Introduction Keyword Optimization
SpyFu is one of the more feature rich tools, but has the Attractive interface on the market. SpyFu provides SEO and PPC spy tool choices alongside their own search tool. Keyword Optimization
Keyword User and Search Experience
The SpyFu dashboard is smartly laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s a lot SpyFu can do across the spectrum of SEO tooling, but with this review we are focusing primarily on its own ad hoc keyword research capabilities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven analysis is the legwork to get pages to rank higher. Keyword recommendations and direction capabilities are built in during SpyFu, but I started in the Keyword Research tab.
When testing each instrument, I used the Exact Same set of five Key words to see results differed between every one of my opponents. Were internet shopping advertising, pcmag, IT consultant, and small business accounting. I chose this mixture to simulate real-world terms that businesses might search for (including publishers like PCMag) as well as to discover associated search results and vulnerable competitor websites.
After running searches I found that SpyFu produces and structures its key word results and metrics somewhat differently than Moz Guru, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of associated keywords with Page Authority (PA) and Domain Authority (DA) metrics together with stats on price per click (CPC) and key word difficulty, SpyFu draws a far more obvious correlation with exactly how much cash a keyword is worth. After searching”digital advertising,” for instance, another navigation bar appeared across the top of their results page further breaking down the search results. You can then drill down into keyword overview, related key words, advertiser history, status background, backlinks, keyword grouping, and SERP analysis. That’s only for one keyword revealing SpyFu will arguably the most granular investigation into keyword data of the tools I analyzed.
Atop the results, SpyFu gave me not CPC for the Keyword, but a daily and monthly cost breakdown in addition to how many unique advertisers had appeared on the key word in the past year. I received the exact same level of cost breakdown when I clicked on the Associated Keyword, which also allowed me to narrow results using a left-hand filter menu to a specific price every day, daily search volume, difficulty rating, and more.
In the bottom of the results that are key word was that the SERP analysis. This broke down each URL from the search results page, however KWFinder and Moz Guru both provide a much more detailed breakdown in this respect. SpyFu focuses. Results like the Advertiser History chart, a lengthy list and complicated diagram of the advertisements appearing on that search page as time passes, was somewhat too in the weeds for me as a novice SEO instrument user. However, for digital marketers and advertisers, SpyFu can be a gold mine. Keyword Optimization
With SpyFu Kombat you can look at overlapping and site key words For up to 3 websites. For your PPC version you may also see a graph which goes over a period of a few years demonstrating that the general number of key words being bid on by all 3 sites. You can also rollover the chart to see key words specific to just 2 of those websites if you are feeling the 3rd site may not be doing as great a job (or vice versa) as two of those other websites. It is going to also show you the PPC budgets of the sites in addition to the amount of organic keywords ranking in the top 50 results for said keyword.
When you click an area of the circle chart it will show you that the Key words in whatever bucket you click, to the right of this chart. It is possible to see and download those keywords for your use. As you can see I am on the advertisements tab however, the choices are similar when you click the organic tab (on the top box, the organic one at the underside shows you total organic key words ).
Switching between the organic tab and the ppc tab (as well as the Overall # of organic search phrases + PPC advertisement budget should also give you a good idea of which of the bigger sites are more to the PPC or SEO aspect of things that may be a fantastic barometer to check in if you happen to be concentrating on one area on the other hand.
SpyFu Classic is the”flagship” segment in order to speak. This is Where you enter one domain name on the home page and are presented using a slew of data including:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Ranking of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors with a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at how a website might break out parts of the principal domain, maybe a fantastic spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Ad History (links through to full Keyword Ad History tool)
– Complete Paid Keywords
– Complete Organic Keywords
– PPC Competitors (with a link to overlapping key words )
– Organic Competitors (with a URL to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Price Per Day, Complete Advertisers. . .all with trend data
– Top Ten Domains Advertising on the Keyword, with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy With a URL to Keyword Ad History
– Top Ten Organic Outcomes with Title, Meta Description
– Related Terms
– Related Concepts (based on semantic relationships)
– Categories Keyword Optimization
Keyword Management and Reports
Keyword direction is baked into SpyFu throughout the platform. Within each of its three major research tabs–SEO, PPC, and Keyword–there are choices in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table using minimal search volume, CPC, difficulty rating, and monthly price. These are SpyFu’s four chief metrics where keyword research is concerned. On the left of this desk are the keyword you’ve researched and grouped yourself, or high keyword group suggestions from SpyFu. At the top right of the desk you can subsequently add chosen key words to lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu makes its profound connection between SEO and client relationship management (CRM). From the List Builder tab, there is a Best Lists section with concentrated lists of domains and keywords like”Domains That Pay the Most On AdWords,” keywords with the highest CPC. There is also a listing of the most expensive keywords, which you can then filter by state, industry, or a particular web-based technology: Ad buying platform, affiliate marketing, email advertising, and internet shopping cart are a few of the options.
