Intro Keyword Lookup
SpyFu is one of the feature rich tools, but has the Attractive interface on the market. SpyFu provides SEO and PPC spy tool options along with their very own search tool. Keyword Lookup
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do throughout the spectrum of SEO tooling, but for this review we’re focusing on its own ad hoc lookup capabilities. When a business is looking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven investigation is your legwork to get pages to rank higher. Recommendations and management capacities are built in during SpyFu, however I started in the Keyword Research tab.
When testing each tool, I used exactly the Exact Same set of five Key words to observe how outcomes differed between each of my opponents. The five keywords that I used were digital marketing, pcmag, internet shopping, IT consultant, and small business accounting. I chose this combination to simulate real-world terms that businesses might hunt for (including publishers such as PCMag) as well as to find related search results and vulnerable competition sites.
I found that, after conducting searches on my five evaluation terms SpyFu creates and structures its keyword results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 in Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Name Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with how much money a key word is worth. After searching”digital advertising,” for instance, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into keyword summary, related key words, advertiser history, status background, backlinks, keyword grouping, and SERP analysis. That is just for a single key word revealing SpyFu will arguably the most granular research into keyword data of the tools I tested.
Atop the results, SpyFu gave me not just CPC for the Keyword, however a daily and yearly cost breakdown as well as how many unique advertisers had emerged on the keyword in the past year. I got the same degree of price breakdown once I clicked on the Related Keywords tab, which also enabled me to narrow results using a left-hand filter menu to a specific cost per day, daily investigation volume, difficulty score, and more.
In the bottom of the results was that the SERP analysis. This broke down each URL from the search results page, though KWFinder and Moz Guru equally offer a much more comprehensive breakdown in this respect. SpyFu focuses on monthly cost, which may or might not be significant to your small business. Results like the Advertiser History chart, a lengthy list and complex diagram of the ads appearing on that search page as time passes, was a bit too from the weeds for me as a newcomer SEO instrument user. However, for digital entrepreneurs and entrepreneurs, SpyFu is a gold mine. Keyword Lookup
With SpyFu Kombat you can look at overlapping and site key words To get up to 3 sites. For your PPC version you can also find a graph which goes over a span of a couple years demonstrating the overall amount of keywords being bid on by all 3 websites. You may also rollover the graph to find key words specific to only 2 of the websites if you are feeling the 3rd site might not be doing as good a job (or vice versa) as two of those other sites. It will also show you that the PPC budgets of the websites in addition to the number of organic keywords ranking in the top 50 results for said keyword.
When you click it will show you the Key words in whatever bucket you click, to the right of this chart. It is possible to view and download those key words for your use. As you can see I’m on the advertisements tab however, the options are similar when you click the organic tab (on the top box, the natural one on the underside shows you complete organic key words ).
Switching between the organic tab and the ppc tab (also as the Overall # of organic search phrases + PPC advertisement budget should also give you an notion of which of the bigger sites are more to the PPC or SEO aspect of things which can be a good barometer to check at if you chance to be concentrating on one place on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain name on the home page and are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the website might split parts of the main domain, perhaps a fantastic spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to complete Keyword Advertisement History tool)
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (with a URL to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Total Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Associated Concepts (according to semantic relationships)
– Categories Keyword Lookup
Keyword Management and Reviews
Keyword management is baked in to SpyFu throughout the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find options from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with minimal search volume, CPC, problem score, and monthly cost. These are SpyFu’s four chief metrics where keyword research is concerned. On the left of this desk are the key words you’ve researched and booted yourself, or top keyword group suggestions from SpyFu. At the top right of this table you can then add selected keywords to lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s keyword management abilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu makes its profound link between SEO and customer relationship management (CRM). In the List Builder tab, there’s a Best Lists segment with concentrated lists of domains and keywords like”Domains That Pay the Most On AdWords,” keywords with the maximum CPC. There’s also a list of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technologies: Ad buying platform, internet affiliate marketing, email marketing, and online shopping cart are a few of the options.
