Background Keyword List
SpyFu is among the more feature rich tools, but has the Least appealing interface out there. SpyFu offers SEO and PPC spy tool choices . Keyword List
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is a lot SpyFu can do throughout the spectrum of SEO tooling, but with this particular review we are focusing on its ad hoc keyword research capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Management capacities and recommendations are built in throughout SpyFu, however I started in the Keyword Research tab.
When testing each instrument, I used the Exact Same set of five Keywords to observe results differed between every one of my opponents. The five keywords I used were pcmag, electronic marketing, internet shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that businesses might search for (including publishers like PCMag) and to discover related search results and vulnerable competitor websites.
I discovered that, after conducting searches on my five evaluation terms SpyFu produces and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with how much cash a key word could be worth. After hunting”digital advertising,” for instance, a separate navigation bar appeared across the top of the results page further breaking down the search results. You can then drill down to key word overview, related keywords, advertiser background, status background, backlinks, keyword group, and SERP analysis. That is only for one keyword revealing SpyFu does arguably the most granular deep-dive investigation into keyword data of the tools I analyzed.
Atop the main results, SpyFu gave me not CPC for the Key word, but a daily and yearly cost breakdown in addition to how many unique advertisers had emerged on the key word in the last year. I got the exact same level of price breakdown once I clicked on the Associated Keywords tab, which also enabled me to narrow results employing a left-hand filter menu to a specific price per day, daily search volume, difficulty score, and much more.
In the bottom of the key word results was that the SERP analysis. This broke down each URL from the search results page, even however KWFinder and Moz Guru equally provide a much more comprehensive breakdown in this respect. SpyFu targets monthly cost, which might or might not be important to your small business. Results like the Advertiser History chart, a long list and complex diagram of the ads appearing on this search page as time passes, was a bit too in the weeds for me as a newcomer SEO instrument user. However, for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Keyword List
With SpyFu Kombat you can look at overlapping and site Certain keywords For up to 3 websites. For the PPC version you may also find a graph which goes back over a span of a few years showing the overall amount of key words being bid on by all 3 sites. You can also rollover the graph to see keywords specific to just two of the sites if you feel the 3rd site may not be doing as good a job (or vice versa) as two of those other websites. It will also show you the PPC budgets of those sites as well as the number of organic keywords rank in the top 50 results for keyword.
When you click on an area of the circle graph it will show you that the Key words in whatever bucket you click, towards the right of this chart. It is possible to see and download those key words for your use. As you can see I’m on the ads tab but the options are comparable when you click the natural tab (on the top box, the organic one at the bottom shows you total organic keywords).
Switching between the organic tab along with the ppc tab (as well as the Overall # of organic search phrases + PPC advertisement budget should also give you a good notion of what of the larger sites are more to the PPC or SEO aspect of things which can be a good barometer to check in if you happen to be focusing on one place on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you input one domain name on the home page and are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at how a website might split parts of the main domain, perhaps a fantastic spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to full Keyword Ad History instrument )
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (using a URL to overlapping keywords)
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Price Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Associated Concepts (based on semantic relationships)
– Categories Keyword List
Keyword Management and Reports
Keyword management is baked into SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using monthly search volume, CPC, difficulty rating, and monthly cost. All these are SpyFu’s four main metrics where keyword research is concerned. On the left of the desk are either the keyword you’ve researched and grouped yourself, or top keyword group tips from SpyFu. At the top right of this desk you can then add selected keywords to lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its deep connection between SEO and client relationship management (CRM). From the List Builder tab, there’s a Top Lists section with targeted lists of domains and keywords like”Assets Which Pay the maximum On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are a few of the options.
