Background Keyword Generator
SpyFu is among the feature rich tools, but likely has the Attractive interface on the market. SpyFu offers SEO and PPC spy tool choices . Keyword Generator
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform across the spectrum of SEO tooling, but with this review we’re focusing mostly on its own ad hoc keyword lookup capabilities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Keyword recommendations and management capacities are built in during SpyFu, however I began in the Keyword Research tab.
When I used exactly the same set of five Keywords to observe how outcomes differed between every one of my opponents. Were pcmag marketing, internet shopping, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that businesses might search for (including publishers such as PCMag) as well as to discover associated search results and vulnerable competitor websites.
I discovered that, after running searches on my five evaluation terms SpyFu creates and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with how much cash a keyword is worth. After hunting”digital marketing,” for instance, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into keyword overview, related key words, advertiser history, status background, traffic, key word group, and SERP analysis. That’s just for a single key word revealing how SpyFu does arguably the most granular investigation into data of the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Key word, however a daily and monthly cost breakdown as well as how many unique advertisers had emerged on the keyword in the last year. I got exactly the same level of cost breakdown when I clicked on the Related Keyword, which also enabled me to narrow results employing a left-hand filter menu to a specific cost every day, daily search volume, difficulty rating, and more.
In the bottom of the key word results was that the SERP analysis. This broke down each URL from the search results page, even though KWFinder and Moz Guru equally provide a much more comprehensive breakdown in this respect. SpyFu focuses on price, which may or may not be significant to your small business. Results such as the Advertiser History chart, a lengthy list and complex diagram of the ads appearing on that search page as time passes, was a bit too in the weeds for me as a newcomer SEO instrument user. But for advertisers and marketers, SpyFu can be a gold mine. Keyword Generator
With SpyFu Kombat you can look at overlapping and website keywords For up to 3 websites. For the PPC version you may also find a graph which goes over a period of a couple years demonstrating the overall number of keywords being bid on by all 3 websites. You can also rollover the graph to see key words specific to only 2 of the sites if you are feeling the 3rd website may not be doing as good a job (or vice versa) as two of those other websites. It will also show you the PPC budgets of the websites as well as the number of organic keywords rank in the top 50 results for said keyword.
When you click an area of the circle graph it will show you that the Keywords in whatever bucket you click, towards the right of this chart. You can view and download those key words for your use. As you can see I am on the ads tab but the options are similar once you click on the natural tab (on the top box, the natural one on the bottom shows you total organic key words ).
Switching between the natural tab along with the ppc tab (as well as the Total # of organic keywords + PPC advertisement budget should also give you an notion of what of the larger sites are more into the PPC or SEO aspect of things which can be a good barometer to check at if you chance to be concentrating on one area over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain name on the home page and are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Estimates
– Subdomains (helpful for looking at how a website might split parts of the main domain, maybe a fantastic place to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement History (links through to full Keyword Ad History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (using a link to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Keyword Generator
Keyword Management and Reports
Keyword direction is baked into SpyFu throughout the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are options in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using monthly search volume, CPC, problem rating, and monthly price. These are SpyFu’s four main metrics where keyword research is concerned. On the left of this desk are the keyword you’ve researched and grouped yourself, or top keyword class suggestions from SpyFu. At the top right of this desk you can then add selected key words to lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its deep connection between SEO and client relationship management (CRM). In the List Builder tab, there’s a Best Lists segment with concentrated lists of domain names and key words like”Domains That Spend the maximum On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technologies: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are some of the options.
Next to Leading Lists, there is a dedicated Company Leads tab. This acts the same manner as a key word search: You enter a place, key words and businesses, and refine outcomes using filters such as AdWords budget and SEO clicks. The research returns a list of URL leads with that website’s monthly ad budget and available contact information that may be exported to your CRM or direct management system. I’d like to see SpyFu proceed a step further with this and integrate its SEO lead lists straight with a stage like Salesforce$75.00 at salesforce.com, but this instrument is already ahead of the curve. SEMrush has a lead generation tool, but that’s the closest comes to what SpyFu offers.
But, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups that are key word . Users can download the templates from the SpyFu site and then upload into an AdWords account.
The system also includes SEO campaign management With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated keyword research and rank tracking within a campaign. My SpyFu is only accessible paid plans (not the free trial), but it allows you to install multiple jobs tracking grouped key words plotted against SEO rank, traffic value, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and then add a new job. It is the greatest and only case in this roundup of built-in, SEO-focused PM.
There is also Keywords youbegin ongoing monitoring that reports back with weekly domain rankings and keyword ranking changes and’ve identified. Using the webpage, I was able to prepare custom SEO reports in a few simple steps: Enter a domain name and then choose if to run a report on SpyFu’s suggested custom keywords or domain keywords. I entered my five custom keywords chose up to five competitors’ URLs, and then was given the choice to run a one time report or a recurring monthly report.
This Type of analysis that is aggressive is another area in which SpyFu stands outside, as it also includes a tool called”Kombat” that is available in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the instrument built an interactive data visualization that revealed where PCMag’s top key words overlapped with our opponents. There’s also what SpyFu calls a”key word world,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This research breakdown is just another feature that will help ways for one to gain an SEO advantage on the competition. Keyword Generator
With the SEO functionality of its primary product, SpyFu has introduced a study tool called Nacho Analytics, which provides access to different sites’ internet analytics. Through this stage, you can view time-of-day traffic sections, and search-engine behaviour.
Keyword Ad History
You will be shown by keyword Ad History, via colour coded bars, how frequently the Keyword appeared in a domain PPC campaign alongside any modifications in the advertisement copy (all of which may be exported into excel). It shows a year’s worth of information up front and extends back to 2006 through the Bonus History Button.
So it’s pretty straightforward, and that’s exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here is the ad history of the keyword”, plain and simple. If you find a key word being advertised on by a PPC advertiser consistent you can look to employ that ad copy technique to a market of the keyword. If I had been advertising for”resorts in Oklahoma” I would pay attention to that which ad copy was successful, over time, for this main/core keyword”resorts”.
Domain Ad History
Domain Ad History Is like Keyword Ad History except it shows the History of a domainname.
This instrument is useful in looking Your opponents (or larger players on your niche) and which ones that they tried and abandoned (which could be ones that you avoid out of the gate). All this assumes the domain you’re researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses term connections, Publicly available keyword data, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you input. As you can see, you could filter from CPC, search volume, and you might exclude key words.
For me, I prefer to use the Organic key words found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a search instrument versus a keyword search tool. Keyword Generator
Pricing and Strategies
Since I just mentioned, SpyFu’s Fundamental plan begins at $33 per Month when billed yearly (or $39 per month ). Though, unlike other tools in this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not price by search results. All programs have an infinite number of keyword group domain, backlink, and comparison search results along with unlimited data export. The performance that you receive with SpyFu for your cost is a significant factor in why we gave it an Editors’ Choice, and the search volumes make the tool even more appealing for ad hoc research that is keyword.
That is not to say SpyFu doesn’t cap anything. The Basic Program provides you a potential of 250 sales leads and domain contacts, and 5,000 weekly tracked keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed yearly ) bumps leads and contacts to 500 and weekly monitored keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the firm has actually slashed its pricing since our initial inspection, which makes it attractive to SMBs.
I find their tools pretty useful for aggressive search. I don’t use Their own Keyword Smart Search described above but the number of information which They provide (in a simple fashion) in the price points that they provide is quite A combination that is wonderful. SpyFu makes its way into my toolbox on just about Every undertaking. Keyword Generator