Intro Keyword Finder Online
SpyFu is one of the more feature rich tools, but has the Least attractive interface out there. SpyFu offers SEO and PPC spy tool options . Keyword Finder Online
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do throughout the spectrum of SEO tooling, but for this particular review we’re focusing on its ad hoc keyword lookup capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Management capacities and keyword recommendations are built in throughout SpyFu, but I started from the Keyword Research tab.
When I used the Exact Same set of five Key words to observe how outcomes differed between each of my opponents. Were digital advertising, pcmag, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that companies might hunt for (such as publishers like PCMag) as well as to find associated search results and vulnerable competitor websites.
I discovered that, after conducting searches on my five evaluation terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with exactly how much money a keyword is worth. After hunting”digital marketing,” for example, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to key word overview, related key words, advertiser background, status background, backlinks, keyword grouping, and SERP analysis. That’s only for a single keyword revealing how SpyFu will the most granular deep-dive research into keyword data of all the tools I analyzed.
Atop the main results, SpyFu gave me not CPC for the Keyword, however a daily and yearly cost breakdown as well as how many unique advertisers had appeared on the keyword in the past year. I received exactly the same level of cost breakdown once I clicked on the Associated Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific cost per day, daily search volume, difficulty score, and much more.
In the bottom of the results was that the SERP analysis. This broke down each URL from the search results page, even though KWFinder and Moz Guru both provide a more comprehensive breakdown in this respect. SpyFu targets monthly price, which might or might not be important to your business. Results such as the Advertiser History graph, a lengthy list and complicated diagram of the advertisements appearing on that search page over time, was somewhat too in the weeds for me as a novice SEO tool user. But for digital marketers and advertisers, SpyFu can be a gold mine. Keyword Finder Online
With SpyFu Kombat you can look at overlapping and site Certain key words To get up to 3 websites. For the PPC version you may also see a chart which goes over a period of a couple years showing that the general amount of key words being bid on by all 3 websites. You can also rollover the graph to see key words specific to just two of the websites if you feel the 3rd site may not be doing as great a job (or vice versa) as 2 of those other websites. It will also show you the PPC budgets of those sites as well as the number of organic keywords ranking in the top 50 results for keyword.
When you click it will show you that the Keywords in whatever bucket you click, to the right of the chart. It is possible to view and download those keywords for your use. As you can see I’m on the ads tab however, the choices are comparable when you click the natural tab (on the upper box, the organic one at the bottom shows you total organic keywords).
Switching between the natural tab along with the ppc tab (as well as the Total # of organic search phrases + PPC advertisement budget should also give you a good notion of what of the bigger sites are more into the PPC or SEO aspect of things that may be a good barometer to check at if you happen to be concentrating on a single area on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain name on the home page and also are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at the way the site might break out parts of the main domain, maybe a fantastic spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to full Keyword Ad History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (using a URL to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Keyword Finder Online
Keyword Management and Reviews
Keyword direction is baked in to SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using monthly search volume, CPC, difficulty score, and monthly price. These are SpyFu’s four main metrics where keyword research is worried. On the left of this desk are the key words you’ve researched and grouped yourself, or top keyword group suggestions from SpyFu. At the top right of this table you can then add selected key words to lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound connection between SEO and client relationship management (CRM). In the List Builder tab, there’s a Top Lists segment with targeted lists of domain names and keywords like”Assets Which Pay the Most On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technologies: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are some of the options.
Next to Top Lists, there is a dedicated Business Leads tab. This basically acts exactly the same way as a search: You enter a place, businesses and key words, and refine outcomes using filters such as AdWords budget and SEO clicks. The research then returns a list of URL leads with this site’s monthly advertising budget and contact information that can be exported to your CRM or lead management system. I’d like to see SpyFu proceed a step farther with this and integrate its own SEO lead lists directly with a platform like Salesforce$75.00 in salesforce.com, but the instrument is currently ahead of the curve. SEMrush has a beta lead generation instrument, but that’s the closest any optimization merchandise that I tested comes to what SpyFu offers.
However, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for keyword groups in hundreds of businesses. The templates can be downloaded by users from the SpyFu website and upload into a AdWords account.
The system also includes deeper SEO campaign management With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated keyword study and rank monitoring within a campaign. My SpyFu is just available in paid plans (not the free trial), but it lets you set up multiple projects tracking grouped key words plotted against SEO rank, traffic value, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and add a new project. It’s the greatest and only example in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you choose You ‘ve identified and begin monitoring that keyword ranking changes and reports back together with weekly domain positions. I was also able to prepare custom SEO reports in a few simple steps: Enter a domain name and then choose if to run a report on SpyFu’s suggested domain key words or custom keywords. I entered my five habit keywords in a field, chose up to five competitors’ URLs, and then was given the choice to run a report or a recurring report.
This sort of aggressive analysis is another area where SpyFu stands out, since it also includes a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the instrument immediately built an interactive information visualization which revealed where the top keywords of PCMag overlapped with our opponents. There is also what SpyFu calls a”key word world,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This research breakdown is just another feature which will help unearth ways to gain an SEO advantage. Keyword Finder Online
With the SEO functionality of its Solution, SpyFu has introduced a research tool called Nacho Analytics, which offers access to the web analytics of different websites. Through this platform, you can view time-of-day traffic, segments, and search-engine behaviour.
Keyword Ad History
You will be shown by keyword Advertisement Background, via colour coded bars, how often the Key words appeared in a domain’s PPC campaign along with any changes in the ad copy (all of which may be exported to excel). It goes back to 2006 via the Bonus History Button and shows that a year’s worth of data up front.
So it is fairly straightforward, and that’s exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here’s the advertisement history of this keyword”, plain and simple. If you find a keyword being advertised on by a PPC advertiser that is fantastic consistent it’s possible to look to employ that ad copy technique to a niche market of that keyword that is larger. If I were advertisements for”hotels in Oklahoma” I might listen to what ad copy has been successful, as time passes, for this main/core key word”resorts”.
Domain Ad History
Except it reveals the domain Ad History Is like Keyword Ad History History of a specific domainname.
This instrument is useful in Taking a Look Your opponents (or bigger players on your market ) and which ones they attempted and abandoned (which may be ones that you prevent from the gate). All of this presumes the domain you’re currently exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes word connections, Publicly available keyword data, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you enter. You could also filter look volume, from CPC as you can see, and you might exclude keywords.
For me personally, I prefer to use the Organic key words found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a competitive search tool versus a search tool. Keyword Finder Online
Pricing and Plans
Since I said, SpyFu’s Fundamental plan begins at $33 per Month when billed annually (roughly $39 per month ). Though, contrary to other tools within this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not cost by search success. All programs come with an unlimited number of keyword, keyword group , domain name, backlink, and comparison search results along with data export. The functionality that you receive with SpyFu for the price is an important element in the reason we gave it an Editors’ Choice, along with the boundless search volumes make the instrument much more appealing for keyword research that is ad hoc.
That’s not to mention SpyFu does not cap anything. The Fundamental Plan gives you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed annually) lumps contacts and leads to 500 and per week monitored keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back guarantee. The company has actually slashed its pricing because our inspection, which makes it attractive to SMBs.
I find their tools helpful for competitive research. I do not use Their Keyword Smart Search described above but the amount of information which They give (in a simple fashion) in the price points they give is very A wonderful combination. SpyFu makes its way into my toolbox on just about Every project. Keyword Finder Online