Background Keyword Optimization Tool
SpyFu is one of the feature rich tools, but probably has the Attractive interface out there. SpyFu offers SEO and PPC spy tool options along with their keyword research tool. Keyword Optimization Tool
Keyword Search and User Experience
The SpyFu dashboard is laid out with a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There is plenty SpyFu can do throughout the spectrum of SEO tooling, but for this review we’re focusing mostly on its own ad hoc lookup capacities. When a business is seeking to identifying the best possible search engine results pages (SERP) to target having an optimization plan, keyword-driven analysis is your legwork to get pages to rank higher. Keyword recommendations and direction capacities are built in during SpyFu, but I began from the Keyword Research tab.
When I used the same set of five Key words to see outcomes differed between each of my opponents. The five key words that I used were digital advertising pcmag, internet shopping, IT consultant, and small business bookkeeping. I chose this combination to simulate real-world terms that businesses might hunt for (such as publishers like PCMag) as well as to find related search results and vulnerable competitor websites.
After conducting searches I found that SpyFu produces and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related key words with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and keyword difficulty, SpyFu brings a far more obvious correlation with how much money a keyword is worth. After hunting”digital advertising,” for instance, another navigation bar appeared round the top of the results page further breaking down the search results. You can then drill down to key word summary, related key words, advertiser history, ranking history, backlinks, keyword group, and SERP analysis. That is just for one keyword query, revealing SpyFu will the most granular research into key word data of all the tools I analyzed.
Atop the results, SpyFu gave me not only CPC for the Key word, but a daily and monthly cost breakdown in addition to the number of unique advertisers had appeared on the keyword in the last year. I got exactly the same level of cost breakdown once I clicked on the Related Keywords tab, which also allowed me to narrow results employing a left-hand filter menu to a particular cost every day, daily search volume, difficulty score, and much more.
At the bottom of the results that are keyword was the SERP analysis. This broke down every URL from the search results page, even though KWFinder and Moz Pro both offer a much more comprehensive breakdown in this regard. SpyFu focuses on monthly cost, which might or may not be important to your small business. Results such as the Advertiser History chart, a lengthy list and complicated diagram of the ads appearing on that search page over time, was a bit too in the weeds for me as a newcomer SEO tool user. But for advertisers and digital marketers, SpyFu is a gold mine. Keyword Optimization Tool
With SpyFu Kombat you can look at overlapping and site keywords To get up to 3 sites. For your PPC version you may also see a chart which goes back over a period of a couple years demonstrating the overall amount of key words being bid on by all three sites. You may also rollover the graph to see keywords specific to only 2 of the websites if you feel the 3rd site might not be doing as great a job (or vice versa) as two of the other websites. It will also show you the PPC budgets of the sites as well as the amount of organic keywords rank in the top 50 results for said keyword.
When you click it will show you that the Keywords in whatever bucket you click, towards the right of the graph. You can see and download those key words for your own use. As you can see I am on the ads tab but the choices are similar once you click on the natural tab (on the top box, the natural one at the bottom shows you complete organic key words ).
Switching between the natural tab and the ppc tab (also as the Total # of organic search phrases + PPC advertisement budget should also give you an idea of which of the larger sites are more into the PPC or SEO aspect of things that may be a good barometer to check in if you happen to be concentrating on one place over the other.
SpyFu Classic is the”flagship” segment so to speak. This is Where you enter one domain name on the home page and also are presented with a slew of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Average Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated traffic with a factor of CPC factored in)
– Paid Traffic Compared with Organic Traffic Estimates
– Subdomains (useful for looking at how a website might break out parts of the principal domain, perhaps a fantastic spot to search for niche keywords???)
– Top Ten Paid Key Word w/ Keyword Advertisement Background (links through to complete Keyword Ad History tool)
– Total Paid Keywords
– Total Organic Keywords
– PPC Competitors (with a URL to overlapping keywords)
– Organic Competitors (with a URL to overlapping key words )
The information can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Associated Terms
– Related Concepts (according to semantic relationships)
– Categories Keyword Optimization Tool
Keyword Management and Reports
Keyword direction is baked in to SpyFu through the platform. Within all its three main research tabs–SEO, PPC, and Keyword–you will find choices in the drop-down menus for SEO and PPC-specific keywords and phrases, and Keyword Groups. The Keyword Groups attributes in each tab are fairly similar, populating a table with monthly search volume, CPC, problem rating, and monthly cost. These are SpyFu’s four chief metrics where key word research is worried. On the left of this desk are the keyword you’ve researched and booted yourself, or high keyword class suggestions from SpyFu. On the top right of the desk you can subsequently add chosen keywords to lists, or export your chosen keyword as an Microsoft Excel file, CSV, or PDF. This fundamental keyword grouping functionality is much like SEMrush$99.95 at SEMrush and implemented better in Moz Pro and KWFinder.
Where SpyFu’s key word management capabilities really stand Out are at its List Builder and Tracking tabs. This is also where SpyFu creates its profound link between SEO and customer relationship management (CRM). In the List Builder tab, there is a Top Lists section with concentrated lists of domains and key words like”Assets Which Spend the Most On AdWords,” keywords with the maximum CPC. There is also a listing of the most expensive keywords, which you can then filter by state, business, or a specific web-based technology: Ad buying platform, internet affiliate marketing, email advertising, and online shopping cart are some of the options.
