Introduction Keyword Keyword Research Tool
SpyFu is one of the more feature rich tools, but has the Least appealing interface out there. SpyFu offers SEO and PPC spy tool choices . Keyword Keyword Research Tool
Keyword Search and User Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can perform across the spectrum of SEO tooling, but for this particular review we’re focusing on its ad hoc lookup capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Direction capabilities and recommendations are built in throughout SpyFu, but I began from the Keyword Research tab.
When I used exactly the Exact Same set of five Key words to see outcomes differed between every one of my competitors. Were electronic advertising pcmag, online shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that businesses might hunt for (such as publishers such as PCMag) as well as to find associated search results and vulnerable competitor websites.
I discovered that after running searches on my five test terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with how much money a keyword is worth. After hunting”digital advertising,” for instance, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to key word summary, related key words, advertiser background, ranking history, traffic, key word grouping, and SERP analysis. That is only for a single keyword revealing how SpyFu will arguably the most granular deep-dive research into key word data of the tools I tested.
Atop the results, SpyFu gave me not CPC for the Keyword, however a daily and monthly cost breakdown in addition to how many unique advertisers had emerged on the key word in the last year. I got the same level of price breakdown when I clicked on the Associated Keyword, which also enabled me to narrow results using a left-hand filter menu to a specific cost every day, daily search volume, difficulty score, and much more.
In the bottom of the results was that the SERP analysis. This broke down every URL in the search results page, however KWFinder and Moz Pro equally provide a more detailed breakdown in this respect. SpyFu focuses. Results like the Advertiser History graph, a lengthy list and complicated diagram of the advertisements appearing on this search page as time passes, was a bit too from the weeds for me as a newcomer SEO tool user. But for advertisers and marketers, SpyFu is a gold mine. Keyword Keyword Research Tool
With SpyFu Kombat you can look at overlapping and site key words For up to 3 sites. For the PPC version you may also find a graph which goes back over a period of a couple years demonstrating the overall amount of keywords being bid on by all three websites. You may also rollover the graph to see keywords specific to only two of those sites if you feel the 3rd site might not be doing as great a job (or vice versa) as 2 of those other sites. It is going to also show you that the PPC budgets of the websites as well as the amount of organic keywords rank in the top 50 results for said keyword.
When you click it will show you that the Key words in whatever bucket you click. You can see and download those keywords for your use. As you can see I am on the ads tab however, the options are similar when you click the organic tab (on the top box, the organic one on the bottom shows you total organic key words ).
Switching between the natural tab and the ppc tab (as well as the Total # of organic keywords + PPC ad budget should also give you a good notion of what of the bigger sites are more to the PPC or SEO side of things which can be a good barometer to check at if you chance to be focusing on a single place over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain name on the home page and also are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Ads vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at the way the site might break out parts of the main domain, maybe a fantastic place to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to complete Keyword Ad History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping keywords)
– Organic Competitors (with a link to overlapping key words )
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Related Concepts (based on semantic relationships)
– Categories Keyword Keyword Research Tool
Keyword Management and Reviews
Keyword management is baked in to SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with minimal search volume, CPC, difficulty score, and monthly price. These are SpyFu’s four main metrics where key word research is worried. On the left of the table are the keyword you’ve researched and grouped yourself, or high keyword class tips from SpyFu. On the top right of the desk you can subsequently add chosen keywords for lists, or export your selected keyword within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is much like SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. This is also where SpyFu makes its deep connection between SEO and customer relationship management (CRM). From the List Builder tab, there is a Top Lists section with targeted lists of domain names and key words like”Domains That Spend the Most On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, internet affiliate marketing, email marketing, and internet shopping cart are some of the options.
