Background Keyword Density Tool
SpyFu is among the feature rich tools, but probably has the Least attractive interface out there. SpyFu offers SEO and PPC spy tool choices alongside their keyword search tool. Keyword Density Tool
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform throughout the spectrum of SEO tooling, but with this review we are focusing on its ad hoc research capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Keyword recommendations and management capabilities are built in throughout SpyFu, but I started in the Keyword Research tab.
When testing each tool, I used the same set of five Key words to observe outcomes differed between each of my opponents. The five keywords that I used were electronic advertising, pcmag, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that companies might search for (including publishers like PCMag) and to discover related search results and vulnerable competitor websites.
I found that after conducting searches on my five test terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with exactly how much cash a key word could be worth. After searching”digital advertising,” for instance, a separate navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into keyword overview, related key words, advertiser history, ranking history, backlinks, keyword group, and SERP analysis. That is only for one keyword question, revealing how SpyFu will arguably the most granular deep-dive investigation into keyword data of all the tools I analyzed.
Atop the main results, SpyFu gave me not CPC for the Key word, but a daily and monthly cost breakdown as well as the number of unique advertisers had appeared on the keyword in the last year. I got exactly the exact same level of cost breakdown once I clicked on the Related Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific price every day, daily search volume, difficulty score, and much more.
In the bottom of the results that are keyword was the SERP analysis. This broke down every URL from the search results page, however KWFinder and Moz Guru equally provide a much more comprehensive breakdown in this respect. SpyFu focuses. Results like the Advertiser History graph, a lengthy list and complex diagram of the ads appearing on this search page over time, was a bit too in the weeds for me as a newcomer SEO tool user. However, for advertisers and marketers, SpyFu can be a gold mine. Keyword Density Tool
With SpyFu Kombat you can look at overlapping and site specific key words To get up to 3 websites. For the PPC version you can also see a chart which goes back over a span of a few years showing the general number of keywords being bid on by all three websites. You may also rollover the graph to find key words specific to just two of those sites if you feel the 3rd website might not be doing as good a job (or vice versa) as 2 of those other websites. It is going to also show you the PPC budgets of those websites in addition to the amount of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you that the Key words in whatever bucket you click, to the right of this chart. You can see and download those key words for your use. As you can see I’m on the ads tab however, the options are similar once you click the organic tab (on the top box, the natural one at the underside shows you total organic keywords).
Switching between the organic tab and the ppc tab (also as the Overall # of organic keywords + PPC advertisement budget must also give you a good notion of what of the bigger sites are more to the PPC or SEO aspect of things which can be a fantastic barometer to look at if you happen to be focusing on a single place on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain on the home page and also are presented with a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at how a website might break out parts of the principal domain, maybe a fantastic place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to complete Keyword Advertisement History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (using a link to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Keyword Density Tool
Keyword Management and Reports
Keyword management is baked into SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with minimal search volume, CPC, difficulty rating, and monthly price. All these are SpyFu’s four chief metrics where keyword research is concerned. On the left of the desk are either the key words you’ve researched and booted yourself, or high keyword group suggestions from SpyFu. At the top right of the table you can then add selected keywords to lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep connection between SEO and customer relationship management (CRM). From the List Builder tab, there is a Best Lists section with targeted lists of domains and keywords like”Assets Which Pay the maximum On AdWords,” keywords with the maximum CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are some of the options.
Next to Leading Lists, there’s a dedicated Business Leads tab. This basically acts the same way as a search: You enter a place, keywords and businesses, and refine results using filters like AdWords budget and SEO clicks. The research returns a list of leads with this site’s monthly ad budget and accessible contact information that can be exported into direct management system or your CRM. I’d like to see SpyFu go a step further with this and incorporate its SEO lead lists directly with a platform like Salesforce$75.00 in salesforce.com, but this instrument is already ahead of the curve. SEMrush includes a lead generation tool, but that is the closest any additional optimization merchandise that I tested comes to exactly what SpyFu offers.
But, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups in hundreds of businesses. The templates can be downloaded by users in the SpyFu website and then upload into a AdWords account.
The system also includes deeper SEO campaign direction Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated key word research and rank tracking in a campaign. My SpyFu is just accessible paid plans (not the free trial), but it allows you to set up multiple jobs tracking grouped key words plotted against SEO position, traffic value, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and add a new project. It’s the greatest and only case in this roundup of SEO-focused PM.
There’s also You begin tracking that reports back with weekly domain positions and keyword position changes and’ve identified. Utilizing the webpage, I was also able to set up custom SEO reports in a few straightforward steps: Enter a domain name and choose if to run a report on SpyFu’s suggested domain keywords or custom key words. I entered my five habit key words picked up to five opponents’ URLs, and then was given the choice to run a report or a recurring report.
This sort of analysis is just another area in which SpyFu stands out, since it also has a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the instrument quickly built an interactive data visualization that showed where PCMag’s top keywords overlapped with our competitors. There’s also what SpyFu calls for a”keyword world,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This research breakdown is another feature that will help ways for you to acquire an SEO edge on the competition. Keyword Density Tool
Together with the SEO performance of its Solution, SpyFu has introduced a research tool called Nacho Analytics, which offers access to other sites’ internet analytics. Through this stage, you can view time-of-day visitors segments, and on-page behavior.
Keyword Ad History
You will be shown by Advertisement Background, through coded bars, how frequently the Keyword appeared in a domain PPC campaign alongside any changes in the advertisement copy (all of which may be exported into excel). It goes back to 2006 via the Bonus History Button and reveals a year’s worth of information.
So it is pretty straightforward, and that’s what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here is the advertisement history of this keyword”, plain and simple. Typically, if you see a key word being advertised on by a PPC advertiser consistent then it’s possible to look to apply that ad copy technique to some niche market of the keyword that is larger. If I were advertising for”hotels in Oklahoma” I might pay attention to what ad copy was successful, over time, for that main/core key word”resorts”.
Domain Advertisement History
Except it reveals the, domain Ad History Is like Keyword Ad History Keyword history of a specific domainname.
This instrument is useful in Taking a Look at keywords that have been successful for Your competitors (or bigger players in your niche) and which ones that they attempted and abandoned (which may be ones for you to prevent from the gate). All of this assumes the domain you are researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic word relationships, Publicly available keyword data, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you enter. You can filter from CPC, search volume, as you can see, and you might also exclude keywords.
For me, I would rather use the PPC keywords and the Organic key words found In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a research instrument versus a search tool. Keyword Density Tool
Pricing and Plans
Since I said, SpyFu’s Basic plan begins at $33 per Month when billed annually (roughly $39 month-to-month). Though, contrary to other tools within this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search success. All programs have an infinite number of key word group , domain name, backlink, and competitor/domain comparison search results combined with unlimited data export. The functionality that you get with SpyFu for your cost is an important factor in why we gave it an Editors’ Choice, along with the search volumes make the tool much more attractive for ad hoc keyword study.
That is not to mention SpyFu does not cap anything. The Basic Plan gives you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed annually) bumps contacts and leads to 500 and weekly tracked keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has slashed on its pricing.
I find their tools pretty useful for search. I don’t use Their Keyword Smart Search that They provide (in a simple fashion) at the price points they give is very A combination that is wonderful. SpyFu makes its way into my toolbox on just about Each project. Keyword Density Tool