Intro Keyword Phrase
SpyFu is among the feature rich tools, but has the Least appealing interface out there. SpyFu offers SEO and PPC spy application choices . Keyword Phrase
Keyword Search and User Experience
The SpyFu dashboard is smartly laid out using a navigation bar across the top with tabs for SEO Research, PPC Research, Keyword Research, Backlinks, the List Builder, Tracking, and Reports. There’s plenty SpyFu can do throughout the spectrum of SEO tooling, but for this particular review we are focusing mostly on its own ad hoc research capacities. When a business is looking to identifying the best possible search engine results pages (SERP) to target with an optimization strategy, keyword-driven analysis is your legwork to get pages to rank higher. Management capacities and recommendations are built in during SpyFu, however I began in the Keyword Research tab.
When I used exactly the same set of five Keywords to see how results differed between every one of my competitors. Were pcmag marketing, online shopping, IT consultant, and small business bookkeeping. I chose this mixture to simulate real-world terms that businesses might search for (such as publishers like PCMag) and to find associated search results and vulnerable competition websites.
I discovered that, after running searches in my five test terms SpyFu creates and structures its keyword benefits and metrics somewhat differently than Moz Pro, KWFinder, or Ahrefs$82.00 at Ahrefs. As opposed to populating a table of related keywords with Page Authority (PA) and Domain Authority (DA) metrics along with stats on cost per click (CPC) and key word difficulty, SpyFu draws a far more apparent correlation with exactly how much cash a key word could be worth. After hunting”digital marketing,” for example, a separate navigation bar appeared round the top of their results page further breaking down the search results. You can then drill down into keyword overview, related keywords, advertiser history, status background, traffic, key word group, and SERP analysis. That is just for a single key word revealing SpyFu will the most granular research into data of all the tools I analyzed.
Atop the primary results, SpyFu gave me not CPC for the Key word, but a daily and monthly cost breakdown in addition to how many unique advertisers had emerged on the keyword in the last year. I received exactly the same degree of cost breakdown when I clicked on the Associated Keyword, which also allowed me to narrow results using a left-hand filter menu to a specific price every day, daily search volume, difficulty score, and more.
In the bottom of the keyword results was that the SERP analysis. This broke down every URL in the search results page, however KWFinder and Moz Guru equally offer a much more detailed breakdown in this regard. SpyFu targets monthly price, which might or may not be significant to your small business. Results such as the Advertiser History graph, a long list and complicated diagram of the ads appearing on that search page as time passes, was somewhat too from the weeds for me as a newcomer SEO instrument user. However, for advertisers and marketers, SpyFu is a gold mine. Keyword Phrase
With SpyFu Kombat you can look at overlapping and website keywords To get up to 3 websites. For the PPC version you may also find a chart which goes back over a span of a couple years showing the general amount of key words being bid on by all three websites. You may also rollover the chart to see keywords specific to only two of those sites if you are feeling the 3rd site may not be doing as good a job (or vice versa) as 2 of the other websites. It will also show you that the PPC budgets of those websites in addition to the number of organic keywords rank in the top 50 results for keyword.
When you click it will show you that the Keywords in whatever bucket you click. You can view and download those keywords for your use. As you can see I am on the ads tab but the choices are similar once you click the organic tab (on the top box, the natural one on the bottom shows you total organic key words ).
Switching between the natural tab and the ppc tab (also as the Total # of organic search phrases + PPC ad budget must also give you a good notion of what of the larger sites are more to the PPC or SEO aspect of things which can be a fantastic barometer to check at if you happen to be focusing on one place over the other.
SpyFu Classic is the”flagship” section in order to speak. This is Where you enter one domain name on the home page and also are presented using a TON of data such as:
– Daily AdWords PPC Budget
– Links through to SpyFu Kombat
– Typical Position of Advertising vs # of Advertisers
– Estimated Value of Organic Traffic (estimated visitors using a variable of CPC factored in)
– Paid Traffic In comparison with Organic Traffic Quotes
– Subdomains (helpful for looking at how a site might split parts of the principal domain, maybe a fantastic spot to look for niche keywords???)
