Background Keyword Frequency
SpyFu is among the more feature rich tools, but has the Least attractive interface on the market. SpyFu provides SEO and PPC spy tool choices . Keyword Frequency
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform across the spectrum of SEO tooling, but for this particular review we are focusing on its ad hoc keyword lookup capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Direction capacities and keyword recommendations are built in throughout SpyFu, but I began from the Keyword Research tab.
When testing each instrument, I used the same set of five Key words to see outcomes differed between each of my opponents. The five key words that I used were electronic marketing, pcmag, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that businesses might search for (such as publishers such as PCMag) as well as to discover associated search results and vulnerable competition sites.
I discovered that after running searches in my five test terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on price per click (CPC) and keyword difficulty, SpyFu brings a far more apparent correlation with exactly how much cash a keyword is worth. After hunting”digital advertising,” for example, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into key word overview, related key words, advertiser history, status background, traffic, key word group, and SERP analysis. That is only for a single key word revealing SpyFu will arguably the most granular research into keyword data of all the tools I analyzed.
Atop the primary results, SpyFu gave me not only CPC for the Key word, but a daily and monthly cost breakdown as well as how many unique advertisers had appeared on the key word in the last year. I received exactly the same level of price breakdown when I clicked on the Associated Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a particular price per day, daily search volume, difficulty score, and much more.
In the bottom of the key word results was the SERP analysis. This broke down each URL in the search results page, even though KWFinder and Moz Guru equally provide a much more comprehensive breakdown in this respect. SpyFu focuses. Results such as the Advertiser History graph, a lengthy list and complicated diagram of the advertisements appearing on that search page over time, was somewhat too from the weeds for me as a newcomer SEO tool user. But for advertisers and marketers, SpyFu can be a gold mine. Keyword Frequency
With SpyFu Kombat you can look at overlapping and website key words For up to 3 sites. For the PPC version you can also find a graph which goes back over a span of a couple years demonstrating the overall number of keywords being bid on by all three sites. You may also rollover the chart to find keywords specific to just 2 of the sites if you are feeling the 3rd site might not be doing as good a job (or vice versa) as two of those other websites. It will also show you the PPC budgets of those websites in addition to the number of organic keywords rank in the top 50 results for keyword.
When you click it will show you the Keywords in whatever bucket you click. You can view and download those keywords for your use. As you can see I am on the ads tab but the options are similar once you click the natural tab (on the top box, the natural one on the bottom shows you complete organic key words ).
Switching between the natural tab along with the ppc tab (also as the Overall # of organic keywords + PPC ad budget should also give you a good notion of which of the larger sites are more to the PPC or SEO side of things which can be a fantastic barometer to look at if you chance to be concentrating on a single area over the other.
SpyFu Classic is the”flagship” section so to speak. This is Where you input one domain name on the home page and also are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (useful for looking at the way the website might break out parts of the principal domain, maybe a good spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to full Keyword Advertisement History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (with a link to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Keyword Frequency
Keyword Management and Reports
Keyword direction is baked in to SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find choices from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using minimal search volume, CPC, problem score, and monthly price. These are SpyFu’s four main metrics where keyword research is concerned. On the left of this desk are either the keyword you’ve researched and grouped yourself, or high keyword group tips from SpyFu. At the top right of the desk you can then add selected key words for lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 in SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its deep connection between SEO and client relationship management (CRM). From the List Builder tab, there’s a Best Lists segment with concentrated lists of domains and key words like”Domains That Spend the maximum On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are some of the choices.
Next to Top Lists, there’s a dedicated Business Leads tab. This acts exactly the same manner as a key word search: You enter businesses and key words, a place, and refine outcomes using filters like AdWords budget and SEO clicks. The research then returns a list of leads with that site ad budget and contact information that may be exported into direct management system or your CRM. I’d like to see SpyFu proceed a step farther with this and incorporate its own SEO lead lists directly using a platform such as Salesforce$75.00 in salesforce.com, but this instrument is currently ahead of the curve. SEMrush has a beta lead generation tool, but that is the closest any other optimization merchandise that I tested comes to exactly what SpyFu offers.
But, SpyFu included AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for keyword groups . The templates can be downloaded by users from the SpyFu website and then upload into an AdWords account.
The platform also includes deeper SEO campaign management With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated keyword research and rank tracking in a campaign. My SpyFu is just available in paid plans (not the free trial), but it allows you to install multiple jobs tracking grouped key words plotted against SEO rank, traffic value, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and then add a new job. It’s the only and greatest example in this roundup of SEO-focused PM.
There is also You start continuing monitoring that reports back together with weekly domain rankings and keyword position changes and’ve identified. I was able to set up custom SEO reports in a few straightforward steps: Enter a domain name and then choose whether or not to run a document on SpyFu’s suggested domain keywords or custom key words. I entered my five habit keywords in a field, picked up to five opponents’ URLs, then was given the choice to run a one-off report or a recurring monthly report.
That sort of analysis is just another area in which SpyFu stands outside, as it also has a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the instrument quickly built an interactive data visualization that showed where the top key words of PCMag overlapped with our competitors. There’s also what SpyFu calls for a”key word world,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This study breakdown is another feature that helps ways to acquire an SEO advantage. Keyword Frequency
With the SEO functionality of its Solution, SpyFu has introduced a research tool called Nacho Analytics, which offers access to the internet analytics of websites. Through this platform, you can see time-of-day visitors segments, and search-engine behaviour.
Keyword Ad History
You will be shown by keyword Advertisement Background, via coded bars, how often the Keyword appeared in a domain PPC campaign along with any modifications in the advertisement copy (all of which may be exported into excel). It goes back to 2006 via the Bonus History Button and reveals a year’s worth of information up front.
So it is fairly straightforward, which is what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here’s the ad history of this key word”, plain and simple. If you see a key word being advertised on by a fantastic PPC advertiser persistent then you can look to apply that ad copy technique to a niche market of that keyword. If I had been advertising for”hotels in Oklahoma” I might pay attention to what ad copy has been successful, over time, for this main/core key word”hotels”.
Domain Advertisement History
Except it shows the domain Ad History is similar to Keyword Advertisement History Key word history of a particular domain.
This instrument is useful in looking at keywords Which Have Been effective for Your competitors (or bigger players on your niche) and which ones they tried and abandoned (which may be ones for you to avoid from the gate). All this presumes the domain you are currently exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes term connections, Publicly available keyword data, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you input. You could also filter look volume, by CPC as you can see, and you might exclude keywords.
For me personally, I prefer to use the PPC keywords as well as the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a research tool versus a search tool. Keyword Frequency
Pricing and Strategies
As I just said, SpyFu’s Fundamental plan begins at $33 per Month when billed annually (roughly $39 month-to-month). Though, contrary to other tools within this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not cost by search results. All plans come with an unlimited number of key word, keyword group , domain, backlink, and comparison search results along with data export. The performance that you get with SpyFu for the cost is an important factor in the reason we gave it an Editors’ Choice, and the search volumes make the tool much more appealing for ad hoc study that is keyword.
That is not to mention SpyFu doesn’t cap anything. The Basic Plan gives you a capacity of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 per month when billed yearly ) lumps leads and contacts to 500 and per week monitored keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. The firm has really slashed its pricing since our review, which makes it even more attractive to SMBs.
I find their tools useful for aggressive search. I don’t use Their own Keyword Smart Search that They provide (in a simple fashion) in the price points that they give is very A combination that is nice. SpyFu makes its way Every project. Keyword Frequency