Intro Keyword Logo
SpyFu is one of the more feature rich tools, but probably has the Least appealing interface on the market. SpyFu offers SEO and PPC spy application options . Keyword Logo
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do across the spectrum of SEO tooling, but with this particular review we are focusing mostly on its ad hoc keyword lookup capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Management capacities and keyword recommendations are built in during SpyFu, but I began in the Keyword Research tab.
When testing each tool, I used the same set of five Key words to observe how results differed between every one of my opponents. The five keywords that I used were IT consultant , digital advertising, internet shopping, pcmag, and small business accounting. I chose this mixture to simulate real-world terms that businesses might search for (including publishers such as PCMag) as well as to discover associated search results and vulnerable competition sites.
I discovered that, after conducting searches in my five evaluation terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and keyword difficulty, SpyFu draws a far more obvious correlation with exactly how much cash a key word is worth. After searching”digital marketing,” for instance, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into keyword overview, related keywords, advertiser background, ranking history, backlinks, keyword group, and SERP analysis. That’s just for a single key word question, showing SpyFu will arguably the most granular research into key word data of the tools I tested.
Atop the main results, SpyFu gave me not just CPC for the Key word, but a daily and yearly cost breakdown as well as the number of unique advertisers had appeared on the key word in the past year. I got the same level of price breakdown when I clicked on the Associated Keyword, which also allowed me to narrow results employing a left-hand filter menu to a specific cost per day, daily investigation volume, difficulty rating, and much more.
At the bottom of the results that are keyword was the SERP analysis. This broke down every URL in the search results page, though KWFinder and Moz Pro both offer a much more detailed breakdown in this regard. SpyFu focuses. Results like the Advertiser History graph, a long list and complicated diagram of the advertisements appearing on this search page over time, was a bit too from the weeds for me as a newcomer SEO instrument user. However, for advertisers and digital marketers, SpyFu is a gold mine. Keyword Logo
With SpyFu Kombat you can look at overlapping and site Certain key words For up to 3 websites. For the PPC version you can also find a chart which goes back over a span of a couple years demonstrating the general number of key words being bid on by all three websites. You can also rollover the graph to find key words specific to just 2 of those websites if you are feeling the 3rd site may not be doing as great a job (or vice versa) as two of the other websites. It is going to also show you the PPC budgets of the websites in addition to the number of organic keywords rank in the top 50 results for keyword.
When you click on an area of the circle graph it will show you the Key words in whatever bucket you click. It is possible to see and download those keywords for your use. As you can see I’m on the advertisements tab but the options are comparable when you click the natural tab (on the top box, the natural one at the underside shows you complete organic keywords).
Switching between the organic tab and the ppc tab (as well as the Overall # of organic keywords + PPC ad budget must also give you a good idea of what of the bigger sites are more to the PPC or SEO aspect of things that may be a good barometer to check in if you chance to be concentrating on one place over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you input one domain on the home page and also are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (useful for looking at the way the site might split parts of the principal domain, perhaps a good spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to complete Keyword Advertisement History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (using a URL to overlapping key words )
The data can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Keyword Logo
Keyword Management and Reports
Keyword direction is baked in to SpyFu throughout the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for both SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table using minimal search volume, CPC, difficulty rating, and monthly price. All these are SpyFu’s four chief metrics where key word research is concerned. On the left of the desk are either the key words you have researched and grouped yourself, or top keyword group tips from SpyFu. At the top right of this table you can subsequently add selected key words for lists, or export your selected key words within an Microsoft Excel file, CSV, or PDF. This basic keyword category performance is similar to SEMrush$99.95 in SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its deep link between SEO and client relationship management (CRM). In the List Builder tab, there’s a Top Lists segment with concentrated lists of domains and key words like”Assets Which Spend the maximum On AdWords,” keywords with the maximum CPC. There is also a list of the most expensive keywords, which you can then filter by state, business, or a particular web-based technology: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are a few of the choices.
