Introduction Keyword Monthly Search Volume
SpyFu is among the feature rich tools, but probably has the Least attractive interface on the market. SpyFu provides SEO and PPC spy tool choices . Keyword Monthly Search Volume
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can perform across the spectrum of SEO tooling, but for this particular review we are focusing mostly on its ad hoc lookup capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Management capabilities and recommendations are built in throughout SpyFu, however I started from the Keyword Research tab.
When I used exactly the Exact Same set of five Keywords to see how outcomes differed between each of my competitors. Were online shopping marketing, pcmag, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that businesses might search for (including publishers such as PCMag) and to find related search results and vulnerable competition sites.
I found that, after conducting searches in my five test terms SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with exactly how much cash a keyword could be worth. After hunting”digital advertising,” for instance, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down to keyword overview, related key words, advertiser background, ranking history, backlinks, keyword grouping, and SERP analysis. That’s only for a single keyword question, showing how SpyFu does arguably the most granular deep-dive research into key word data of all the tools I tested.
Atop the main results, SpyFu gave me not CPC for the Keyword, but a daily and monthly cost breakdown in addition to the number of unique advertisers had emerged on the key word in the past year. I received exactly the same degree of price breakdown once I clicked on the Related Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a particular cost every day, daily investigation volume, difficulty score, and more.
In the bottom of the results that are keyword was the SERP analysis. This broke down every URL from the search results page, even however KWFinder and Moz Guru both offer a more detailed breakdown in this respect. SpyFu focuses. Results like the Advertiser History chart, a long list and complex diagram of the ads appearing on this search page as time passes, was a bit too from the weeds for me as a novice SEO instrument user. However, for advertisers and marketers, SpyFu can be a gold mine. Keyword Monthly Search Volume
With SpyFu Kombat you can look at overlapping and site Certain key words For up to 3 websites. For your PPC version you can also see a graph which goes over a period of a couple years demonstrating that the overall amount of keywords being bid on by all 3 sites. You may also rollover the graph to find key words specific to just 2 of those websites if you are feeling the 3rd site might not be doing as great a job (or vice versa) as two of those other sites. It is going to also show you the PPC budgets of the sites as well as the amount of organic keywords ranking in the top 50 results for keyword.
When you click on an area of the circle graph it will show you the Key words in whatever bucket you click. It is possible to view and download those keywords for your use. As you can see I am on the ads tab but the options are comparable once you click on the organic tab (on the upper box, the organic one on the bottom shows you complete organic key words ).
Switching between the organic tab and the ppc tab (as well as the Total # of organic keywords + PPC advertisement budget should also give you a good idea of which of the bigger sites are more into the PPC or SEO side of things that may be a fantastic barometer to look at if you happen to be concentrating on a single place on the other hand.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain on the home page and also are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Ads vs # of Clients
– Estimated Value of Organic Traffic (estimated visitors using a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at the way the site might break out parts of the main domain, maybe a fantastic place to search for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement Background (links through to full Keyword Advertisement History tool)
– Complete Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping key words )
– Organic Competitors (with a URL to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Complete Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Associated Terms
– Associated Concepts (according to semantic relationships)
– Categories Keyword Monthly Search Volume
Keyword Management and Reviews
Keyword management is baked in to SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are rather similar, populating a table with monthly search volume, CPC, difficulty rating, and monthly price. These are SpyFu’s four main metrics where keyword research is concerned. On the left of this desk are either the key words you have researched and booted yourself, or top keyword group suggestions from SpyFu. On the top right of this table you can subsequently add chosen keywords to lists, or export your chosen key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its deep connection between SEO and customer relationship management (CRM). In the List Builder tab, there is a Top Lists segment with concentrated lists of domain names and keywords like”Domains That Spend the maximum On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technology: Ad buying platform, affiliate marketing, email marketing, and internet shopping cart are a few of the options.
