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SpyFu is one of the feature rich tools, but has the Least attractive interface on the market. SpyFu offers SEO and PPC spy application options alongside their very own search tool. Keyword Online
Keyword User and Search Experience
The SpyFu dashboard is laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do throughout the spectrum of SEO tooling, but for this particular review we are focusing primarily on its own ad hoc lookup capacities. When a company is looking to identifying the best possible search engine results pages (SERP) to aim with an optimization strategy, keyword-driven analysis is the legwork to get pages to rank higher. Recommendations and direction capabilities are built in during SpyFu, but I began from the Keyword Research tab.
When testing each tool, I used the Exact Same set of five Keywords to observe how outcomes differed between every one of my competitors. The five keywords I used were pcmag advertising, internet shopping, IT consultant, and small business accounting. I chose this combination to simulate real world terms that companies might hunt for (including publishers like PCMag) as well as to discover related search results and vulnerable competition websites.
I found that after running searches on my five evaluation terms SpyFu creates and structures its key word benefits and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. Rather than populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics together with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with how much cash a keyword is worth. After searching”digital marketing,” for example, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down into key word overview, related key words, advertiser background, ranking history, backlinks, keyword group, and SERP analysis. That’s just for one keyword question, showing SpyFu will arguably the most granular investigation into data of all the tools I tested.
Atop the results, SpyFu gave me not CPC for the Keyword, however a daily and yearly cost breakdown in addition to the number of unique advertisers had appeared on the key word in the past year. I got exactly the exact same level of price breakdown when I clicked on the Related Keywords tab, which also allowed me to narrow results using a left-hand filter menu to a particular price every day, daily investigation volume, difficulty score, and more.
At the bottom of the keyword results was that the SERP analysis. This broke down each URL from the search results page, though KWFinder and Moz Guru equally offer a more detailed breakdown in this respect. SpyFu focuses. Results like the Advertiser History chart, a lengthy list and complex diagram of the advertisements appearing on that search page over time, was a bit too in the weeds for me as a novice SEO instrument user. However, for digital entrepreneurs and entrepreneurs, SpyFu can be a gold mine. Keyword Online
With SpyFu Kombat you can look at overlapping and site specific keywords To get up to 3 sites. For your PPC version you may also see a graph which goes over a span of a few years showing the overall amount of keywords being bid on by all three websites. You can also rollover the graph to see key words specific to just 2 of those sites if you feel the 3rd website may not be doing as good a job (or vice versa) as two of those other websites. It will also show you that the PPC budgets of the websites as well as the number of organic keywords ranking in the top 50 results for said keyword.
When you click an area of the circle graph it will show you the Key words in whatever bucket you click, to the right of the graph. You can see and download those key words for your use. As you can see I’m on the ads tab however, the options are comparable once you click on the natural tab (on the upper box, the organic one on the underside shows you complete organic keywords).
Switching between the natural tab and the ppc tab (also as the Overall # of organic keywords + PPC advertisement budget should also give you a good idea of which of the larger sites are more into the PPC or SEO side of things that may be a good barometer to check at if you happen to be concentrating on a single place on the other hand.
SpyFu Classic is the”flagship” section so to speak. This is Where you enter one domain name on the home page and are presented using a TON of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Quotes
– Subdomains (helpful for looking at how a website might split parts of the main domain, perhaps a fantastic spot to look for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Ad Background (links through to full Keyword Advertisement History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping keywords)
– Organic Competitors (with a link to overlapping keywords)
The data here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a Link to Keyword Advertisement History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Keyword Online
Keyword Management and Reviews
Keyword management is baked in to SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–there are options from the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups features in each tab are rather similar, populating a table with minimal search volume, CPC, difficulty score, and monthly price. These are SpyFu’s four main metrics where keyword research is concerned. On the left of the table are either the keyword you have researched and grouped yourself, or top keyword class suggestions from SpyFu. At the top right of this table you can then add chosen key words for lists, or export your selected key words as an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is much like SEMrush$99.95 at SEMrush and implemented better in Moz Professional and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are in its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound link between SEO and client relationship management (CRM). In the List Builder tab, there is a Top Lists segment with concentrated lists of domains and key words like”Assets Which Pay the maximum On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are a few of the options.
