth of information up front.
So it is pretty straightforward, and that’s what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here’s the advertisement history of this keyword”, plain and simple. Normally, if you see a key word being advertised on by a good PPC advertiser persistent then you can look to apply that advertisement copy technique to a market of that larger keyword. If I were advertisements for”hotels in Oklahoma” I might listen to that which ad copy was successful, as time passes, for that main/core keyword”hotels”.
Domain Ad History
Except it shows the, domain Ad History is similar to Keyword Advertisement History Key word history of a domainname.
This instrument is useful in looking at keywords Which Have Been successful for Your opponents (or bigger players in your market ) and which ones they attempted and left (which may be ones that you avoid from the gate). All this presumes the domain you’re currently researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses term connections, Publicly available keyword information, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you enter. You can also filter by CPC, search volume, as you can see, and you might exclude keywords.
For me, I would rather use the PPC keywords and the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a research instrument versus a keyword search tool. Keyword Creator
Pricing and Strategies
As I mentioned, SpyFu’s Basic plan starts at $33 per Month when billed yearly (roughly $39 month-to-month). Though, unlike other tools in this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not price by search success. All plans come with an unlimited number of key word group domain name, backlink, and comparison search results along with boundless data export. The functionality that you get with SpyFu for your price is an important factor in why we gave it an Editors’ Choice, along with the search volumes make the tool much more appealing for research that is ad hoc.
That’s not to say SpyFu doesn’t cap anything. The Basic Program gives you a potential of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed yearly ) lumps contacts and leads to 500 and per week monitored keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. The firm has actually slashed on its pricing because our original inspection, which makes it even more attractive to SMBs.
I find that their tools useful for aggressive search. I don’t use Their own Keyword Smart Search described above but the amount of information that They give (in a simple fashion) in the price points that they provide is quite A combination that is nice. SpyFu makes its way Every undertaking. Keyword Creator