Intro Keyword Density
SpyFu is one of the feature rich tools, but probably has the Least appealing interface out there. SpyFu offers SEO and PPC spy tool choices . Keyword Density
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do throughout the spectrum of SEO tooling, but for this review we’re focusing on its own ad hoc keyword research capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to target with an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Recommendations and direction capabilities are built in throughout SpyFu, but I started from the Keyword Research tab.
When I used exactly the Exact Same set of five Keywords to observe how results differed between every one of my competitors. Were electronic marketing pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that businesses might search for (such as publishers such as PCMag) as well as to find related search results and vulnerable competitor websites.
I discovered that after running searches on my five test terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with how much money a keyword could be worth. After searching”digital advertising,” for instance, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to keyword summary, related key words, advertiser background, status background, traffic, key word grouping, and SERP analysis. That’s only for a single keyword query, showing SpyFu does the most granular deep-dive investigation into keyword data of the tools I tested.
Atop the results, SpyFu gave me not just CPC for the Keyword, but a daily and monthly cost breakdown as well as how many unique advertisers had appeared on the key word in the past year. I got exactly the exact same degree of price breakdown when I clicked on the Associated Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a specific price per day, daily search volume, difficulty score, and more.
At the bottom of the key word results was that the SERP analysis. This broke down every URL in the search results page, however KWFinder and Moz Guru both provide a more comprehensive breakdown in this respect. SpyFu focuses. Results like the Advertiser History graph, a long list and complicated diagram of the advertisements appearing on this search page over time, was somewhat too from the weeds for me as a newcomer SEO instrument user. However, for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Keyword Density
With SpyFu Kombat you can look at overlapping and website key words To get up to 3 sites. For your PPC version you can also see a chart which goes over a span of a couple years demonstrating the overall amount of key words being bid on by all three websites. You can also rollover the graph to find keywords specific to only 2 of the sites if you feel the 3rd website may not be doing as good a job (or vice versa) as two of the other websites. It will also show you the PPC budgets of the websites as well as the number of organic keywords rank in the top 50 results for said keyword.
When you click it will show you the Keywords in whatever bucket you click. You can see and download those key words for your own use. As you can see I’m on the ads tab but the options are comparable when you click the natural tab (on the top box, the organic one at the bottom shows you total organic keywords).
Switching between the natural tab and the ppc tab (also as the Total # of organic keywords + PPC advertisement budget should also give you an notion of what of the bigger sites are more to the PPC or SEO side of things that may be a good barometer to check in if you chance to be focusing on one place on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain name on the home page and also are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (useful for looking at how a website might split parts of the principal domain, maybe a fantastic place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to complete Keyword Ad History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (with a link to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Keyword Density
Keyword Management and Reports
Keyword direction is baked into SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with minimal search volume, CPC, difficulty score, and monthly price. All these are SpyFu’s four main metrics where key word research is worried. On the left of the table are either the key words you’ve researched and grouped yourself, or top keyword class suggestions from SpyFu. At the top right of the desk you can subsequently add chosen key words to lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its profound link between SEO and client relationship management (CRM). In the List Builder tab, there’s a Best Lists segment with targeted lists of domains and keywords like”Domains That Pay the maximum On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are a few of the choices.
Next to Leading Lists, there is a dedicated Business Leads tab. This acts exactly the same way as a search: You enter a location, businesses and key words, and refine results using filters such as AdWords budget and SEO clicks. The search then returns a list of URL leads with contact information that is accessible and this site advertising budget that can subsequently be exported to your CRM or lead management system. I’d love to view SpyFu go a step farther with this and incorporate its SEO lead lists directly with a platform such as Salesforce$75.00 in salesforce.com, but the instrument is already ahead of the curve. SEMrush has a beta generation instrument, but that is the closest any optimization product I tested comes to exactly what SpyFu offers.
However, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for keyword groups in countless industries. The templates can be downloaded by users in the SpyFu site and upload to a AdWords account.
The platform also includes SEO campaign direction With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated key word research and rank tracking within a campaign. My SpyFu is only available in paid plans (not the free trial), but it lets you set up multiple jobs tracking grouped keywords plotted against SEO position, traffic worth, ROI, and numerous other metrics. All you have to do is open the My SpyFu menu and then add a new project. It’s the only and best example in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you take You ‘ve identified and start ongoing tracking that keyword position changes and reports back together with weekly domain positions. I was able to set up custom SEO reports in a few simple steps: Enter a domain name and then choose whether or not to run a document on SpyFu’s suggested domain keywords or custom key words. I entered my five custom key words in a field, picked up to five opponents’ URLs, then was given the choice to run a report or a recurring monthly report.
That sort of aggressive analysis is another area in which SpyFu stands out, as it also includes a tool called”Kombat” that is available in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the tool built an interactive data visualization that revealed where PCMag keywords overlapped with our opponents. There’s also what SpyFu calls a”keyword world,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This research breakdown is just another feature which will help unearth ways for you to acquire an SEO edge on the competition. Keyword Density
With the SEO performance of its primary Solution, SpyFu has introduced a research tool named Nacho Analytics, which offers access to other sites’ internet analytics. Through this platform, you can view sections , time-of-day traffic, and behavior.
Keyword Advertisement History
You will be shown by keyword Ad Background, through coded bars frequently the Keyword appeared in a domain’s PPC campaign alongside any modifications in the advertisement copy (all of which may be exported to excel). It shows that a year’s worth of information up front and goes back to 2006 via the Bonus History Button.
So it’s pretty straightforward, and that’s what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here’s the advertisement history of this keyword”, plain and simple. If you see a keyword being promoted on by a PPC advertiser that is fantastic persistent then you can look to employ that advertisement copy technique to a market of that keyword that is bigger. If I had been advertisements for”hotels in Oklahoma” I might listen to that which ad copy has been successful, over time, for that main/core key word”resorts”.
Domain Ad History
Domain Ad History is similar to Keyword Advertisement History except it reveals the Keyword history of a domainname.
This tool is useful in Taking a Look at keywords that have been successful for Your opponents (or bigger players in your niche) and which ones that they tried and abandoned (which may be ones for you to avoid from the gate). All this presumes the domain you are researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes term relationships, Publicly accessible keyword information, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you input. You could also filter look volume, from CPC as you can see, and you might exclude key words.
For me personally, I prefer to use the PPC keywords as well as the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a research tool versus a keyword search tool. Keyword Density
Pricing and Plans
Since I just mentioned, SpyFu’s Fundamental plan begins at $33 each Month when billed yearly (roughly $39 month-to-month). Though, contrary to other tools in this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search success. All programs have an unlimited number of keyword group domain, backlink, and comparison search results combined with data export. The functionality that you receive with SpyFu for the cost is an important factor in why we gave it an Editors’ Choice, along with the search volumes make the instrument even more appealing for study that is ad hoc.
That’s not to mention SpyFu doesn’t cap anything. The Basic Plan gives you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed yearly ) bumps contacts and leads to 500 and weekly tracked keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. Overall the company has actually slashed on its pricing because our original inspection, making it attractive to SMBs.
I find that their tools pretty helpful for research that is competitive. I don’t use Their Keyword Smart Search that They give (in a simple fashion) in the price points they give is very A combination that is wonderful. SpyFu makes its way Each project. Keyword Density