Background Keyword Estimator
SpyFu is one of the more feature rich tools, but has the Least appealing interface on the market. SpyFu provides SEO and PPC spy application options . Keyword Estimator
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can perform throughout the spectrum of SEO tooling, but for this review we’re focusing mostly on its ad hoc keyword lookup capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and direction capabilities are built in during SpyFu, however I started from the Keyword Research tab.
When I used exactly the same set of five Key words to observe results differed between every one of my opponents. Were pcmag marketing, internet shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that businesses might hunt for (including publishers like PCMag) and to discover associated search results and vulnerable competitor sites.
After running searches I found that SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with how much cash a keyword could be worth. After hunting”digital advertising,” for instance, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to key word overview, related key words, advertiser history, status background, backlinks, keyword grouping, and SERP analysis. That’s just for a single key word question, showing SpyFu will arguably the most granular deep-dive investigation into keyword data of all the tools I tested.
Atop the main results, SpyFu gave me not only CPC for the Keyword, however a daily and monthly cost breakdown in addition to the number of unique advertisers had emerged on the key word in the last year. I got exactly the exact same degree of cost breakdown once I clicked on the Associated Keyword, which also enabled me to narrow results employing a left-hand filter menu to a specific cost every day, daily search volume, difficulty rating, and much more.
At the bottom of the keyword results was that the SERP analysis. This broke down every URL in the search results page, however KWFinder and Moz Pro both offer a more detailed breakdown in this regard. SpyFu focuses. Results such as the Advertiser History chart, a long list and complicated diagram of the ads appearing on this search page as time passes, was a bit too from the weeds for me as a newcomer SEO tool user. However, for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Keyword Estimator
With SpyFu Kombat you can look at overlapping and site specific keywords To get up to 3 websites. For the PPC version you may also see a chart which goes over a span of a few years demonstrating that the overall number of key words being bid on by all 3 websites. You may also rollover the chart to see key words specific to just two of the sites if you feel the 3rd site might not be doing as good a job (or vice versa) as 2 of those other sites. It is going to also show you the PPC budgets of the sites as well as the number of organic keywords rank in the top 50 results for said keyword.
When you click an area of the circle graph it will show you that the Keywords in whatever bucket you click. You can see and download those keywords for your own use. As you can see I am on the ads tab however, the choices are comparable when you click on the natural tab (on the upper box, the organic one at the underside shows you complete organic key words ).
Switching between the organic tab and the ppc tab (as well as the Overall # of organic search phrases + PPC ad budget should also give you a good idea of what of the bigger sites are more into the PPC or SEO aspect of things that may be a fantastic barometer to check in if you chance to be focusing on one area over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you input one domain on the home page and also are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at how a website might split parts of the main domain, perhaps a fantastic place to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to full Keyword Advertisement History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (with a link to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Keyword Estimator
Keyword Management and Reviews
Keyword direction is baked in to SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using minimal search volume, CPC, problem rating, and monthly price. All these are SpyFu’s four main metrics where key word research is worried. On the left of this desk are either the keyword you’ve researched and booted yourself, or top keyword group tips from SpyFu. On the top right of this table you can subsequently add selected keywords to lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep link between SEO and client relationship management (CRM). In the List Builder tab, there’s a Top Lists section with concentrated lists of domains and keywords like”Assets Which Spend the maximum On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are some of the options.
Next to Top Lists, there is a dedicated Company Leads tab. This acts the same way You enter a location, industries and key words, and refine results using filters such as AdWords budget and SEO clicks. The research then returns a list of leads with contact information that is accessible and that site’s monthly advertising budget that can then be exported to your CRM or direct management system. I’d love to see SpyFu go a step farther with this and incorporate its SEO lead lists directly with a platform like Salesforce$75.00 in salesforce.com, but the instrument is already ahead of the curve. SEMrush has a beta generation instrument, but that is the closest any optimization product that I tested comes to what SpyFu offers.
However, SpyFu recently included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups in countless businesses. Users can download the templates in the SpyFu site and then upload to a AdWords account.
The platform also includes deeper SEO campaign management With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated key word research and rank monitoring within a campaign. My SpyFu is only available in paid plans (not the free trial), but it lets you install multiple jobs tracking grouped keywords plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and then add a new job. It is the greatest and only case in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you take You begin tracking that reports back together with weekly domain rankings and keyword ranking changes and’ve identified. Using the tab, I was able to prepare custom SEO reports in a few straightforward measures: Enter a domain name then choose if to conduct a document on SpyFu’s suggested domain keywords or custom key words. I entered my five habit key words in a field, chose up to five opponents’ URLs, then was given the option to run a one time report or a monthly report.
This Type of analysis is just another area in which SpyFu stands outside, since it also has a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the tool built an interactive data visualization that showed where the top key words of PCMag overlapped with our competitors. There’s also what SpyFu calls for a”keyword world,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This study breakdown is another feature that helps ways for you to acquire an SEO advantage. Keyword Estimator
With the SEO functionality of its main Solution, SpyFu has introduced a study tool named Nacho Analytics, which offers access to different sites’ web analytics. Through this stage, you can view time-of-day traffic sections, and behavior that is on-page.
Keyword Ad History
You will be shown by Advertisement Background, through color bars often the Key words appeared in a domain’s PPC campaign alongside any modifications in the advertisement copy (all of which may be exported to excel). It reveals a year’s worth of data up front and extends back to 2006 via the Bonus History Button.
So it’s pretty straightforward, and that’s exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here’s the ad history of this keyword”, plain and simple. If you see a key word being promoted on by a PPC advertiser persistent then you can look to employ that advertisement copy technique to a niche market of the keyword that is bigger. If I were advertisements for”hotels in Oklahoma” I would pay attention to what ad copy has been successful, over time, for that main/core keyword”resorts”.
Domain Advertisement History
Except it shows the, domain Ad History Is like Keyword Ad History History of a domainname.
This instrument is useful in looking Your competitors (or bigger players in your market ) and which ones they tried and abandoned (which may be ones that you avoid from the gate). All this assumes the domain you are researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes term relationships, Publicly available keyword data, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you can also filter from CPC, search volume, and you can also exclude keywords.
For me, I prefer to use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a competitive research instrument versus a research tool. Keyword Estimator
Pricing and Plans
Since I just mentioned, SpyFu’s Basic plan begins at $33 per Month when billed annually (or $39 per month ). Though, contrary to other tools within this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not price by search success. All programs have an unlimited number of backlink name, keyword, keyword group, domain name, and competitor/domain comparison search results combined with data export. The functionality you receive with SpyFu for your price is a significant factor in the reason we gave it an Editors’ Choice, and the search volumes make the instrument much more appealing for ad hoc study that is keyword.
That’s not to mention SpyFu doesn’t cap anything. The Fundamental Program provides you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed annually) lumps contacts and leads to 500 and weekly tracked keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has slashed on its pricing since our original inspection, which makes it even more attractive to SMBs.
I find their tools pretty helpful for research that is aggressive. I don’t use Their Keyword Smart Search explained above but the amount of data which They give (in a simple fashion) at the price points that they give is quite A wonderful combination. SpyFu makes its way into my toolbox on just about Every project. Keyword Estimator