Background Keyword List Generator
SpyFu is among the feature rich tools, but has the Least appealing interface out there. SpyFu offers SEO and PPC spy tool options . Keyword List Generator
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do across the spectrum of SEO tooling, but with this review we’re focusing on its ad hoc research capabilities. When a company is seeking to identifying the best possible search engine results pages (SERP) to aim having an optimization strategy, keyword-driven investigation is your legwork to get pages to rank higher. Management capacities and recommendations are built in during SpyFu, however I started in the Keyword Research tab.
When I used exactly the same set of five Keywords to see outcomes differed between every one of my opponents. Were digital advertising, pcmag, online shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real world terms that companies might hunt for (such as publishers such as PCMag) and to discover related search results and vulnerable competitor websites.
I discovered that after running searches on my five evaluation terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more obvious correlation with how much cash a keyword could be worth. After searching”digital marketing,” for instance, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to key word summary, related keywords, advertiser background, ranking history, traffic, key word grouping, and SERP analysis. That is only for a single keyword question, revealing SpyFu will arguably the most granular investigation into data of the tools I analyzed.
Atop the results, SpyFu gave me not only CPC for the Keyword, but a daily and monthly cost breakdown as well as the number of unique advertisers had appeared on the keyword in the past year. I received the exact same level of price breakdown when I clicked on the Related Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a specific cost per day, daily search volume, difficulty rating, and more.
In the bottom of the keyword results was the SERP analysis. This broke down each URL in the search results page, even however KWFinder and Moz Guru equally offer a much more comprehensive breakdown in this respect. SpyFu targets monthly price, which might or might not be important to your small business. Results like the Advertiser History graph, a long list and complicated diagram of the advertisements appearing on that search page as time passes, was a bit too in the weeds for me as a newcomer SEO instrument user. However, for digital marketers and advertisers, SpyFu can be a gold mine. Keyword List Generator
With SpyFu Kombat you can look at overlapping and website key words To get up to 3 websites. For the PPC version you may also see a chart which goes over a span of a couple years demonstrating the general number of key words being bid on by all three websites. You can also rollover the graph to see key words specific to just two of the websites if you feel the 3rd site may not be doing as great a job (or vice versa) as two of the other sites. It will also show you that the PPC budgets of the sites in addition to the number of organic keywords rank in the top 50 results for keyword.
When you click on an area of the circle chart it will show you the Keywords in whatever bucket you click, towards the right of this graph. It is possible to see and download those key words for your use. As you can see I am on the ads tab but the options are comparable once you click on the natural tab (on the top box, the organic one at the underside shows you total organic keywords).
Switching between the natural tab along with the ppc tab (as well as the Overall # of organic search phrases + PPC ad budget should also give you a good idea of which of the larger sites are more into the PPC or SEO side of things which can be a fantastic barometer to look at if you chance to be concentrating on a single place over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain on the home page and are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Advertising vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at how a website might split parts of the main domain, perhaps a good spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad History (links through to full Keyword Ad History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (with a URL to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Keyword List Generator
Keyword Management and Reviews
Keyword management is baked in to SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with monthly search volume, CPC, difficulty rating, and monthly price. These are SpyFu’s four main metrics where keyword research is concerned. On the left of this table are the keyword you’ve researched and grouped yourself, or top keyword group suggestions from SpyFu. On the top right of this desk you can subsequently add chosen key words to lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 in SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its profound connection between SEO and customer relationship management (CRM). In the List Builder tab, there is a Best Lists section with concentrated lists of domains and keywords like”Domains That Pay the maximum On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are some of the choices.
Next to Top Lists, there is a dedicated Business Leads tab. This essentially acts exactly the same way as a search: You enter businesses and keywords, a location, and refine results using filters like AdWords budget and SEO clicks. The research returns a list of URL leads with this site ad budget and contact information that is accessible that may then be exported to your CRM or direct management system. I’d like to see SpyFu go a step farther with this and integrate its own SEO lead lists straight with a platform like Salesforce$75.00 in salesforce.com, but this instrument is already ahead of the curve. SEMrush includes a lead generation tool, but that is the closest comes to what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are key word . Users may download the templates in the SpyFu site and then upload to a AdWords account.
The system also includes deeper SEO campaign management With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for tackling integrated key word study and rank tracking in a campaign. My SpyFu is just available in paid plans (not the free trial), but it lets you set up multiple projects tracking grouped keywords plotted against SEO position, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and then include a new project. It’s the only and greatest case in this roundup of SEO-focused PM.
There is also Keywords you’ve identified and begin monitoring that reports back together with weekly domain rankings and keyword ranking changes. I was also able to prepare custom SEO reports in a few straightforward measures: Enter a domain name and choose if to run a report on SpyFu’s suggested custom key words or domain keywords. I entered my five habit key words chose up to five opponents’ URLs, and then was given the choice to run a one-off report or a monthly report.
That sort of aggressive analysis is another area where SpyFu stands outside, since it also includes a tool called”Kombat” that is available in the SEO and PPC Research tabs. In the domain of PCMag, I typed in Kombat and the tool built an interactive information visualization that showed where the top key words of PCMag overlapped with our opponents. There is also what SpyFu calls a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks for core keywords and advocated keywords. This research breakdown is another feature which will help unearth ways for you to gain an SEO edge. Keyword List Generator
Along with the SEO functionality of its product, SpyFu has introduced a research tool called Nacho Analytics, which offers access to other sites’ web analytics. Through this stage, you can see time-of-day visitors segments, and search-engine behaviour.
Keyword Advertisement History
You will be shown by Ad Background, through color coded bars often the Key words appeared in a domain’s PPC campaign alongside any modifications in the ad copy (all of which may be exported to excel). It reveals a year’s worth of information up front and extends back to 2006 via the Bonus History Button.
So it is pretty straightforward, and that’s exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s just”here is the advertisement history of this key word”, plain and simple. Normally, if you find a key word being advertised on by a PPC advertiser that is good consistent it’s possible to look to apply that ad copy technique to a market of that keyword that is larger. If I were advertising for”hotels in Oklahoma” I would pay attention to what ad copy has been successful, as time passes, for this main/core keyword”hotels”.
Domain Ad History
Domain Ad History Is like Keyword Ad History except it shows the History of a specific domainname.
This tool is useful in Taking a Look Your opponents (or larger players in your market ) and which ones that they attempted and left (which could be ones for you to prevent from the gate). All this assumes the domain you are exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses term relationships, Publicly accessible keyword information, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you could also filter search volume, from CPC, and you can also exclude key words.
For me, I prefer to use the PPC keywords and the Organic key words found In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when used as a competitive search instrument versus a keyword research tool. Keyword List Generator
Pricing and Plans
As I just mentioned, SpyFu’s Basic plan begins at $33 per Month when billed yearly (roughly $39 month-to-month). Though, unlike other tools in this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search results. All programs come with an infinite number of competitor/domain comparison search results , keyword group, backlink, and domain combined with unlimited data export. The performance you get with SpyFu for your cost is a significant element in why we gave it an Editors’ Choice, along with the boundless search volumes make the tool much more attractive for research that is ad hoc.
That is not to mention SpyFu does not cap anything. The Fundamental Program provides you a potential of 250 sales leads and domain name contacts, along with 5,000 weekly monitored keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed annually) bumps leads and contacts to 500 and weekly tracked keyword positions to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. The company has slashed its pricing since our inspection, which makes it all the more attractive to SMBs.
I find that their tools helpful for search. I don’t use Their own Keyword Smart Search which They give (in a straightforward fashion) at the price points they provide is quite A wonderful combination. SpyFu makes its way Every project. Keyword List Generator