Alongside Top Lists, there is a dedicated Business Leads tab. This acts the exact same way You enter key words and industries, a location, and refine outcomes using filters such as AdWords budget and SEO clicks. The research returns a list of leads with that site’s monthly ad budget and accessible contact information that may subsequently be exported into your CRM or direct management system. I’d like to see SpyFu go a step farther with this and integrate its SEO lead lists directly with a platform such as Salesforce$75.00 in salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a lead generation instrument, but that is the closest any other optimization merchandise I tested comes to what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates consist of prewritten advertisements for groups . The templates can be downloaded by users from the SpyFu site and upload into an AdWords account.
The system also includes SEO campaign direction With its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature within the SEO platform for tackling integrated keyword study and rank tracking within a campaign. My SpyFu is just accessible paid programs (not the free trial), but it allows you to install multiple projects tracking grouped key words plotted against SEO position, traffic worth, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and add a new job. It’s the only and greatest example in this roundup of built-in, SEO-focused PM.
There is also Keywords you’ve identified and start continuing monitoring that reports back with weekly domain rankings and keyword ranking changes. Utilizing the webpage, I was able to set up custom SEO reports in a few straightforward measures: Enter a domain name then choose whether or not to run a report on SpyFu’s suggested domain key words or custom keywords. I entered my five habit key words chose up to five competitors’ URLs, then was given the choice to run a one time report or a recurring report.
That sort of analysis is another area in which SpyFu stands out, as it also includes a tool called”Kombat” that’s offered in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain along with the tool built an interactive data visualization that showed where PCMag keywords overlapped with our opponents. There is also what SpyFu calls a”key word world,” listing CPC, CTR, monthly cost, and monthly clicks for core keywords and advocated keywords. This research breakdown is another feature that helps unearth ways to acquire an SEO advantage. Keyword Lookup
Together with the SEO performance of its Solution, SpyFu has introduced a research tool called Nacho Analytics, which provides access to the internet analytics of different sites. Through this stage, you can see behavior traffic, and sections.
Keyword Advertisement History
You will be shown by Advertisement Background, through colour coded bars, how frequently the Key words appeared in a domain’s PPC campaign alongside any modifications in the advertisement copy (all of which may be exported into excel). It shows that a year’s worth of information up front and extends back to 2006 via the Bonus History Button.
So it is fairly straightforward, which is what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it’s only”here’s the ad history of the keyword”, plain and simple. Normally, if you find a key word being promoted on by a PPC advertiser that is fantastic consistent then you can look to employ that advertisement copy technique to some market of that keyword. If I had been advertisements for”hotels in Oklahoma” I might pay attention to that which ad copy has been successful, over time, for that main/core key word”resorts”.
Domain Ad History
Except it reveals the, domain Ad History is similar to Keyword Ad History Key word history of a domainname.
This instrument is useful in Taking a Look Your competitors (or bigger players in your niche) and which ones that they tried and left (which may be ones that you prevent out of the gate). All of this assumes the domain you’re currently exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses word connections, Publicly available keyword information, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you enter. You can filter from CPC, look volume, as you can see, and you can exclude key words.
For me personally, I would rather use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when used as a research tool versus a search tool. Keyword Lookup
Pricing and Strategies
As I just said, SpyFu’s Basic plan begins at $33 per Month when billed annually (roughly $39 month-to-month). Though, contrary to other tools within this SEO tool review roundup, such as Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search results. All programs come with an unlimited number of key word, keyword group domain name, backlink, and competitor/domain comparison search results along with data export. The functionality you get with SpyFu for your price is an important factor in why we gave it an Editors’ Choice, along with the search volumes make the instrument even more appealing for study that is keyword that is ad hoc.
That is not to say SpyFu doesn’t cap anything. The Basic Program gives you a potential of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword positions, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed yearly ) lumps contacts and leads to 500 and weekly tracked keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the firm has really slashed its pricing because our original inspection, making it all the more attractive to SMBs.
I find their tools helpful for competitive research. I do not use Their Keyword Smart Search as described above but the amount of data that They give (in a simple fashion) in the price points they give is quite A combination that is wonderful. SpyFu makes its way Each project. Keyword Lookup