Next to Top Lists, there is a dedicated Company Leads tab. This basically acts the exact same way as a search: You enter a location, businesses and keywords, and refine outcomes using filters such as AdWords budget and SEO clicks. The search returns a list of URL leads with contact information that is accessible and this site advertising budget that may be exported into your CRM or direct management system. I’d like to see SpyFu go a step farther with this and integrate its own SEO lead lists directly with a stage such as Salesforce$75.00 at salesforce.com, but the instrument is currently ahead of the curve. SEMrush includes a beta lead generation tool, but that is the closest comes to what SpyFu offers.
However, SpyFu recently incorporated AdWords Templates as Part of a Google AdWords campaign. The templates include prewritten advertisements for keyword groups in countless businesses. Users may download the templates from the SpyFu site and then upload to an AdWords account.
The system also includes SEO campaign direction With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated keyword study and rank tracking in a campaign. My SpyFu is just available in paid plans (not the free trial), but it lets you set up multiple projects tracking grouped keywords plotted against SEO rank, traffic value, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and then include a new job. It is the greatest and only example in this roundup of SEO-focused PM.
There’s also Keywords youbegin continuing tracking that keyword ranking changes and reports back with domain positions and’ve identified. Utilizing the webpage, I was also able to prepare custom SEO reports in a few simple measures: Enter a domain name then choose whether or not to run a report on SpyFu’s suggested domain key words or custom key words. I entered my five habit key words picked up to five competitors’ URLs, and then was given the choice to run either a one time report or a report.
That sort of analysis is another area in which SpyFu stands out, as it also has a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the instrument immediately built an interactive data visualization which showed where PCMag keywords overlapped with our competitors. There is also what SpyFu calls for a”keyword world,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This study breakdown is just another feature which helps unearth ways for one to acquire an SEO advantage. Keyword Monthly Search Volume
With the SEO performance of its product, SpyFu has introduced a research tool named Nacho Analytics, which provides access to other sites’ web analytics. Through this stage, you can see time-of-day visitors segments, and behavior that is on-page.
Keyword Advertisement History
You will be shown by Ad Background, via color bars frequently the Key words appeared in a domain PPC campaign along with any changes in the advertisement copy (all of which may be exported into excel). It shows that a year’s worth of data up front and extends back to 2006 via the Bonus History Button.
So it’s fairly straightforward, and that’s exactly what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here is the advertisement history of this keyword”, plain and simple. Typically, if you find a key word being promoted on by a PPC advertiser consistent you can look to apply that ad copy technique to a niche market of the keyword. If I were advertising for”hotels in Oklahoma” I would listen to what ad copy has been successful, as time passes, for that main/core keyword”hotels”.
Domain Advertisement History
Except it reveals the domain Ad History is similar to Keyword Ad History History of a specific domain.
This tool is useful in Taking a Look Your competitors (or bigger players in your niche) and which ones that they tried and left (which may be ones for you to prevent from the gate). All of this presumes the domain you’re researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu uses semantic word connections, Publicly available keyword information, and PPC campaign information to return a list of keywords related to the keyword(s) (up to 10) you enter. You could also filter search volume, by CPC as you can see, and you can also exclude keywords.
For me personally, I prefer to use the Organic keywords found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use different tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a research instrument versus a keyword search tool. Keyword Monthly Search Volume
Pricing and Strategies
Since I just mentioned, SpyFu’s Basic plan starts at $33 per Month when billed yearly (or $39 per month ). Though, contrary to other tools within this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not cost by search success. All programs come with an unlimited number of backlink , keyword, keyword collection, domain, and comparison search results combined with boundless data export. The functionality that you get with SpyFu for the price is a significant factor in why we gave it an Editors’ Choice, and the boundless search volumes make the tool much more attractive for ad hoc keyword study.
That is not to say SpyFu does not cap anything. The Fundamental Program provides you a potential of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword positions, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 a month when billed annually) bumps contacts and leads to 500 and weekly tracked keyword rankings to 15,000, together with custom-branded reports and access to SpyFu’s application programming interface (API).
Finally, SpyFu has included a $199 per month Team program (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The company has slashed its pricing.
I find their tools useful for research that is aggressive. I don’t use Their own Keyword Smart Search explained above but the number of information that They provide (in a straightforward fashion) at the price points they give is very A combination that is wonderful. SpyFu makes its way into my toolbox on just about Each undertaking. Keyword Monthly Search Volume