Intro Keyword Density Analyzer
SpyFu is one of the feature rich tools, but probably has the Least attractive interface out there. SpyFu offers SEO and PPC spy tool options along with their very own research tool. Keyword Density Analyzer
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do throughout the spectrum of SEO tooling, but for this particular review we are focusing on its own ad hoc lookup capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Keyword recommendations and management capabilities are built in during SpyFu, but I began from the Keyword Research tab.
When I used exactly the Exact Same set of five Keywords to see results differed between every one of my competitors. Were IT consultant , electronic marketing, online shopping, pcmag, and small business accounting. I chose this mixture to simulate real world terms that companies might search for (including publishers like PCMag) as well as to find related search results and vulnerable competitor websites.
I discovered that after conducting searches on my five evaluation terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with exactly how much money a keyword could be worth. After searching”digital advertising,” for instance, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to keyword summary, related key words, advertiser background, ranking history, traffic, key word group, and SERP analysis. That is only for one key word query, revealing SpyFu does the most granular investigation into data of all the tools I analyzed.
Atop the primary results, SpyFu gave me not just CPC for the Keyword, but a daily and monthly cost breakdown in addition to the number of unique advertisers had appeared on the keyword in the past year. I received the same level of price breakdown once I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a particular price every day, daily search volume, difficulty rating, and more.
In the bottom of the keyword results was the SERP analysis. This broke down each URL in the search results page, though KWFinder and Moz Guru equally offer a much more comprehensive breakdown in this respect. SpyFu focuses. Results such as the Advertiser History chart, a lengthy list and complicated diagram of the ads appearing on that search page over time, was a bit too from the weeds for me as a newcomer SEO tool user. But for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Keyword Density Analyzer
With SpyFu Kombat you can look at overlapping and website specific keywords To get up to 3 websites. For the PPC version you can also see a graph which goes over a span of a couple years showing the overall amount of key words being bid on by all three sites. You can also rollover the graph to see key words specific to just 2 of those websites if you are feeling the 3rd site may not be doing as good a job (or vice versa) as 2 of the other websites. It will also show you that the PPC budgets of the websites in addition to the number of organic keywords ranking in the top 50 results for said keyword.
When you click an area of the circle graph it will show you that the Keywords in whatever bucket you click. You can see and download those keywords for your use. As you can see I am on the ads tab but the choices are similar once you click on the natural tab (on the upper box, the organic one at the bottom shows you total organic keywords).
Switching between the natural tab along with the ppc tab (also as the Total # of organic keywords + PPC advertisement budget should also give you a good idea of which of the larger sites are more to the PPC or SEO side of things which can be a fantastic barometer to look at if you happen to be focusing on a single area on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain name on the home page and are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at how a website might break out parts of the principal domain, maybe a good spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to complete Keyword Ad History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (with a link to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Keyword Density Analyzer
Keyword Management and Reviews
Keyword management is baked in to SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table with minimal search volume, CPC, problem rating, and monthly cost. All these are SpyFu’s four chief metrics where key word research is concerned. On the left of the desk are the key words you’ve researched and grouped yourself, or top keyword group suggestions from SpyFu. On the top right of the table you can then add selected key words for lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its profound connection between SEO and customer relationship management (CRM). In the List Builder tab, there is a Top Lists segment with targeted lists of domain names and key words like”Assets Which Spend the Most On AdWords,” keywords with the highest CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are some of the options.
Alongside Top Lists, there is a dedicated Company Leads tab. This acts exactly the same manner You enter key words and businesses, a location, and refine results using filters such as AdWords budget and SEO clicks. The research then returns a list of URL leads with this website’s monthly advertising budget and contact information that may subsequently be exported into your CRM or direct management system. I’d love to see SpyFu proceed a step further with this and integrate its SEO lead lists directly with a platform such as Salesforce$75.00 at salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a lead generation tool, but that is the closest any additional optimization merchandise I tested comes to exactly what SpyFu offers.
However, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are key word in hundreds of businesses. The templates can be downloaded by users in the SpyFu site and upload to a AdWords account.
The platform also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated keyword research and rank monitoring in a campaign. My SpyFu is only available in paid plans (not the free trial), but it allows you to install multiple projects tracking grouped keywords plotted against SEO position, traffic worth, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and include a new job. It’s the best and only example in this roundup of SEO-focused PM.
There’s also You ‘ve identified and start tracking that keyword position changes and reports back with weekly domain rankings. I was able to set up custom SEO reports in a few simple measures: Enter a domain name and then choose whether or not to run a document on SpyFu’s suggested custom key words or domain key words. I entered my five custom keywords in a field, chose up to five opponents’ URLs, and then was given the option to run a one time report or a monthly report.
That sort of analysis is another area where SpyFu stands outside, as it also includes a tool called”Kombat” that is available from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the tool built an interactive information visualization which showed where PCMag key words overlapped with our opponents. There’s also what SpyFu calls a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This study breakdown is just another feature which helps ways to gain an SEO advantage. Keyword Density Analyzer
With the SEO performance of its main Solution, SpyFu has introduced a study tool called Nacho Analytics, which offers access to other sites’ internet analytics. Through this platform, you can view time-of-day visitors sections, and on-page behavior.
Keyword Advertisement History
You will be shown by Ad Background, via coded bars often the Keyword appeared in a domain PPC campaign alongside any modifications in the advertisement copy (all of which may be exported into excel). It shows a year’s worth of information up front and goes back to 2006 through the Bonus History Button.
So it’s fairly straightforward, and that’s what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here is the advertisement history of this key word”, plain and simple. Typically, if you find a keyword being advertised on by a good PPC advertiser persistent it’s possible to look to apply that advertisement copy technique to a niche market of that bigger keyword. If I were advertisements for”hotels in Oklahoma” I would listen to that which ad copy has been successful, over time, for this main/core keyword”resorts”.
Domain Advertisement History
Except it reveals the, domain Ad History is similar to Keyword Advertisement History Key word history of a domainname.
This instrument is useful in Taking a Look Your opponents (or bigger players in your market ) and which ones they tried and left (which could be ones that you avoid from the gate). All of this assumes the domain you’re currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes term relationships, Publicly available keyword data, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you can filter from CPC, look volume, and you might exclude key words.
For me, I would rather use the PPC keywords as well as the Organic key words found In either SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive research tool versus a keyword research tool. Keyword Density Analyzer
Pricing and Strategies
Since I mentioned, SpyFu’s Fundamental plan starts at $33 per Month when billed annually (or $39 per month ). Though, contrary to other tools within this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not price by search results. All programs come with an unlimited number of comparison search results , keyword group, backlink, and domain combined with boundless data export. The performance that you receive with SpyFu for the price is an important factor in the reason we gave it an Editors’ Choice, and the unlimited search volumes make the instrument much more attractive for ad hoc research that is keyword.
That’s not to mention SpyFu does not cap anything. The Fundamental Program provides you a potential of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed yearly ) bumps leads and contacts to 500 and per week monitored keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back warranty. Overall the firm has actually slashed its pricing because our initial inspection, making it attractive to SMBs.
I find their tools helpful for research that is aggressive. I don’t use Their Keyword Smart Search that They provide (in a straightforward fashion) at the price points they provide is quite A wonderful combination. SpyFu makes its way into my arsenal on just about Each project. Keyword Density Analyzer