Intro Keyword Discovery
SpyFu is one of the more feature rich tools, but has the Least appealing interface on the market. SpyFu provides SEO and PPC spy application choices alongside their own keyword research tool. Keyword Discovery
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do across the spectrum of SEO tooling, but with this review we are focusing on its ad hoc research capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Direction capabilities and recommendations are built in during SpyFu, but I began in the Keyword Research tab.
When testing each instrument, I used exactly the same set of five Key words to see results differed between each of my opponents. The five key words that I used were digital advertising, pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that companies might search for (including publishers like PCMag) and to find related search results and vulnerable competition websites.
I discovered that after conducting searches on my five test terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with how much cash a keyword could be worth. After searching”digital advertising,” for instance, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to keyword summary, related key words, advertiser history, status background, backlinks, keyword group, and SERP analysis. That’s only for one key word question, revealing SpyFu does the most granular research into data of all the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Keyword, but a daily and monthly cost breakdown as well as how many unique advertisers had emerged on the key word in the past year. I got the exact same level of price breakdown when I clicked on the Related Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a specific cost per day, daily investigation volume, difficulty score, and much more.
In the bottom of the results that are key word was that the SERP analysis. This broke down every URL from the search results page, however KWFinder and Moz Pro both provide a much more detailed breakdown in this regard. SpyFu focuses. Results such as the Advertiser History chart, a lengthy list and complicated diagram of the advertisements appearing on that search page as time passes, was somewhat too in the weeds for me as a novice SEO instrument user. But for advertisers and marketers, SpyFu is a gold mine. Keyword Discovery
With SpyFu Kombat you can look at overlapping and site keywords For up to 3 sites. For your PPC version you may also find a graph which goes over a period of a few years demonstrating the general number of key words being bid on by all three websites. You can also rollover the chart to find keywords specific to just 2 of those websites if you feel the 3rd website may not be doing as good a job (or vice versa) as two of those other sites. It will also show you the PPC budgets of those websites in addition to the number of organic keywords rank in the top 50 results for keyword.
When you click it will show you that the Key words in whatever bucket you click, towards the right of this chart. You can view and download those keywords for your use. As you can see I’m on the advertisements tab but the choices are comparable once you click on the organic tab (on the top box, the organic one at the underside shows you total organic key words ).
Switching between the natural tab along with the ppc tab (also as the Overall # of organic keywords + PPC ad budget should also give you a good idea of what of the bigger sites are more to the PPC or SEO aspect of things that may be a good barometer to check in if you chance to be concentrating on a single area on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain name on the home page and are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at the way the website might split parts of the main domain, perhaps a good place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to full Keyword Advertisement History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (using a URL to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (based on semantic relationships)
– Categories Keyword Discovery
Keyword Management and Reviews
Keyword management is baked into SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with minimal search volume, CPC, problem score, and monthly price. These are SpyFu’s four chief metrics where key word research is worried. On the left of the table are either the keyword you’ve researched and booted yourself, or high keyword class tips from SpyFu. On the top right of the table you can subsequently add chosen key words to lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep link between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Top Lists segment with concentrated lists of domain names and keywords like”Assets Which Spend the maximum On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are a few of the choices.
Alongside Leading Lists, there is a dedicated Company Leads tab. This acts the same way You enter industries and keywords, a location, and refine results using filters like AdWords budget and SEO clicks. The research returns a list of URL leads with that site’s monthly ad budget and contact information that is available that can be exported to your CRM or direct management system. I’d like to view SpyFu go a step further with this and integrate its SEO lead lists straight using a platform such as Salesforce$75.00 in salesforce.com, but the instrument is currently ahead of the curve. SEMrush has a lead generation instrument, but that’s the closest any other optimization product that I tested comes to exactly what SpyFu offers.
But, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for groups . The templates can be downloaded by users from the SpyFu site and then upload into a AdWords account.
The platform also includes SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated key word study and rank tracking in a campaign. My SpyFu is just accessible paid plans (not the free trial), but it allows you to install multiple projects tracking grouped key words plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and then include a new project. It’s the only and greatest example in this roundup of SEO-focused PM.
There is also You begin continuing tracking that reports back together with domain positions and keyword ranking changes and’ve identified. Using the tab, I was able to prepare custom SEO reports in a few simple measures: Enter a domain name choose if to run a report on SpyFu’s suggested custom key words or domain keywords. I entered my five custom keywords in a field, picked up to five opponents’ URLs, and then was given the option to run either a one time report or a recurring monthly report.
This Type of analysis that is aggressive is another area in which SpyFu stands out, since it also includes a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the tool built an interactive data visualization which revealed where the top keywords of PCMag overlapped with our opponents. There’s also what SpyFu calls for a”keyword world,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and recommended keywords. This study breakdown is another feature which helps unearth ways for you to gain an SEO advantage. Keyword Discovery
With the SEO performance of its product, SpyFu has introduced a research tool called Nacho Analytics, which offers access to other sites’ web analytics. Through this platform, you can view time-of-day traffic sections, and behavior that is on-page.
Keyword Ad History
Ad Background will show you, through color coded bars frequently the Key words appeared in a domain’s PPC campaign along with any modifications in the ad copy (all of which can be exported to excel). It shows that a year’s worth of data and goes back to 2006 via the Bonus History Button.
So it’s pretty straightforward, and that’s exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here is the advertisement history of the key word”, plain and simple. Typically, if you find a key word being promoted on by a good PPC advertiser consistent it’s possible to look to apply that ad copy technique to some niche market of that keyword. If I were advertisements for”hotels in Oklahoma” I might pay attention to what ad copy was successful, as time passes, for that main/core key word”hotels”.
Domain Advertisement History
Except it shows the, domain Ad History is similar to Keyword Advertisement History Key word history of a domainname.
This tool is useful in looking at keywords that have been effective for Your competitors (or bigger players in your niche) and which ones that they tried and left (which could be ones that you avoid out of the gate). All this presumes the domain you’re researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes term relationships, Publicly accessible keyword information, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you could also filter look volume, from CPC, and you can exclude keywords.
For me, I prefer to use the PPC keywords as well as the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a research tool versus a research tool. Keyword Discovery
Pricing and Plans
Since I mentioned, SpyFu’s Fundamental plan begins at $33 each Month when billed yearly (roughly $39 month-to-month). Though, contrary to other tools within this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search results. All plans have an infinite number of comparison search results name, keyword collection, backlink, and domain along with data export. The functionality that you get with SpyFu for the cost is an important element in the reason we gave it an Editors’ Choice, and the search volumes make the tool much more appealing for study that is ad hoc.
That’s not to mention SpyFu does not cap anything. The Fundamental Program gives you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed yearly ) lumps leads and contacts to 500 and per week monitored keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has slashed on its pricing.
I find their tools pretty helpful for search. I don’t use Their own Keyword Smart Search explained above but the number of information that They provide (in a simple fashion) at the price points they provide is quite A combination that is nice. SpyFu makes its way Every project. Keyword Discovery