– Top Ten Paid Keywords w/ Keyword Advertisement History (links through to full Keyword Advertisement History instrument )
– Total Paid Keywords
– Complete Organic Keywords
– PPC Competitors (using a link to overlapping key words )
– Organic Competitors (with a link to overlapping keywords)
The information here can be useful, as you can see the:
– Estimated PPC, Clicks, Cost Daily, Total Advertisers. . .all with trend data
– Top Ten Domains Marketing on the Keyword, together with Domain Name Ad History
– Added Keywords Purchased By Relevant Domains
– PPC Ad Copy Using a URL to Keyword Ad History
– Top Ten Organic Results with Title, Meta Description
– Related Terms
– Related Concepts (according to semantic relationships)
– Categories Keyword Phrase
Keyword Management and Reviews
Keyword management is baked into SpyFu through the platform. Within all its three major research tabs–SEO, PPC, and Keyword–you will find options in the drop-down menus for SEO and PPC-specific keywords, and Keyword Groups. The Keyword Groups features in each tab are fairly similar, populating a table using monthly search volume, CPC, difficulty rating, and monthly price. These are SpyFu’s four chief metrics where key word research is worried. On the left of the table are either the keyword you’ve researched and grouped yourself, or top keyword class suggestions from SpyFu. At the top right of this table you can then add chosen key words to lists, or export your chosen key words within an Microsoft Excel file, CSV, or PDF. This fundamental keyword category performance is similar to SEMrush$99.95 at SEMrush and executed better in Moz Pro and KWFinder.
Where SpyFu’s keyword management capabilities really stand Out are at its List Builder and Tracking tabs. Additionally, this is where SpyFu creates its profound connection between SEO and client relationship management (CRM). In the List Builder tab, there is a Best Lists section with targeted lists of domain names and key words like”Domains That Pay the maximum On AdWords,” keywords with the highest CPC. There is also a list of the most expensive keywords, which you can then filter by state, industry, or a specific web-based technologies: Ad buying platform, affiliate marketing, email marketing, and online shopping cart are a few of the options.
Next to Top Lists, there is a dedicated Business Leads tab. This basically acts the exact same way You enter key words and businesses, a location, and refine results using filters such as AdWords budget and SEO clicks. The search then returns a list of leads with that site’s monthly advertising budget and contact information that is available that can then be exported into your CRM or lead management system. I’d love to view SpyFu proceed a step farther with this and integrate its SEO lead lists directly using a platform like Salesforce$75.00 at salesforce.com, but the tool is already ahead of the curve. SEMrush includes a lead generation instrument, but that’s the closest any optimization merchandise that I tested comes to what SpyFu offers.
But, SpyFu recently incorporated AdWords Templates as Portion of a Google AdWords campaign. The templates include prewritten ads for groups that are keyword . The templates can be downloaded by users from the SpyFu website and upload to a AdWords account.
The system also includes deeper SEO campaign management With its SpyFu Project Manager tool. SpyFu made this as a project management(PM) feature inside the SEO platform for overseeing integrated key word study and rank monitoring in a campaign. My SpyFu is only accessible paid programs (not the free trial), but it lets you set up multiple projects tracking grouped key words plotted against SEO position, traffic value, ROI, and a number of different metrics. All you need to do is open the My SpyFu menu and add a new project. It’s the only and greatest example in this roundup of built-in, SEO-focused PM.
There’s also You begin monitoring that keyword position changes and reports back together with weekly domain positions and’ve identified. I was also able to prepare custom SEO reports in a few simple steps: Enter a domain name then choose if to conduct a report on SpyFu’s suggested custom keywords or domain keywords. I entered my five custom key words in a field, chose up to five opponents’ URLs, then was given the choice to run a one time report or a recurring report.
