Intro Keyword Idea Tool
SpyFu is among the feature rich tools, but likely has the Attractive interface on the market. SpyFu provides SEO and PPC spy tool choices along with their own keyword research tool. Keyword Idea Tool
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do throughout the spectrum of SEO tooling, but for this review we’re focusing on its own ad hoc keyword research capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Recommendations and direction capacities are built in during SpyFu, but I started in the Keyword Research tab.
When I used the Exact Same set of five Keywords to observe results differed between every one of my competitors. Were online shopping marketing, pcmag, IT consultant, and small business bookkeeping. I chose this mixture to simulate real world terms that companies might search for (such as publishers such as PCMag) as well as to find related search results and vulnerable competition sites.
I found that, after conducting searches in my five test terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with exactly how much cash a keyword is worth. After searching”digital advertising,” for example, another navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to key word summary, related keywords, advertiser history, ranking history, traffic, key word grouping, and SERP analysis. That is only for a single key word showing SpyFu will arguably the most granular deep-dive investigation into keyword data of all the tools I tested.
Atop the results, SpyFu gave me not just CPC for the Key word, but a daily and monthly cost breakdown in addition to how many unique advertisers had appeared on the key word in the past year. I received exactly the exact same degree of cost breakdown when I clicked on the Associated Keyword, which also allowed me to narrow results employing a left-hand filter menu to a particular price per day, daily search volume, difficulty rating, and much more.
In the bottom of the results that are keyword was the SERP analysis. This broke down every URL from the search results page, however KWFinder and Moz Pro both offer a much more detailed breakdown in this regard. SpyFu focuses. Results such as the Advertiser History graph, a lengthy list and complicated diagram of the advertisements appearing on that search page over time, was somewhat too from the weeds for me as a newcomer SEO instrument user. But for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Keyword Idea Tool
With SpyFu Kombat you can look at overlapping and website key words To get up to 3 sites. For your PPC version you can also see a graph which goes back over a span of a couple years showing the overall number of keywords being bid on by all three websites. You may also rollover the chart to see keywords specific to only two of those websites if you are feeling the 3rd site may not be doing as good a job (or vice versa) as two of those other websites. It will also show you the PPC budgets of the sites in addition to the amount of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you that the Key words in whatever bucket you click, to the right of the graph. You can see and download those keywords for your use. As you can see I’m on the ads tab but the choices are similar once you click the natural tab (on the upper box, the natural one on the bottom shows you complete organic key words ).
Switching between the organic tab along with the ppc tab (as well as the Overall # of organic search phrases + PPC ad budget should also give you a good notion of what of the larger sites are more to the PPC or SEO aspect of things that may be a fantastic barometer to look at if you happen to be concentrating on a single area over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain on the home page and are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at how a website might split parts of the principal domain, maybe a fantastic spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to complete Keyword Advertisement History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (using a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Keyword Idea Tool
Keyword Management and Reviews
Keyword direction is baked into SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with minimal search volume, CPC, problem score, and monthly cost. These are SpyFu’s four main metrics where key word research is worried. On the left of this table are the key words you have researched and booted yourself, or high keyword group suggestions from SpyFu. At the top right of this desk you can subsequently add chosen key words for lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep link between SEO and client relationship management (CRM). From the List Builder tab, there’s a Best Lists section with targeted lists of domains and keywords like”Assets Which Pay the maximum On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and internet shopping cart are a few of the options.
Next to Top Lists, there is a dedicated Business Leads tab. This basically acts exactly the exact same manner You enter a place, industries and keywords, and refine results using filters such as AdWords budget and SEO clicks. The search returns a list of URL leads with this site ad budget and accessible contact information that can be exported to your CRM or lead management system. I’d love to view SpyFu go a step farther with this and integrate its SEO lead lists straight with a stage like Salesforce$75.00 at salesforce.com, but this tool is currently ahead of the curve. SEMrush includes a beta generation tool, but that’s the closest any optimization merchandise I tested comes to exactly what SpyFu offers.
But, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for groups in hundreds of industries. Users can download the templates in the SpyFu site and upload into an AdWords account.
The platform also includes deeper SEO campaign management Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature inside the SEO platform for tackling integrated keyword research and rank tracking in a campaign. My SpyFu is just available in paid programs (not the free trial), but it allows you to install multiple jobs tracking grouped key words plotted against SEO rank, traffic worth, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and then include a new project. It’s the best and only case in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you choose Keywords youstart monitoring that keyword position changes and reports back together with weekly domain positions and’ve identified. I was also able to set up custom SEO reports in a few straightforward measures: Enter a domain name then choose if to run a report on SpyFu’s suggested custom key words or domain keywords. I entered my five habit keywords picked up to five opponents’ URLs, and then was given the choice to run either a report or a monthly report.
That Type of competitive analysis is just another area in which SpyFu stands out, as it also has a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the instrument built an interactive data visualization which revealed where PCMag keywords overlapped with our opponents. There’s also what SpyFu calls a”key word world,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This research breakdown is just another feature which will help unearth ways for you to acquire an SEO edge. Keyword Idea Tool
Along with the SEO performance of its primary Solution, SpyFu has introduced a research tool called Nacho Analytics, which offers access to different sites’ internet analytics. Through this stage, you can view time-of-day traffic segments, and search-engine behaviour.
Keyword Ad History
Keyword Advertisement History will show you, through colour bars frequently the Keyword appeared in a domain PPC campaign alongside any changes in the ad copy (all of which can be exported into excel). It goes back to 2006 through the Bonus History Button and shows that a year’s worth of data up front.
So it is fairly straightforward, and that’s what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here is the ad history of this keyword”, plain and simple. Typically, if you find a keyword being advertised on by a PPC advertiser that is fantastic consistent you can look to apply that advertisement copy technique to a niche market of the bigger keyword. If I had been advertisements for”resorts in Oklahoma” I might listen to that which ad copy was successful, as time passes, for this main/core key word”resorts”.
Domain Ad History
Except it reveals the domain Ad History is similar to Keyword Advertisement History Keyword history of a specific domainname.
This tool is useful in Taking a Look Your opponents (or bigger players on your niche) and which ones they attempted and abandoned (which may be ones for you to avoid from the gate). All this assumes the domain you are exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses word relationships, Publicly accessible keyword data, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you enter. You could also filter by CPC, look volume as you can see, and you can also exclude key words.
For me, I would rather use the Organic key words found as well as the PPC keywords In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a research tool versus a keyword search tool. Keyword Idea Tool
Pricing and Plans
Since I mentioned, SpyFu’s Basic plan starts at $33 per Month when billed annually (roughly $39 month-to-month). Though, unlike other tools in this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu does not cost by search success. All plans come with an infinite number of keyword, keyword group domain name, backlink, and competitor/domain comparison search results combined with data export. The performance that you get with SpyFu for the cost is an important element in why we gave it an Editors’ Choice, and the search volumes make the tool even more attractive for study that is keyword that is ad hoc.
That is not to mention SpyFu doesn’t cap anything. The Fundamental Program provides you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) lumps leads and contacts to 500 and weekly tracked keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also includes a 30-day money-back guarantee. The firm has really slashed on its pricing since our inspection, making it even more attractive to SMBs.
I find that their tools helpful for competitive research. I do not use Their own Keyword Smart Search described above but the number of data that They provide (in a simple fashion) at the price points they give is quite A combination that is wonderful. SpyFu makes its way Each project. Keyword Idea Tool