Next to Top Lists, there’s a dedicated Company Leads tab. This basically acts exactly the exact same manner as a key word search: You enter a place, keywords and businesses, and refine results using filters such as AdWords budget and SEO clicks. The research then returns a list of leads with the monthly ad budget and available contact information that can be exported to your CRM or direct management system of that site. I’d like to view SpyFu go a step farther with this and incorporate its own SEO lead lists directly with a platform such as Salesforce$75.00 in salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a beta lead generation instrument, but that’s the closest comes to exactly what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups that are key word in hundreds of businesses. Users may download the templates in the SpyFu site and upload into an AdWords account.
The system also includes SEO campaign direction With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword study and rank tracking in a campaign. My SpyFu is just available in paid programs (not the free trial), but it allows you to install multiple projects tracking grouped keywords plotted against SEO position, traffic worth, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and then add a new job. It is the only and greatest case in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you take You ‘ve identified and start ongoing monitoring that reports back together with weekly domain positions and keyword position changes. I was able to prepare custom SEO reports in a few simple measures: Enter a domain name and choose if to run a document on SpyFu’s suggested domain keywords or custom key words. I entered my five habit key words in a field, chose up to five competitors’ URLs, and then was given the option to run either a one-off report or a report.
That Type of aggressive analysis is just another area in which SpyFu stands outside, as it also has a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the tool built an interactive data visualization which showed where PCMag’s top keywords overlapped with our opponents. There is also what SpyFu calls for a”key word universe,” list CPC, CTR, monthly price, and monthly clicks for core keywords and recommended keywords. This study breakdown is just another feature which will help unearth ways to gain an SEO advantage. Keyword List
Along with the SEO functionality of its primary Solution, SpyFu has introduced a study tool called Nacho Analytics, which provides access to the web analytics of other sites. Through this platform, you can view sections traffic, and on-page behavior.
Keyword Ad History
Keyword Ad Background will show you, through coded bars, how often the Keyword appeared in a domain’s PPC campaign along with any modifications in the ad copy (all of which may be exported to excel). It shows that a year’s worth of information and goes back to 2006 via the Bonus History Button.
So it is fairly straightforward, and that’s exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here’s the advertisement history of the key word”, plain and simple. Normally, if you find a keyword being promoted on by a fantastic PPC advertiser consistent it’s possible to look to apply that advertisement copy technique to some market of the keyword. If I were advertisements for”resorts in Oklahoma” I would pay attention to that which ad copy has been successful, as time passes, for this main/core keyword”hotels”.
Domain Advertisement History
Except it shows the, domain Ad History is similar to Keyword Ad History Keyword history of a specific domainname.
This tool is useful in looking Your opponents (or larger players in your market ) and which ones they tried and left (which could be ones that you avoid from the gate). All this presumes the domain you’re currently exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes word relationships, Publicly available keyword information, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you enter. As you can see, you could filter look volume, from CPC, and you can exclude key words.
For me personally, I would rather use the PPC keywords as well as the Organic key words found In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a competitive research tool versus a keyword search tool. Keyword List
Pricing and Strategies
Since I just said, SpyFu’s Basic plan starts at $33 each Month when billed annually (or $39 month-to-month). Though, unlike other tools in this SEO tool inspection roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t cost by search success. All programs come with an unlimited number of key word, keyword group domain, backlink, and competitor/domain comparison search results combined with boundless data export. The performance you receive with SpyFu for the price is an important element in the reason we gave it an Editors’ Choice, and the boundless search volumes make the instrument even more appealing for keyword research that is ad hoc.
That is not to say SpyFu does not cap anything. The Basic Program gives you a capacity of 250 sales leads and domain name contacts, along with 5,000 weekly tracked keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert program (also $58 a month when billed yearly ) bumps leads and contacts to 500 and per week monitored keyword positions to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the firm has slashed on its pricing since our original inspection, making it attractive to SMBs.
I find that their tools pretty useful for research that is competitive. I don’t use Their Keyword Smart Search explained above but the number of data that They give (in a simple fashion) in the price points they give is quite A combination that is wonderful. SpyFu makes its way into my toolbox on just about Each project. Keyword List