Background Keyword Density Checker
SpyFu is among the more feature rich tools, but likely has the Least attractive interface out there. SpyFu provides SEO and PPC spy application options alongside their own keyword search tool. Keyword Density Checker
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform across the spectrum of SEO tooling, but for this particular review we are focusing on its own ad hoc keyword research capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Recommendations and direction capacities are built in during SpyFu, but I began in the Keyword Research tab.
When I used exactly the same set of five Key words to see how outcomes differed between every one of my opponents. Were IT consultant marketing, internet shopping, pcmag, and small business accounting. I chose this combination to simulate real world terms that businesses might hunt for (including publishers such as PCMag) as well as to discover related search results and vulnerable competitor websites.
I found that after conducting searches in my five evaluation terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with exactly how much money a keyword could be worth. After hunting”digital advertising,” for example, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down into key word overview, related key words, advertiser background, status background, backlinks, keyword group, and SERP analysis. That is just for a single keyword question, showing SpyFu will arguably the most granular investigation into data of the tools I analyzed.
Atop the primary results, SpyFu gave me not CPC for the Key word, however a daily and monthly cost breakdown in addition to how many unique advertisers had emerged on the key word in the past year. I got the same degree of cost breakdown once I clicked on the Related Keyword, which also allowed me to narrow results employing a left-hand filter menu to a particular price per day, daily search volume, difficulty score, and much more.
In the bottom of the results was that the SERP analysis. This broke down every URL from the search results page, even though KWFinder and Moz Pro both offer a much more comprehensive breakdown in this respect. SpyFu targets monthly cost, which may or might not be significant to your business. Results like the Advertiser History graph, a long list and complicated diagram of the ads appearing on this search page over time, was a bit too from the weeds for me as a newcomer SEO instrument user. However, for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Keyword Density Checker
With SpyFu Kombat you can look at overlapping and website keywords For up to 3 sites. For your PPC version you can also see a graph which goes over a span of a couple years demonstrating the overall amount of key words being bid on by all three sites. You can also rollover the graph to see keywords specific to only two of those sites if you feel the 3rd website might not be doing as great a job (or vice versa) as 2 of those other sites. It is going to also show you the PPC budgets of the websites as well as the amount of organic keywords rank in the top 50 results for keyword.
When you click it will show you that the Key words in whatever bucket you click, towards the right of this chart. You can view and download those keywords for your own use. As you can see I’m on the ads tab but the choices are similar once you click the organic tab (on the upper box, the organic one at the bottom shows you total organic key words ).
Switching between the natural tab along with the ppc tab (as well as the Total # of organic keywords + PPC advertisement budget must also give you a good idea of which of the bigger sites are more to the PPC or SEO aspect of things which can be a fantastic barometer to look at if you happen to be focusing on a single area over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain on the home page and are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at how a site might break out parts of the main domain, maybe a fantastic place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to full Keyword Ad History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (using a link to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Keyword Density Checker
Keyword Management and Reports
Keyword management is baked in to SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using minimal search volume, CPC, difficulty score, and monthly price. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of this desk are either the key words you’ve researched and booted yourself, or high keyword group tips from SpyFu. At the top right of this desk you can then add chosen keywords for lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep connection between SEO and client relationship management (CRM). In the List Builder tab, there’s a Best Lists segment with targeted lists of domains and key words like”Domains That Spend the Most On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are a few of the choices.
Next to Leading Lists, there’s a dedicated Business Leads tab. This basically acts exactly the same manner as a keyword search: You enter a location, keywords and industries, and refine outcomes using filters such as AdWords budget and SEO clicks. The search then returns a list of leads with that website’s monthly ad budget and contact information that is available that can be exported into your CRM or lead management system. I’d like to see SpyFu proceed a step farther with this and integrate its SEO lead lists directly using a platform such as Salesforce$75.00 in salesforce.com, but the tool is currently ahead of the curve. SEMrush includes a beta lead generation instrument, but that is the closest any optimization product I tested comes to exactly what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for groups that are key word in hundreds of businesses. The templates can be downloaded by users in the SpyFu website and then upload to a AdWords account.
The system also includes SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated keyword study and rank tracking in a campaign. My SpyFu is only available in paid plans (not the free trial), but it lets you set up multiple projects tracking grouped keywords plotted against SEO position, traffic worth, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and then add a new job. It’s the best and only case in this roundup of SEO-focused PM.
There’s also Keywords you’ve identified and begin continuing monitoring that keyword ranking changes and reports back together with domain positions. Utilizing the webpage, I was also able to prepare custom SEO reports in a few straightforward measures: Enter a domain name and then choose if to conduct a report on SpyFu’s suggested custom key words or domain keywords. I entered my five habit key words in a field, chose up to five opponents’ URLs, then was given the option to run either a one time report or a recurring report.
That Type of analysis that is competitive is another area where SpyFu stands outside, as it also has a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the tool built an interactive information visualization which revealed where PCMag keywords overlapped with our opponents. There’s also what SpyFu calls a”key word universe,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This research breakdown is another feature that helps unearth ways for one to acquire an SEO edge. Keyword Density Checker
Along with the SEO performance of its main product, SpyFu has introduced a study tool called Nacho Analytics, which offers access to the web analytics of other sites. Through this stage, you can view time-of-day traffic, segments, and on-page behavior.
Keyword Advertisement History
Keyword Ad History will show you, via coded bars, how frequently the Key words appeared in a domain PPC campaign alongside any modifications in the advertisement copy (all of which can be exported into excel). It goes back to 2006 via the Bonus History Button and reveals that a year’s worth of data.
So it is fairly straightforward, which is exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here is the advertisement history of this keyword”, plain and simple. Typically, if you find a keyword being advertised on by a PPC advertiser that is fantastic persistent then you can look to employ that ad copy technique to some market of that keyword that is bigger. If I had been advertisements for”resorts in Oklahoma” I might pay attention to that which ad copy has been successful, as time passes, for that main/core key word”hotels”.
Domain Advertisement History
Domain Ad History is similar to Keyword Advertisement History except it shows the History of a specific domain.
This instrument is useful in Taking a Look at keywords Which Have Been effective for Your competitors (or bigger players in your niche) and which ones they tried and left (which may be ones that you avoid from the gate). All this presumes the domain you are researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic term connections, Publicly available keyword information, and PPC campaign information to come back a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you can filter search volume, from CPC, and you might exclude keywords.
For me personally, I would rather use the Organic key words found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a research instrument versus a keyword research tool. Keyword Density Checker
Pricing and Strategies
As I just said, SpyFu’s Basic plan starts at $33 each Month when billed annually (roughly $39 per month ). Though, contrary to other tools in this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not cost by search success. All programs come with an unlimited number of keyword group domain name, backlink, and competitor/domain comparison search results along with data export. The performance you get with SpyFu for your price is an important element in the reason we gave it an Editors’ Choice, along with the boundless search volumes make the tool even more appealing for study that is ad hoc.
That’s not to mention SpyFu does not cap anything. The Basic Program gives you a capacity of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed yearly ) lumps contacts and leads to 500 and weekly monitored keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. The firm has actually slashed its pricing since our review, making it even more attractive to SMBs.
I find their tools pretty useful for research that is competitive. I do not use Their own Keyword Smart Search that They give (in a straightforward fashion) in the price points they provide is very A combination that is nice. SpyFu makes its way Every project. Keyword Density Checker