Alongside Top Lists, there’s a dedicated Business Leads tab. This essentially acts the same way as a keyword search: You enter key words and businesses, a place, and refine results using filters such as AdWords budget and SEO clicks. The search returns a list of leads with that site advertising budget and contact information that may be exported to your CRM or direct management system. I’d like to view SpyFu proceed a step farther with this and incorporate its own SEO lead lists straight using a platform such as Salesforce$75.00 in salesforce.com, but the instrument is already ahead of the curve. SEMrush includes a beta lead generation tool, but that’s the closest any optimization merchandise that I tested comes to exactly what SpyFu offers.
But, SpyFu incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates consist of prewritten ads for groups . Users can download the templates from the SpyFu website and then upload to a AdWords account.
The system also includes deeper SEO campaign direction With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated key word research and rank tracking within a campaign. My SpyFu is only available in paid plans (not the free trial), but it allows you to install multiple jobs tracking grouped key words plotted against SEO position, traffic value, ROI, and numerous different metrics. All you have to do is open the My SpyFu menu and then include a new job. It’s the best and only example in this roundup of SEO-focused PM.
There’s also Keywords youstart tracking that keyword ranking changes and reports back with domain rankings and’ve identified. Utilizing the webpage, I was able to prepare custom SEO reports in a few simple steps: Enter a domain name choose if to run a report on SpyFu’s suggested custom key words or domain keywords. I entered my five habit key words picked up to five competitors’ URLs, and then was given the option to run a report or a recurring report.
That sort of analysis that is competitive is just another area where SpyFu stands out, as it also has a tool called”Kombat” that is offered in the SEO and PPC Research tabs. In PCMag’s domain, I typed in Kombat and the tool immediately built an interactive information visualization which showed where the top key words of PCMag overlapped with our competitors. There is also what SpyFu calls a”keyword world,” listing CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This study breakdown is another feature which will help unearth ways to acquire an SEO advantage on the competition. Keyword Optimization Tool
With the SEO functionality of its main product, SpyFu has introduced a study tool named Nacho Analytics, which offers access to the web analytics of other sites. Through this stage, you can see sections , time-of-day visitors, and behavior.
Keyword Advertisement History
Keyword Ad History will show you, through color bars often the Key words appeared in a domain PPC campaign alongside any changes in the advertisement copy (all of which can be exported into excel). It extends back to 2006 via the Bonus History Button and shows a year’s worth of data up front.
So it’s pretty straightforward, and that’s what I like about SpyFu Tools. No over-reliance on”in-house metrics” it is just”here’s the advertisement history of this keyword”, plain and simple. Normally, if you see a keyword being promoted on by a PPC advertiser that is fantastic persistent you can look to employ that ad copy technique to some market of that keyword that is larger. If I were advertising for”resorts in Oklahoma” I would listen to that which ad copy has been successful, as time passes, for this main/core key word”hotels”.
Domain Ad History
Except it shows the, domain Ad History is similar to Keyword Ad History History of a domainname.
This instrument is useful in Taking a Look Your opponents (or larger players in your market ) and which ones they tried and abandoned (which may be ones that you avoid out of the gate). All of this presumes the domain you’re researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu uses semantic word relationships, Publicly accessible keyword data, and PPC campaign information to return a list of keywords associated with the keyword(s) (up to 10) you input. As you can see, you could filter by CPC, search volume, and you can also exclude key words.
For me, I would rather use the PPC keywords as well as the Organic key words found In SpyFu Classic or SpyFu Kombat. I love to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). Primarily, I feel SpyFu is at its best when employed as a competitive search instrument versus a keyword search tool. Keyword Optimization Tool
Pricing and Strategies
As I mentioned, SpyFu’s Fundamental plan begins at $33 each Month when billed yearly (or $39 per month ). Though, unlike other tools within this SEO tool review roundup, for example Moz Pro and KWFinder$12.00 in KWFinder, SpyFu does not cost by search results. All plans have an unlimited number of comparison search results name, key word, keyword collection, backlink, and domain name combined with data export. The functionality that you get with SpyFu for your cost is an important element in why we gave it an Editors’ Choice, along with the search volumes make the instrument even more appealing for study that is keyword that is ad hoc.
That’s not to say SpyFu does not cap anything. The Basic Program gives you a capacity of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword rankings, together with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month Professional plan (also $58 a month when billed yearly ) bumps contacts and leads to 500 and per week tracked keyword rankings to 15,000, along with custom-branded reports and access to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed annually, or $299 month-to-month) with 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also includes a 30-day money-back warranty. Overall the company has slashed its pricing because our review, which makes it even more attractive to SMBs.
I find their tools helpful for competitive search. I don’t use Their Keyword Smart Search explained above but the number of data that They provide (in a straightforward fashion) in the price points they give is very A wonderful combination. SpyFu makes its way into my toolbox on just about Every project. Keyword Optimization Tool