Alongside Leading Lists, there is a dedicated Business Leads tab. This essentially acts the exact same manner You enter a location, industries and key words, and refine outcomes using filters such as AdWords budget and SEO clicks. The search then returns a list of leads with contact information that is accessible and that site’s monthly advertising budget that can be exported to your CRM or lead management system. I’d like to see SpyFu proceed a step farther with this and incorporate its own SEO lead lists straight using a stage like Salesforce$75.00 at salesforce.com, but this tool is already ahead of the curve. SEMrush includes a beta generation instrument, but that’s the closest any optimization merchandise I tested comes to exactly what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten advertisements for keyword groups in countless businesses. The templates can be downloaded by users in the SpyFu site and upload to an AdWords account.
The platform also includes deeper SEO campaign direction Using its My SpyFu Project Manager tool. SpyFu designed this as a project management(PM) feature within the SEO platform for overseeing integrated key word research and rank monitoring within a campaign. My SpyFu is just available in paid programs (not the free trial), but it allows you to set up multiple projects tracking grouped key words plotted against SEO rank, traffic value, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and include a new job. It’s the greatest and only example in this roundup of SEO-focused PM.
There’s also the Tracking tab, which lets you take You ‘ve identified and begin tracking that keyword ranking changes and reports back with weekly domain rankings. I was also able to prepare custom SEO reports in a few straightforward measures: Enter a domain name and then choose whether or not to conduct a report on SpyFu’s suggested domain key words or custom keywords. I entered my five custom key words picked up to five competitors’ URLs, and then was given the choice to run either a report or a recurring monthly report.
That sort of analysis is just another area where SpyFu stands outside, as it also includes a tool called”Kombat” that’s available in the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag and the instrument built an interactive data visualization that showed where PCMag keywords overlapped with our opponents. There’s also what SpyFu calls a”keyword world,” list CPC, CTR, monthly price, and monthly clicks to get core keywords and recommended keywords. This research breakdown is another feature that will help ways for you to acquire an SEO advantage on the competition. Keyword Optimization
Along with the SEO performance of its primary Solution, SpyFu has introduced a research tool named Nacho Analytics, which offers access to the web analytics of different websites. Through this platform, you can see time-of-day traffic sections, and behavior that is on-page.
Keyword Ad History
You will be shown by keyword Advertisement History, via color bars, how often the Keyword appeared in a domain PPC campaign along with any modifications in the ad copy (all of which may be exported into excel). It goes back to 2006 via the Bonus History Button and shows a year’s worth of information.
So it is fairly straightforward, and that’s exactly what I enjoy about SpyFu Tools. No more over-reliance on”in-house metrics” it is just”here’s the ad history of the keyword”, plain and simple. If you see a keyword being promoted on by a PPC advertiser consistent it’s possible to look to apply that ad copy technique to a niche market of that keyword that is larger. If I had been advertisements for”hotels in Oklahoma” I would pay attention to that which ad copy was successful, as time passes, for that main/core keyword”resorts”.
Domain Ad History
Except it shows the, domain Ad History Is like Keyword Ad History History of a specific domain.
This instrument is useful in Taking a Look Your opponents (or larger players in your market ) and which ones they tried and abandoned (which could be ones for you to prevent out of the gate). All of this presumes the domain you’re currently exploring is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic word connections, Publicly available keyword information, and PPC campaign information to come back a list of keywords related to the keyword(s) (up to 10) you input. You can also filter by CPC, search volume, as you can see, and you can also exclude key words.
For me, I would rather use the PPC keywords as well as the Organic key words found In either SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a competitive research instrument versus a keyword research tool. Keyword Optimization
Pricing and Strategies
Since I mentioned, SpyFu’s Basic plan begins at $33 per Month when billed annually (or $39 month-to-month). Though, contrary to other tools within this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 at KWFinder, SpyFu doesn’t price by search results. All programs come with an unlimited number of backlink name, key word, keyword group, domain, and comparison search results along with boundless data export. The performance you get with SpyFu for your cost is a significant element in why we gave it an Editors’ Choice, and the search volumes make the instrument much more appealing for ad hoc keyword research.
That is not to mention SpyFu doesn’t cap anything. The Fundamental Plan gives you a potential of 250 sales leads and domain name contacts, and 5,000 weekly monitored keyword rankings, along with 10 domain reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 per month when billed annually) lumps leads and contacts to 500 and weekly monitored keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword rankings, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The company has really slashed on its pricing.
I find that their tools useful for research that is aggressive. I do not use Their Keyword Smart Search which They provide (in a straightforward fashion) in the price points they give is quite A combination that is nice. SpyFu makes its way Each undertaking. Keyword Optimization