Background Keyword Monitoring Tool
SpyFu is one of the more feature rich tools, but probably has the Attractive interface out there. SpyFu provides SEO and PPC spy tool options alongside their very own keyword research tool. Keyword Monitoring Tool
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can perform across the spectrum of SEO tooling, but for this review we are focusing primarily on its ad hoc keyword research capacities. When a company is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven investigation is the legwork to get pages to rank higher. Keyword recommendations and management capacities are built in throughout SpyFu, however I started from the Keyword Research tab.
When I used the same set of five Key words to see results differed between each of my competitors. Were internet shopping , electronic advertising, pcmag, IT consultant, and small business accounting. I chose this mixture to simulate real world terms that businesses might search for (including publishers such as PCMag) as well as to discover related search results and vulnerable competitor sites.
After conducting searches on my five test terms, I discovered that SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated key words with Page Authority (PA) and Domain Name Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu brings a far more apparent correlation with how much money a key word could be worth. After hunting”digital marketing,” for example, a separate navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down to key word summary, related keywords, advertiser background, ranking history, traffic, key word grouping, and SERP analysis. That’s just for one keyword revealing how SpyFu will arguably the most granular investigation into data of all the tools I analyzed.
Atop the results, SpyFu gave me not only CPC for the Key word, however a daily and yearly cost breakdown in addition to how many unique advertisers had emerged on the key word in the last year. I received exactly the exact same level of cost breakdown when I clicked on the Related Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a particular cost every day, daily investigation volume, difficulty score, and much more.
In the bottom of the results was that the SERP analysis. This broke down every URL in the search results page, though KWFinder and Moz Guru equally offer a much more comprehensive breakdown in this regard. SpyFu focuses on price, which may or might not be important to your business. Results like the Advertiser History chart, a lengthy list and complicated diagram of the ads appearing on this search page over time, was somewhat too from the weeds for me as a novice SEO tool user. However, for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Keyword Monitoring Tool
With SpyFu Kombat you can look at overlapping and website keywords To get up to 3 websites. For the PPC version you can also find a graph which goes over a span of a few years showing that the general amount of keywords being bid on by all three websites. You can also rollover the chart to see key words specific to only 2 of those websites if you are feeling the 3rd website might not be doing as good a job (or vice versa) as two of those other sites. It will also show you the PPC budgets of those sites in addition to the amount of organic keywords rank in the top 50 results for keyword.
When you click it will show you that the Key words in whatever bucket you click. You can see and download those key words for your use. As you can see I’m on the advertisements tab however, the options are comparable when you click the organic tab (on the upper box, the organic one at the bottom shows you complete organic keywords).
Switching between the natural tab along with the ppc tab (also as the Total # of organic keywords + PPC ad budget should also give you a good idea of what of the larger sites are more to the PPC or SEO aspect of things that may be a fantastic barometer to look in if you chance to be focusing on a single place over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain on the home page and also are presented with a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Ranking of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (helpful for looking at how a site might break out parts of the principal domain, perhaps a good spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to full Keyword Ad History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (using a URL to overlapping key words )
– Organic Competitors (using a URL to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend information
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Additional Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Keyword Monitoring Tool
Keyword Management and Reports
Keyword direction is baked in to SpyFu through the platform. Within each of its three main research tabs–SEO, PPC, and Keyword–there are choices from the drop-down menus for both SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with monthly search volume, CPC, difficulty rating, and monthly price. All these are SpyFu’s four main metrics where key word research is concerned. On the left of the desk are either the key words you’ve researched and booted yourself, or high keyword group suggestions from SpyFu. On the top right of this table you can subsequently add selected key words to lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is similar to SEMrush$99.95 at SEMrush and executed better in Moz Professional and KWFinder.
Where SpyFu’s key word management abilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its profound link between SEO and client relationship management (CRM). From the List Builder tab, there is a Best Lists segment with targeted lists of domains and key words like”Domains That Pay the Most On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, affiliate marketing, email advertising, and online shopping cart are some of the choices.