This sort of analysis that is competitive is another area in which SpyFu stands out, as it also has a tool called”Kombat” that’s offered from the SEO and PPC Research tabs. In Kombat, I typed in the domain of PCMag along with the instrument built an interactive data visualization which revealed where PCMag’s top keywords overlapped with our opponents. There’s also what SpyFu calls a”key word universe,” list CPC, CTR, monthly cost, and monthly clicks to get core keywords and advocated keywords. This research breakdown is another feature that will help ways for you to gain an SEO edge on your competitors. Keyword Phrase
Along with the SEO performance of its primary Solution, SpyFu has introduced a research tool named Nacho Analytics, which provides access to the web analytics of different sites. Through this platform, you can view time-of-day visitors, sections, and on-page behavior.
Keyword Ad History
Keyword Ad Background will show you, via color bars, how frequently the Key words appeared in a domain PPC campaign along with any modifications in the ad copy (all of which may be exported into excel). It reveals that a year’s worth of data and extends back to 2006 through the Bonus History Button.
So it is pretty straightforward, which is what I enjoy about SpyFu Tools. No over-reliance on”in-house metrics” it’s just”here’s the advertisement history of this keyword”, plain and simple. If you see a key word being advertised on by a PPC advertiser that is fantastic persistent it’s possible to look to employ that ad copy technique to a niche market of the keyword. If I had been advertising for”hotels in Oklahoma” I might listen to what ad copy has been successful, as time passes, for that main/core keyword”resorts”.
Domain Ad History
Except it reveals the domain Ad History Is like Keyword Advertisement History Key word history of a domain.
This instrument is useful in looking Your opponents (or bigger players in your niche) and which ones they tried and left (which could be ones for you to prevent from the gate). All of this assumes the domain you are researching is capable PPC advertiser.
Keyword Smart Search
The Keyword Smart Search instrument in SpyFu utilizes semantic word connections, Publicly accessible keyword data, and PPC campaign data to return a list of keywords related to the keyword(s) (up to 10) you input. You could also filter from CPC, look volume, as you can see, and you can exclude keywords.
For me, I would rather use the Organic key words found as well as the PPC keywords In SpyFu Classic or SpyFu Kombat. I like to use other tools for pure keyword research (Google tools, Microsoft Ad Center Intelligence, and Wordtracker). I feel SpyFu is at its best when employed as a research instrument versus a keyword research tool. Keyword Phrase
Pricing and Plans
As I just said, SpyFu’s Basic plan starts at $33 each Month when billed annually (or $39 month-to-month). Though, unlike other tools in this SEO tool inspection roundup, for example Moz Guru and KWFinder$12.00 in KWFinder, SpyFu does not cost by search results. All plans have an infinite number of backlink , key word group, domain name, and comparison search results combined with data export. The functionality that you get with SpyFu for your price is an important factor in the reason we gave it an Editors’ Choice, along with the search volumes make the instrument even more appealing for ad hoc keyword study.
That is not to mention SpyFu does not cap anything. The Basic Program gives you a potential of 250 sales leads and domain contacts, and 5,000 weekly monitored keyword positions, along with 10 domain name reports and 10 pay-per-click (PPC) reports through SpyFu’s AdWords Advisor tool. The $78-per-month expert plan (also $58 a month when billed yearly ) bumps leads and contacts to 500 and per week tracked keyword positions to 15,000, along with custom-branded reports and accessibility to SpyFu’s application programming interface (API).
Ultimately, SpyFu has included a $199 per month Team plan (billed yearly, or $299 month-to-month) using 2,000 sales leads and domain contacts, 40,000 weekly tracked keyword positions, and five user logins. SpyFu also comprises a 30-day money-back guarantee. The company has slashed its pricing because our original inspection, which makes it even more attractive to SMBs.
I find their tools pretty useful for research that is aggressive. I do not use Their own Keyword Smart Search that They provide (in a straightforward fashion) at the price points that they provide is quite A combination that is wonderful. SpyFu makes its way Every project. Keyword Phrase