Background Keyword Finder Tool
SpyFu is among the feature rich tools, but probably has the Least attractive interface on the market. SpyFu offers SEO and PPC spy application options along with their keyword search tool. Keyword Finder Tool
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform throughout the spectrum of SEO tooling, but with this particular review we are focusing primarily on its own ad hoc research capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Direction capabilities and keyword recommendations are built in during SpyFu, but I began from the Keyword Research tab.
When testing each tool, I used the Exact Same set of five Keywords to see how results differed between each of my competitors. Were digital marketing pcmag, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that businesses might hunt for (including publishers such as PCMag) as well as to find related search results and vulnerable competition sites.
I discovered that after conducting searches on my five evaluation terms SpyFu produces and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with exactly how much cash a key word is worth. After searching”digital advertising,” for instance, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into key word overview, related key words, advertiser history, ranking history, traffic, key word group, and SERP analysis. That is only for one key word showing SpyFu does the most granular research into keyword data of the tools I tested.
Atop the primary results, SpyFu gave me not CPC for the Key word, however a daily and monthly cost breakdown in addition to how many unique advertisers had appeared on the key word in the last year. I received the same level of cost breakdown once I clicked on the Related Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a particular price per day, daily search volume, difficulty rating, and more.
At the bottom of the results that are keyword was that the SERP analysis. This broke down every URL from the search results page, even however KWFinder and Moz Pro both offer a much more comprehensive breakdown in this regard. SpyFu focuses. Results like the Advertiser History chart, a lengthy list and complex diagram of the advertisements appearing on this search page as time passes, was somewhat too from the weeds for me as a newcomer SEO tool user. But for advertisers and marketers, SpyFu is a gold mine. Keyword Finder Tool
With SpyFu Kombat you can look at overlapping and website Certain keywords For up to 3 sites. For your PPC version you may also see a chart which goes over a period of a couple years demonstrating that the general amount of keywords being bid on by all 3 websites. You can also rollover the chart to find key words specific to only two of the websites if you feel the 3rd website might not be doing as great a job (or vice versa) as 2 of the other sites. It will also show you the PPC budgets of the websites in addition to the amount of organic keywords ranking in the top 50 results for keyword.
When you click it will show you that the Keywords in whatever bucket you click. It is possible to see and download those key words for your use. As you can see I’m on the advertisements tab however, the choices are comparable when you click on the organic tab (on the upper box, the organic one on the bottom shows you complete organic key words ).
Switching between the organic tab and the ppc tab (also as the Overall # of organic search phrases + PPC ad budget should also give you an notion of what of the bigger sites are more to the PPC or SEO aspect of things that may be a fantastic barometer to look at if you happen to be concentrating on a single area on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain name on the home page and are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at how a website might split parts of the principal domain, perhaps a good place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to complete Keyword Ad History instrument )
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (with a link to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Keyword Finder Tool
Keyword Management and Reviews
Keyword management is baked in to SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, problem score, and monthly price. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of the desk are the keyword you have researched and grouped yourself, or high keyword group suggestions from SpyFu. On the top right of this table you can then add chosen keywords for lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its profound link between SEO and customer relationship management (CRM). In the List Builder tab, there is a Best Lists section with concentrated lists of domain names and keywords like”Domains That Pay the Most On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are some of the choices.
Next to Leading Lists, there’s a dedicated Company Leads tab. This acts the exact same manner You enter a place, keywords and industries, and refine results using filters like AdWords budget and SEO clicks. The research then returns a list of URL leads with contact information that is accessible and that site advertising budget that may be exported to your CRM or direct management system. I’d love to see SpyFu proceed a step further with this and integrate its own SEO lead lists straight using a stage such as Salesforce$75.00 at salesforce.com, but this tool is already ahead of the curve. SEMrush has a lead generation tool, but that’s the closest comes to what SpyFu offers.
But, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for groups that are key word . The templates can be downloaded by users from the SpyFu website and upload into an AdWords account.
The system also includes deeper SEO campaign management Using its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated keyword study and rank monitoring within a campaign. My SpyFu is only accessible paid programs (not the free trial), but it lets you set up multiple jobs tracking grouped key words plotted against SEO position, traffic worth, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and include a new job. It’s the greatest and only example in this roundup of SEO-focused PM.
There is also You ‘ve identified and begin tracking that keyword position changes and reports back with domain positions. I was able to prepare custom SEO reports in a few simple measures: Enter a domain name then choose if to conduct a report on SpyFu’s suggested custom keywords or domain key words. I entered my five custom key words in a field, chose up to five competitors’ URLs, then was given the option to run either a one time report or a recurring report.
This sort of analysis that is competitive is another area in which SpyFu stands outside, as it also includes a tool called”Kombat” that is available in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the instrument built an interactive data visualization which revealed where the top keywords of PCMag overlapped with our competitors. There is also what SpyFu calls a”key word world,” list CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This research breakdown is another feature which will help unearth ways for one to gain an SEO advantage. Keyword Finder Tool
Along with the SEO performance of its Solution, SpyFu has introduced a study tool called Nacho Analytics, which provides access to different sites’ web analytics. Through this stage, you can view segmentstraffic, and search-engine behaviour.
Keyword Ad History
You will be shown by Ad Background, via colour bars, how frequently the Keyword appeared in a domain’s PPC campaign along with any changes in the ad copy (all of which may be exported to excel). It extends back to 2006 through the Bonus History Button and reveals that a year’s worth of information up front.
So it’s fairly straightforward, which is what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here is the ad history of the keyword”, plain and simple. If you see a keyword being advertised on by a PPC advertiser that is fantastic consistent then you can look to apply that ad copy technique to a market of that keyword. If I were advertising for”resorts in Oklahoma” I might pay attention to that which ad copy was successful, over time, for that main/core key word”hotels”.
Domain Ad History
Except it reveals the, domain Ad History Is like Keyword Ad History Keyword history of a particular domainname.
This tool is useful in looking at keywords that have been successful for Your opponents (or bigger players on your niche) and which ones that they tried and left (which could be ones for you to avoid from the gate). All this assumes the domain you’re currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic word connections, Publicly accessible keyword information, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you input. You can filter from CPC, search volume as you can see, and you can exclude keywords.
For me, I would rather use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive research tool versus a research tool. Keyword Finder Tool
Pricing and Plans
Since I just mentioned, SpyFu’s Basic plan begins at $33 each Month when billed yearly (or $39 per month ). Though, contrary to other tools within this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not cost by search success. All plans have an unlimited number of backlink name, key word, keyword group, domain, and comparison search results combined with boundless data export. The functionality you receive with SpyFu for your price is a significant factor in the reason we gave it an Editors’ Choice, along with the unlimited search volumes make the tool even more attractive for research that is ad hoc.
That’s not to say SpyFu does not cap anything. The Basic Program gives you a potential of 250 sales leads and domain name contacts, and 5,000 weekly tracked keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed yearly ) lumps leads and contacts to 500 and weekly monitored keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. The company has really slashed its pricing because our original review, making it attractive to SMBs.
I find that their tools pretty helpful for competitive research. I do not use Their own Keyword Smart Search that They give (in a simple fashion) in the price points they give is very A nice combination. SpyFu makes its way Every undertaking. Keyword Finder Tool