Alongside Leading Lists, there’s a dedicated Business Leads tab. This acts the same way as a key word search: You enter businesses and key words, a place, and refine outcomes using filters such as AdWords budget and SEO clicks. The research then returns a list of leads with contact information that is available and that website’s monthly advertising budget that can be exported to your CRM or lead management system. I’d love to see SpyFu proceed a step farther with this and incorporate its SEO lead lists straight with a platform such as Salesforce$75.00 in salesforce.com, but this instrument is currently ahead of the curve. SEMrush includes a lead generation instrument, but that’s the closest comes to what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for keyword groups in countless industries. The templates can be downloaded by users in the SpyFu site and upload into an AdWords account.
The platform also includes deeper SEO campaign direction With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated key word study and rank monitoring within a campaign. My SpyFu is just accessible paid programs (not the free trial), but it allows you to set up multiple projects tracking grouped keywords plotted against SEO position, traffic worth, ROI, and numerous other metrics. All you need to do is open the My SpyFu menu and then add a new job. It’s the greatest and only case in this roundup of SEO-focused PM.
There’s also Keywords you’ve identified and begin tracking that keyword ranking changes and reports back together with domain rankings. Utilizing the tab, I was able to prepare custom SEO reports in a few simple steps: Enter a domain name then choose whether or not to run a report on SpyFu’s suggested domain key words or custom key words. I entered my five custom keywords in a field, picked up to five opponents’ URLs, and then was given the option to run a report or a report.
That sort of aggressive analysis is just another area in which SpyFu stands outside, as it also includes a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the tool built an interactive data visualization that showed where the top keywords of PCMag overlapped with our opponents. There is also what SpyFu calls for a”keyword universe,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature which will help unearth ways to acquire an SEO edge. Keyword Keyword Research Tool
With the SEO functionality of its product, SpyFu has introduced a study tool named Nacho Analytics, which offers access to different sites’ web analytics. Through this stage, you can see search-engine behaviour traffic, and segments.
Keyword Advertisement History
Advertisement History will show you, via coded bars, how frequently the Key words appeared in a domain PPC campaign along with any changes in the advertisement copy (all of which may be exported into excel). It shows a year’s worth of information and extends back to 2006 via the Bonus History Button.
So it’s fairly straightforward, which is what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here’s the advertisement history of the key word”, plain and simple. Typically, if you find a keyword being advertised on by a PPC advertiser that is fantastic consistent then you can look to apply that advertisement copy technique to some niche market of that keyword. If I were advertising for”hotels in Oklahoma” I might listen to that which ad copy was successful, over time, for this main/core keyword”resorts”.
Domain Advertisement History
Except it shows the domain Ad History Is like Keyword Advertisement History History of a particular domain.
This instrument is useful in looking at keywords that have been successful for Your opponents (or larger players in your market ) and which ones that they tried and abandoned (which may be ones that you prevent out of the gate). All this assumes the domain you are currently researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes word relationships, Publicly accessible keyword data, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you input. You could filter look volume, by CPC as you can see, and you might also exclude key words.
For me personally, I would rather use the PPC keywords as well as the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive research instrument versus a keyword research tool. Keyword Keyword Research Tool
Pricing and Plans
As I just said, SpyFu’s Fundamental plan begins at $33 each Month when billed yearly (or $39 month-to-month). Though, contrary to other tools in this SEO tool review roundup, such as Moz Guru and KWFinder$12.00 at KWFinder, SpyFu does not cost by search success. All plans have an infinite number of comparison search results , keyword, keyword collection, backlink, and domain combined with unlimited data export. The functionality that you get with SpyFu for your cost is an important factor in the reason we gave it an Editors’ Choice, along with the search volumes make the instrument much more appealing for ad hoc study that is keyword.
That is not to mention SpyFu doesn’t cap anything. The Basic Plan provides you a capacity of 250 sales leads and domain contacts, along with 5,000 weekly tracked keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed yearly ) bumps contacts and leads to 500 and per week tracked keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the firm has slashed its pricing.
I find that their tools pretty helpful for aggressive search. I don’t use Their own Keyword Smart Search that They give (in a straightforward fashion) at the price points that they give is quite A wonderful combination. SpyFu makes its way into my toolbox on just about Each project. Keyword Keyword Research Tool