Next to Leading Lists, there is a dedicated Company Leads tab. This basically acts exactly the same manner You enter businesses and keywords, a place, and refine outcomes using filters like AdWords budget and SEO clicks. The research returns a list of leads with contact information that is available and that site’s monthly advertising budget that may be exported into your CRM or lead management system. I’d like to see SpyFu go a step further with this and incorporate its own SEO lead lists straight with a stage like Salesforce$75.00 at salesforce.com, but the instrument is already ahead of the curve. SEMrush includes a lead generation instrument, but that’s the closest any additional optimization merchandise that I tested comes to what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups . Users can download the templates from the SpyFu website and then upload to a AdWords account.
The system also includes deeper SEO campaign management With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated key word study and rank monitoring in a campaign. My SpyFu is just accessible paid programs (not the free trial), but it lets you install multiple jobs tracking grouped key words plotted against SEO rank, traffic worth, ROI, and a number of different metrics. All you have to do is open the My SpyFu menu and include a new project. It’s the only and greatest example in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you choose You ‘ve identified and begin continuing monitoring that keyword ranking changes and reports back with weekly domain positions. Utilizing the tab, I was also able to set up custom SEO reports in a few straightforward measures: Enter a domain name and then choose whether or not to conduct a document on SpyFu’s suggested custom keywords or domain keywords. I entered my five custom key words picked up to five competitors’ URLs, and then was given the choice to run a one time report or a report.
That Type of analysis is just another area where SpyFu stands out, since it also includes a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the instrument built an interactive data visualization which showed where PCMag keywords overlapped with our competitors. There’s also what SpyFu calls for a”keyword world,” list CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This study breakdown is another feature which helps ways for you to gain an SEO advantage. Keyword Logo
With the SEO functionality of its product, SpyFu has introduced a research tool named Nacho Analytics, which provides access to different sites’ internet analytics. Through this stage, you can view time-of-day visitors, sections, and behavior.
Keyword Ad History
You will be shown by keyword Ad History, through coded bars, how frequently the Keyword appeared in a domain’s PPC campaign along with any modifications in the ad copy (all of which can be exported to excel). It reveals that a year’s worth of data and goes back to 2006 through the Bonus History Button.
So it’s pretty straightforward, and that’s what I like about SpyFu Tools. No more over-reliance on”in-house metrics” it is only”here is the ad history of the key word”, plain and simple. If you see a keyword being promoted on by a fantastic PPC advertiser persistent you can look to apply that ad copy technique to some market of the bigger keyword. If I had been advertisements for”hotels in Oklahoma” I would listen to that which ad copy was successful, over time, for that main/core key word”hotels”.
Domain Ad History
Except it reveals the domain Ad History is similar to Keyword Advertisement History Keyword history of a specific domainname.
This tool is useful in Taking a Look at keywords Which Have Been successful for Your opponents (or bigger players in your market ) and which ones they attempted and abandoned (which may be ones that you prevent out of the gate). All this assumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic word relationships, Publicly available keyword data, and PPC campaign data to return a list of keywords associated with the keyword(s) (up to 10) you input. You can also filter from CPC, search volume as you can see, and you can exclude key words.
For me, I would rather use the PPC keywords as well as the Organic keywords found In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a competitive research tool versus a search tool. Keyword Logo
Pricing and Plans
As I just mentioned, SpyFu’s Fundamental plan begins at $33 per Month when billed yearly (or $39 per month ). Though, contrary to other tools within this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not price by search success. All plans come with an infinite number of competitor/domain comparison search results name, keyword group, backlink, and domain name along with unlimited data export. The functionality you receive with SpyFu for your cost is an important factor in the reason we gave it an Editors’ Choice, and the search volumes make the instrument much more attractive for ad hoc research that is keyword.
That’s not to mention SpyFu does not cap anything. The Fundamental Plan gives you a potential of 250 sales leads and domain contacts, along with 5,000 weekly monitored keyword positions, together with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed annually) lumps contacts and leads to 500 and per week tracked keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has added a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the firm has actually slashed its pricing.
I find their tools helpful for aggressive research. I do not use Their Keyword Smart Search which They give (in a simple fashion) at the price points that they give is quite A wonderful combination. SpyFu makes its way Each project. Keyword Logo