Next to Leading Lists, there’s a dedicated Business Leads tab. This basically acts exactly the exact same way as a search: You enter key words and businesses, a place, and refine outcomes using filters such as AdWords budget and SEO clicks. The search then returns a list of URL leads with that website’s monthly advertising budget and contact information that is available that may be exported into your CRM or direct management system. I’d like to see SpyFu go a step farther with this and integrate its own SEO lead lists directly with a platform like Salesforce$75.00 in salesforce.com, but the instrument is currently ahead of the curve. SEMrush has a beta lead generation instrument, but that’s the closest comes to what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten advertisements for groups . The templates can be downloaded by users in the SpyFu site and then upload to a AdWords account.
The system also includes SEO campaign management Using its My SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword study and rank monitoring in a campaign. My SpyFu is just available in paid programs (not the free trial), but it allows you to set up multiple projects tracking grouped key words plotted against SEO position, traffic value, ROI, and a number of other metrics. All you need to do is open the My SpyFu menu and add a new project. It is the greatest and only case in this roundup of built-in, SEO-focused PM.
There is also the Tracking tab, which lets you take Keywords youstart continuing tracking that reports back together with domain rankings and keyword position changes and’ve identified. Utilizing the webpage, I was also able to set up custom SEO reports in a few straightforward measures: Enter a domain name and choose whether or not to conduct a document on SpyFu’s suggested custom keywords or domain key words. I entered my five habit key words in a field, chose up to five competitors’ URLs, then was given the choice to run either a report or a recurring report.
That Type of analysis is just another area where SpyFu stands outside, since it also includes a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat along with the instrument built an interactive information visualization that showed where PCMag keywords overlapped with our competitors. There is also what SpyFu calls for a”keyword world,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This study breakdown is just another feature that will help ways to acquire an SEO edge. Keyword Monitoring Tool
With the SEO functionality of its product, SpyFu has introduced a study tool named Nacho Analytics, which offers access to the web analytics of sites. Through this stage, you can see time-of-day visitors sections, and behavior that is on-page.
Keyword Ad History
You will be shown by Ad History, via colour coded bars frequently the Key words appeared in a domain PPC campaign alongside any modifications in the advertisement copy (all of which can be exported to excel). It shows that a year’s worth of data and goes back to 2006 via the Bonus History Button.
So it is pretty straightforward, which is what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here is the ad history of the key word”, plain and simple. Typically, if you see a key word being promoted on by a PPC advertiser that is good consistent then you can look to employ that advertisement copy technique to some market of the keyword. If I had been advertisements for”resorts in Oklahoma” I would listen to that which ad copy has been successful, as time passes, for this main/core keyword”resorts”.
Domain Ad History
Except it reveals the domain Ad History Is like Keyword Advertisement History Keyword history of a particular domainname.
This tool is useful in looking Your competitors (or bigger players on your market ) and which ones that they attempted and left (which could be ones that you avoid from the gate). All this presumes the domain you’re exploring is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes word connections, Publicly accessible keyword information, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you enter. You could also filter look volume, from CPC as you can see, and you can exclude key words.
For me, I prefer to use the Organic keywords found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive research instrument versus a research tool. Keyword Monitoring Tool
Pricing and Strategies
Since I just said, SpyFu’s Fundamental plan starts at $33 per Month when billed yearly (roughly $39 per month ). Though, unlike other tools within this SEO tool review roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not price by search results. All programs come with an infinite number of keyword group domain, backlink, and competitor/domain comparison search results combined with boundless data export. The performance you get with SpyFu for your price is an important element in why we gave it an Editors’ Choice, and the search volumes make the instrument even more attractive for study that is keyword that is ad hoc.
That is not to mention SpyFu doesn’t cap anything. The Fundamental Plan provides you a capacity of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed annually) lumps leads and contacts to 500 and weekly tracked keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has added a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The firm has slashed its pricing.
I find their tools helpful for aggressive research. I don’t use Their own Keyword Smart Search described above but the number of information that They give (in a straightforward fashion) at the price points that they provide is quite A combination that is nice. SpyFu makes its way into my arsenal on just about Each undertaking. Keyword Monitoring Tool