Intro Keyword Ideas
SpyFu is one of the more feature rich tools, but has the Attractive interface out there. SpyFu provides SEO and PPC spy application choices along with their very own keyword research tool. Keyword Ideas
Keyword User and Search Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do throughout the spectrum of SEO tooling, but for this review we are focusing primarily on its own ad hoc lookup capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Keyword recommendations and management capabilities are built in during SpyFu, however I began in the Keyword Research tab.
When testing each tool, I used the same set of five Key words to see results differed between each of my competitors. Were IT consultant marketing, internet shopping, pcmag, and small business accounting. I chose this mixture to simulate real world terms that businesses might hunt for (including publishers such as PCMag) and to discover associated search results and vulnerable competition websites.
I found that after running searches in my five test terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. Rather than populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with exactly how much cash a keyword could be worth. After searching”digital advertising,” for instance, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to key word overview, related keywords, advertiser background, status background, traffic, key word grouping, and SERP analysis. That’s only for a single keyword showing how SpyFu will the most granular deep-dive research into data of the tools I tested.
Atop the main results, SpyFu gave me not CPC for the Key word, however a daily and yearly cost breakdown in addition to the number of unique advertisers had emerged on the key word in the past year. I got the exact same level of cost breakdown when I clicked on the Associated Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a specific cost every day, daily search volume, difficulty score, and more.
In the bottom of the results was that the SERP analysis. This broke down each URL in the search results page, even however KWFinder and Moz Guru both offer a much more comprehensive breakdown in this respect. SpyFu focuses. Results like the Advertiser History graph, a long list and complex diagram of the advertisements appearing on that search page over time, was somewhat too from the weeds for me as a newcomer SEO instrument user. But for advertisers and digital marketers, SpyFu is a gold mine. Keyword Ideas
With SpyFu Kombat you can look at overlapping and site specific key words For up to 3 websites. For the PPC version you can also see a graph which goes over a span of a few years showing the overall amount of key words being bid on by all 3 sites. You can also rollover the chart to find key words specific to only 2 of the sites if you are feeling the 3rd website might not be doing as great a job (or vice versa) as 2 of those other sites. It is going to also show you the PPC budgets of the sites in addition to the number of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you that the Key words in whatever bucket you click, to the right of the chart. You can see and download those keywords for your own use. As you can see I am on the ads tab but the choices are comparable once you click the organic tab (on the upper box, the organic one at the bottom shows you total organic keywords).
Switching between the natural tab and the ppc tab (as well as the Total # of organic keywords + PPC ad budget must also give you an notion of which of the bigger sites are more to the PPC or SEO side of things that may be a good barometer to check in if you happen to be focusing on one place over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain name on the home page and are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at how a website might break out parts of the main domain, perhaps a fantastic spot to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to complete Keyword Advertisement History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (with a URL to overlapping keywords)
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Keyword Ideas
Keyword Management and Reports
Keyword management is baked in to SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with monthly search volume, CPC, difficulty score, and monthly price. These are SpyFu’s four main metrics where keyword research is concerned. On the left of the desk are either the key words you’ve researched and grouped yourself, or top keyword class tips from SpyFu. On the top right of this desk you can subsequently add selected key words to lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its deep connection between SEO and client relationship management (CRM). In the List Builder tab, there is a Best Lists segment with concentrated lists of domain names and key words like”Assets Which Spend the Most On AdWords,” keywords with the highest CPC. There’s also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are a few of the options.
Alongside Leading Lists, there’s a dedicated Business Leads tab. This acts the same way You enter businesses and keywords, a location, and refine outcomes using filters like AdWords budget and SEO clicks. The search returns a list of leads with this site ad budget and contact information that is accessible that can then be exported to your CRM or lead management system. I’d love to view SpyFu go a step farther with this and incorporate its own SEO lead lists directly using a stage like Salesforce$75.00 at salesforce.com, but this tool is already ahead of the curve. SEMrush includes a beta lead generation instrument, but that’s the closest any optimization product I tested comes to what SpyFu offers.
But, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups in countless businesses. Users may download the templates in the SpyFu site and upload to an AdWords account.
The system also includes SEO campaign management With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated keyword research and rank monitoring in a campaign. My SpyFu is only available in paid programs (not the free trial), but it lets you install multiple projects tracking grouped key words plotted against SEO rank, traffic value, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and add a new project. It is the best and only example in this roundup of built-in, SEO-focused PM.
There’s also the Tracking tab, which lets you choose You ‘ve identified and start ongoing monitoring that keyword ranking changes and reports back with weekly domain positions. Using the webpage, I was also able to set up custom SEO reports in a few straightforward measures: Enter a domain name and then choose if to run a document on SpyFu’s suggested custom keywords or domain key words. I entered my five habit key words picked up to five opponents’ URLs, then was given the option to run either a report or a recurring monthly report.
That sort of analysis is another area in which SpyFu stands outside, since it also includes a tool called”Kombat” that’s available from the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the tool immediately built an interactive data visualization that showed where PCMag’s top keywords overlapped with our opponents. There’s also what SpyFu calls for a”keyword universe,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This study breakdown is another feature which will help unearth ways for you to gain an SEO edge on the competition. Keyword Ideas
With the SEO functionality of its Solution, SpyFu has introduced a study tool called Nacho Analytics, which offers access to other sites’ web analytics. Through this stage, you can see segments, time-of-day traffic, and search-engine behaviour.
Keyword Advertisement History
You will be shown by keyword Ad Background, via colour coded bars, how often the Keyword appeared in a domain’s PPC campaign along with any modifications in the ad copy (all of which may be exported into excel). It goes back to 2006 via the Bonus History Button and reveals a year’s worth of information.
So it’s fairly straightforward, and that’s what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is only”here is the advertisement history of the keyword”, plain and simple. Normally, if you find a key word being advertised on by a PPC advertiser that is fantastic consistent then it’s possible to look to employ that advertisement copy technique to some market of that bigger keyword. If I were advertisements for”hotels in Oklahoma” I would pay attention to what ad copy has been successful, over time, for that main/core key word”resorts”.
Domain Ad History
Domain Ad History Is like Keyword Ad History except it reveals the History of a domain.
This instrument is useful in Taking a Look Your opponents (or larger players in your market ) and which ones that they tried and left (which may be ones for you to avoid from the gate). All this presumes the domain you’re currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses word relationships, Publicly accessible keyword information, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you enter. You can also filter search volume, by CPC as you can see, and you can exclude keywords.
For me, I prefer to use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive search instrument versus a keyword search tool. Keyword Ideas
Pricing and Strategies
As I said, SpyFu’s Basic plan starts at $33 per Month when billed yearly (roughly $39 month-to-month). Though, contrary to other tools within this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search success. All programs have an infinite number of domain, key word collection, backlink, and competitor/domain comparison search results combined with data export. The performance you get with SpyFu for your cost is a significant element in why we gave it an Editors’ Choice, and the boundless search volumes make the instrument even more attractive for keyword study that is ad hoc.
That is not to say SpyFu does not cap anything. The Basic Program gives you a potential of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed yearly ) bumps contacts and leads to 500 and per week monitored keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team program (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has slashed its pricing since our initial review, which makes it even more attractive to SMBs.
I find their tools useful for research that is aggressive. I do not use Their Keyword Smart Search that They give (in a straightforward fashion) at the price points they give is quite A combination that is nice. SpyFu makes its way into my toolbox on just about Every project. Keyword Ideas