Intro Keyword Idea Generator
SpyFu is one of the more feature rich tools, but probably has the Least attractive interface on the market. SpyFu provides SEO and PPC spy tool choices . Keyword Idea Generator
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform across the spectrum of SEO tooling, but for this particular review we’re focusing on its own ad hoc keyword research capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven investigation is the legwork to get pages to rank higher. Direction capacities and keyword recommendations are built in during SpyFu, but I began from the Keyword Research tab.
When I used the Exact Same set of five Key words to observe how outcomes differed between every one of my competitors. The five key words I used were IT consultant , electronic marketing, internet shopping, pcmag, and small business accounting. I chose this combination to simulate real world terms that companies might search for (such as publishers like PCMag) as well as to discover related search results and vulnerable competitor sites.
I discovered that after conducting searches on my five test terms SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with exactly how much money a keyword is worth. After hunting”digital marketing,” for example, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into key word overview, related keywords, advertiser history, status background, traffic, key word group, and SERP analysis. That’s just for a single key word query, showing how SpyFu will arguably the most granular investigation into keyword data of all the tools I tested.
Atop the results, SpyFu gave me not CPC for the Keyword, but a daily and monthly cost breakdown in addition to the number of unique advertisers had emerged on the key word in the last year. I received exactly the same degree of price breakdown once I clicked on the Associated Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a specific price every day, daily search volume, difficulty score, and much more.
At the bottom of the results that are key word was the SERP analysis. This broke down each URL from the search results page, even however KWFinder and Moz Pro equally offer a much more detailed breakdown in this respect. SpyFu focuses on cost, which may or may not be significant to your small business. Results like the Advertiser History graph, a long list and complicated diagram of the ads appearing on this search page over time, was a bit too from the weeds for me as a newcomer SEO tool user. However, for advertisers and marketers, SpyFu is a gold mine. Keyword Idea Generator
With SpyFu Kombat you can look at overlapping and website Certain key words For up to 3 websites. For the PPC version you may also find a graph which goes back over a span of a few years demonstrating the general number of keywords being bid on by all three websites. You may also rollover the chart to find key words specific to just 2 of the sites if you are feeling the 3rd site might not be doing as good a job (or vice versa) as two of those other sites. It will also show you the PPC budgets of the websites as well as the number of organic keywords rank in the top 50 results for keyword.
When you click on an area of the circle graph it will show you the Keywords in whatever bucket you click, to the right of the graph. You can view and download those key words for your use. As you can see I’m on the advertisements tab however, the options are comparable once you click on the natural tab (on the top box, the natural one on the bottom shows you complete organic key words ).
Switching between the organic tab and the ppc tab (also as the Total # of organic keywords + PPC advertisement budget should also give you an notion of what of the larger sites are more into the PPC or SEO aspect of things which can be a good barometer to look in if you chance to be focusing on one place on the other hand.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain on the home page and also are presented with a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at the way the site might break out parts of the principal domain, maybe a fantastic place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad Background (links through to complete Keyword Advertisement History instrument )
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a URL to overlapping keywords)
– Organic Competitors (with a URL to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Keyword Idea Generator
Keyword Management and Reviews
Keyword direction is baked in to SpyFu through the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using monthly search volume, CPC, problem score, and monthly cost. All these are SpyFu’s four chief metrics where key word research is concerned. On the left of the desk are the keyword you’ve researched and booted yourself, or top keyword class suggestions from SpyFu. At the top right of this table you can subsequently add chosen keywords to lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its deep connection between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists segment with concentrated lists of domains and keywords like”Domains That Spend the maximum On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are a few of the options.
Alongside Top Lists, there’s a dedicated Company Leads tab. This acts the same manner You enter businesses and keywords, a place, and refine outcomes using filters like AdWords budget and SEO clicks. The search then returns a list of leads with this site ad budget and contact information that is available that can be exported to your CRM or direct management system. I’d love to view SpyFu go a step farther with this and incorporate its SEO lead lists straight with a platform such as Salesforce$75.00 at salesforce.com, but this instrument is already ahead of the curve. SEMrush includes a lead generation instrument, but that’s the closest any optimization product I tested comes to what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are keyword in countless businesses. Users can download the templates from the SpyFu website and then upload to an AdWords account.
The platform also includes deeper SEO campaign direction With its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for tackling integrated key word study and rank monitoring in a campaign. My SpyFu is only available in paid plans (not the free trial), but it lets you install multiple jobs tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and then include a new job. It is the best and only example in this roundup of SEO-focused PM.
There is also You ‘ve identified and start continuing tracking that keyword position changes and reports back with domain rankings. I was also able to prepare custom SEO reports in a few simple measures: Enter a domain name choose if to run a document on SpyFu’s suggested custom key words or domain keywords. I entered my five habit keywords in a field, chose up to five opponents’ URLs, then was given the option to run a report or a recurring monthly report.
This Type of competitive analysis is another area in which SpyFu stands outside, as it also has a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the tool built an interactive information visualization which showed where the top keywords of PCMag overlapped with our competitors. There is also what SpyFu calls for a”keyword world,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature that will help unearth ways for one to gain an SEO edge on the competition. Keyword Idea Generator
With the SEO functionality of its main product, SpyFu has introduced a research tool named Nacho Analytics, which offers access to different sites’ web analytics. Through this stage, you can view time-of-day traffic segments, and behavior that is on-page.
Keyword Advertisement History
Advertisement Background will show you, via colour coded bars, how frequently the Keyword appeared in a domain PPC campaign along with any changes in the advertisement copy (all of which may be exported into excel). It shows a year’s worth of information and extends back to 2006 through the Bonus History Button.
So it’s pretty straightforward, which is what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here is the ad history of this keyword”, plain and simple. If you find a keyword being advertised on by a PPC advertiser that is good persistent it’s possible to look to employ that advertisement copy technique to some market of that bigger keyword. If I had been advertisements for”resorts in Oklahoma” I might listen to that which ad copy has been successful, as time passes, for this main/core key word”resorts”.
Domain Advertisement History
Except it shows the, domain Ad History Is like Keyword Advertisement History History of a domain.
This instrument is useful in Taking a Look Your opponents (or larger players on your niche) and which ones they tried and left (which could be ones that you avoid from the gate). All this assumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic term relationships, Publicly available keyword information, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you enter. You can filter by CPC, search volume as you can see, and you can also exclude key words.
For me, I prefer to use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a search instrument versus a keyword research tool. Keyword Idea Generator
Pricing and Strategies
Since I just said, SpyFu’s Basic plan begins at $33 per Month when billed annually (roughly $39 month-to-month). Though, unlike other tools within this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t price by search success. All plans come with an unlimited number of competitor/domain comparison search results , key word group, backlink, and domain combined with boundless data export. The functionality you get with SpyFu for the price is an important element in the reason we gave it an Editors’ Choice, and the unlimited search volumes make the instrument even more appealing for keyword research that is ad hoc.
That is not to mention SpyFu does not cap anything. The Fundamental Plan gives you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 per month when billed yearly ) bumps leads and contacts to 500 and per week monitored keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the firm has actually slashed its pricing because our review, making it even more attractive to SMBs.
I find their tools pretty useful for research. I do not use Their Keyword Smart Search described above but the number of data which They provide (in a straightforward fashion) at the price points they give is very A combination that is nice. SpyFu makes its way into my toolbox on just about Every undertaking. Keyword Idea Generator