Intro Keyword Finder
SpyFu is one of the more feature rich tools, but likely has the Least attractive interface on the market. SpyFu provides SEO and PPC spy tool options along with their very own search tool. Keyword Finder
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do across the spectrum of SEO tooling, but with this particular review we’re focusing primarily on its ad hoc lookup capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Keyword recommendations and direction capabilities are built in throughout SpyFu, however I began in the Keyword Research tab.
When I used exactly the Exact Same set of five Keywords to see how results differed between every one of my competitors. Were online shopping advertising, pcmag, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that businesses might search for (such as publishers like PCMag) as well as to find associated search results and vulnerable competitor sites.
After conducting searches in my five evaluation terms, I discovered that SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more apparent correlation with how much cash a key word is worth. After searching”digital marketing,” for example, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into key word summary, related key words, advertiser background, ranking history, traffic, key word grouping, and SERP analysis. That is just for a single key word revealing how SpyFu does the most granular deep-dive investigation into keyword data of the tools I analyzed.
Atop the primary results, SpyFu gave me not only CPC for the Key word, but a daily and monthly cost breakdown as well as the number of unique advertisers had appeared on the key word in the last year. I received exactly the exact same degree of cost breakdown when I clicked on the Related Keyword, which also enabled me to narrow results employing a left-hand filter menu to a specific cost per day, daily investigation volume, difficulty rating, and much more.
In the bottom of the keyword results was the SERP analysis. This broke down each URL from the search results page, though KWFinder and Moz Pro equally provide a more comprehensive breakdown in this respect. SpyFu focuses. Results such as the Advertiser History chart, a long list and complicated diagram of the advertisements appearing on that search page as time passes, was a bit too in the weeds for me as a novice SEO instrument user. But for advertisers and digital marketers, SpyFu can be a gold mine. Keyword Finder
With SpyFu Kombat you can look at overlapping and site key words To get up to 3 sites. For your PPC version you may also see a chart which goes over a span of a few years demonstrating that the overall amount of keywords being bid on by all 3 sites. You can also rollover the chart to find key words specific to only two of those sites if you feel the 3rd website may not be doing as good a job (or vice versa) as two of those other sites. It is going to also show you that the PPC budgets of those websites as well as the number of organic keywords rank in the top 50 results for keyword.
When you click an area of the circle chart it will show you that the Keywords in whatever bucket you click. You can view and download those keywords for your own use. As you can see I am on the ads tab but the choices are comparable when you click the natural tab (on the upper box, the organic one on the underside shows you complete organic keywords).
Switching between the natural tab and the ppc tab (as well as the Overall # of organic search phrases + PPC ad budget should also give you an idea of which of the bigger sites are more into the PPC or SEO aspect of things which can be a fantastic barometer to check at if you chance to be concentrating on a single place on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain name on the home page and also are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at how a site might split parts of the main domain, maybe a good spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to full Keyword Ad History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (with a URL to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Keyword Finder
Keyword Management and Reviews
Keyword management is baked into SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using minimal search volume, CPC, problem score, and monthly cost. All these are SpyFu’s four chief metrics where keyword research is worried. On the left of the table are either the keyword you’ve researched and grouped yourself, or high keyword class suggestions from SpyFu. At the top right of this desk you can subsequently add selected key words to lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its profound link between SEO and client relationship management (CRM). From the List Builder tab, there is a Top Lists section with concentrated lists of domains and key words like”Assets Which Pay the Most On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are some of the choices.
Next to Leading Lists, there is a dedicated Company Leads tab. This basically acts the exact same way as a search: You enter keywords and industries, a place, and refine results using filters such as AdWords budget and SEO clicks. The research then returns a list of leads with contact information that is accessible and that website’s monthly ad budget that can be exported into your CRM or direct management system. I’d like to see SpyFu proceed a step further with this and incorporate its SEO lead lists straight with a platform like Salesforce$75.00 in salesforce.com, but the instrument is already ahead of the curve. SEMrush includes a beta lead generation instrument, but that is the closest any additional optimization product I tested comes to exactly what SpyFu offers.
But, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for keyword groups . Users may download the templates from the SpyFu site and then upload into an AdWords account.
The system also includes SEO campaign management Using its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated keyword research and rank tracking within a campaign. My SpyFu is just accessible paid programs (not the free trial), but it allows you to install multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and numerous different metrics. All you need to do is open the My SpyFu menu and add a new project. It is the best and only example in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you choose You start monitoring that reports back with domain rankings and keyword ranking changes and’ve identified. I was able to set up custom SEO reports in a few simple steps: Enter a domain name and choose whether or not to conduct a document on SpyFu’s suggested custom keywords or domain key words. I entered my five habit keywords in a field, picked up to five competitors’ URLs, and then was given the choice to run a one-off report or a recurring report.
That Type of analysis is just another area in which SpyFu stands outside, since it also includes a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the instrument immediately built an interactive data visualization that showed where PCMag’s top keywords overlapped with our competitors. There is also what SpyFu calls for a”keyword world,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This research breakdown is just another feature which will help ways to acquire an SEO advantage. Keyword Finder
Along with the SEO performance of its Solution, SpyFu has introduced a research tool called Nacho Analytics, which provides access to the internet analytics of other websites. Through this platform, you can view time-of-day visitors sections, and behavior that is on-page.
Keyword Advertisement History
Keyword Ad History will show you, through colour bars, how frequently the Key words appeared in a domain’s PPC campaign alongside any modifications in the advertisement copy (all of which can be exported to excel). It shows that a year’s worth of data up front and goes back to 2006 via the Bonus History Button.
So it’s pretty straightforward, which is exactly what I like about SpyFu Tools. No over-reliance on”in-house metrics” it’s only”here is the ad history of the key word”, plain and simple. Normally, if you find a key word being advertised on by a PPC advertiser that is good consistent it’s possible to look to apply that ad copy technique to some niche market of the bigger keyword. If I had been advertisements for”resorts in Oklahoma” I might listen to that which ad copy has been successful, as time passes, for that main/core key word”hotels”.
Domain Advertisement History
Domain Ad History Is like Keyword Advertisement History except it reveals the Keyword history of a domainname.
This instrument is useful in looking at keywords Which Have Been successful for Your opponents (or larger players in your niche) and which ones they tried and left (which could be ones for you to prevent out of the gate). All of this assumes the domain you’re exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes semantic term connections, Publicly accessible keyword data, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you enter. You could filter by CPC, look volume as you can see, and you might exclude key words.
For me, I prefer to use the PPC keywords as well as the Organic key words found In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive search instrument versus a research tool. Keyword Finder
Pricing and Plans
As I mentioned, SpyFu’s Fundamental plan starts at $33 per Month when billed yearly (or $39 per month ). Though, contrary to other tools in this SEO tool inspection roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not price by search success. All programs come with an unlimited number of key word collection , domain, backlink, and competitor/domain comparison search results combined with unlimited data export. The performance you get with SpyFu for the price is a significant factor in why we gave it an Editors’ Choice, and the search volumes make the tool much more attractive for ad hoc study.
That’s not to mention SpyFu doesn’t cap anything. The Basic Plan provides you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed yearly ) lumps leads and contacts to 500 and weekly monitored keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The company has slashed its pricing.
I find that their tools helpful for search that is competitive. I don’t use Their Keyword Smart Search that They provide (in a straightforward fashion) at the price points they give is very A wonderful combination. SpyFu makes its way Every undertaking. Keyword Finder