Alongside Leading Lists, there’s a dedicated Company Leads tab. This acts exactly the same way You enter a place, keywords and businesses, and refine results using filters such as AdWords budget and SEO clicks. The research returns a list of leads with this site advertising budget and available contact information that can be exported into your CRM or lead management system. I’d like to see SpyFu go a step farther with this and incorporate its SEO lead lists directly using a platform such as Salesforce$75.00 in salesforce.com, but the instrument is already ahead of the curve. SEMrush has a beta generation tool, but that’s the closest any optimization merchandise I tested comes to what SpyFu offers.
However, SpyFu recently included AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for groups in hundreds of industries. Users can download the templates from the SpyFu website and upload to a AdWords account.
The system also includes deeper SEO campaign direction With its SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated keyword study and rank monitoring in a campaign. My SpyFu is just available in paid programs (not the free trial), but it lets you set up multiple projects tracking grouped keywords plotted against SEO rank, traffic worth, ROI, and a number of other metrics. All you have to do is open the My SpyFu menu and add a new job. It’s the greatest and only case in this roundup of SEO-focused PM.
There is also the Tracking tab, which lets you take Keywords you’ve identified and start continuing monitoring that keyword ranking changes and reports back together with weekly domain positions. Utilizing the webpage, I was able to prepare custom SEO reports in a few simple measures: Enter a domain name choose whether or not to run a report on SpyFu’s suggested custom keywords or domain keywords. I entered my five custom key words chose up to five competitors’ URLs, and then was given the choice to run either a report or a recurring report.
That Type of aggressive analysis is just another area where SpyFu stands outside, since it also includes a tool called”Kombat” that is available in the SEO and PPC Research tabs. In Kombat, I typed in PCMag’s domain and the instrument built an interactive information visualization that revealed where the top keywords of PCMag overlapped with our opponents. There is also what SpyFu calls for a”keyword universe,” listing CPC, CTR, monthly price, and monthly clicks to get core keywords and advocated keywords. This research breakdown is just another feature which helps unearth ways for you to acquire an SEO advantage. Keyword Online
With the SEO functionality of its primary Solution, SpyFu has introduced a research tool called Nacho Analytics, which provides access to the internet analytics of other websites. Through this stage, you can see time-of-day traffic, segments, and on-page behavior.
Keyword Advertisement History
You will be shown by Ad Background, through coded bars frequently the Key words appeared in a domain PPC campaign alongside any modifications in the advertisement copy (all of which may be exported into excel). It extends back to 2006 through the Bonus History Button and shows that a year’s worth of information up front.
So it’s fairly straightforward, and that’s what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here’s the advertisement history of the key word”, plain and simple. If you see a keyword being advertised on by a PPC advertiser that is fantastic consistent then you can look to employ that advertisement copy technique to a market of that larger keyword. If I were advertisements for”hotels in Oklahoma” I would pay attention to what ad copy was successful, over time, for that main/core keyword”hotels”.
Domain Ad History
Except it reveals the domain Ad History is similar to Keyword Ad History Key word history of a specific domainname.
This tool is useful in Taking a Look Your competitors (or bigger players on your market ) and which ones they attempted and abandoned (which could be ones for you to prevent from the gate). All this presumes the domain you’re researching is competent PPC advertiser.
Keyword Smart Search
The Keyword Smart Search tool in SpyFu utilizes term connections, Publicly accessible keyword information, and PPC campaign data to come back a list of keywords associated with the keyword(s) (up to 10) you enter. As you can see, you can also filter look volume, from CPC, and you might exclude key words.
For me personally, I would rather use the Organic key words found and the PPC keywords In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Mostly, I feel SpyFu is at its best when used as a research tool versus a research tool. Keyword Online
Pricing and Strategies
As I said, SpyFu’s Fundamental plan starts at $33 per Month when billed annually (roughly $39 month-to-month). Though, unlike other tools within this SEO tool inspection roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu doesn’t cost by search results. All plans have an unlimited number of competitor/domain comparison search results , key word, keyword group, backlink, and domain combined with data export. The performance you receive with SpyFu for your price is a significant factor in why we gave it an Editors’ Choice, and the unlimited search volumes make the instrument even more appealing for study that is keyword that is ad hoc.
That is not to mention SpyFu does not cap anything. The Basic Plan gives you a capacity of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional program (also $58 per month when billed yearly ) lumps contacts and leads to 500 and weekly tracked keyword positions to 15,000, together with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly monitored keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. Overall the company has actually slashed on its pricing since our inspection, making it attractive to SMBs.
I find their tools pretty helpful for research. I do not use Their Keyword Smart Search that They give (in a straightforward fashion) in the price points that they give is quite A nice combination. SpyFu makes its way Every project. Keyword Online